Multi-Brand Copywriter in London

We’re looking for a Copywriter who writes with craft, thinks with curiosity, and moves at pace. You’ll contribute to campaigns across Bally’s Interactive’s multi‑brand portfolio, delivering sharp, on‑brand copy for some of the UK’s most loved gaming names: Bally Bet, Virgin Games, Jackpotjoy, MONOPOLY Casino, Rainbow Riches Casino, Double Bubble Bingo, and Bally’s Newcastle.

What will you be doing?

• Writing & Creative Execution
  • Delivering engaging, on‑brand copy across digital, social, CRM, OOH, and campaign formats for multiple brands.
  • Developing and executing copy from brief to final delivery, working within creative and compliance guidelines.
  • Adapting tone, register, and humour to fit each brand’s distinct voice, maintaining consistency across every touchpoint.
  • Writing clearly and confidently across formats, from long‑form campaign copy to short UX microcopy.
  • Using AI‑assisted writing tools to support ideation and drafting, applying your own judgment to shape and elevate the output.
• Brand & Tone of Voice
  • Developing a working fluency in each brand’s tone of voice, building a genuine understanding of what makes each one distinct.
  • Applying TOV guidelines accurately across all outputs, flagging inconsistencies and suggesting improvements where relevant.
  • Supporting the maintenance and evolution of TOV documentation under the direction of the Head of Creative.
• Collaboration & Process
  • Working cross‑functionally with Design, Brand, CRM, and Compliance to deliver campaigns on time and on brief.
  • Contributing to creative brainstorms and concept sessions, bringing copy ideas alongside the wider team.
  • Managing your own workload and deadlines effectively, communicating clearly when priorities shift.
  • Participating in copy QA and proofreading, helping maintain quality and compliance across team outputs.
• Growth & Development
  • Staying curious about trends in gaming, sports, and entertainment, bringing fresh references and ideas to briefs.
  • Developing your understanding of regulated‑sector copywriting, including ASA and CAP guidelines.
  • Engaging with AI creative tools with a learning mindset, building practical skills that improve speed and quality over time.

Requirements

• Copywriting experience in a marketing, agency, or in‑house environment.
• Strong written English with a clear, confident voice and genuine attention to detail.
• Demonstrable ability to adapt tone across brands, audiences, and formats.
• Experience delivering copy across digital and social channels, with some CRM or campaign exposure.
• A collaborative working style with good instincts for creative feedback and self‑editing.

Desired Skills

• Experience writing for gaming, entertainment, sports, or another regulated consumer category.
• Familiarity with AI writing tools and a willingness to integrate them critically into your workflow.
• Working knowledge of SEO principles and experience writing with search intent in mind.
• Some exposure to translation workflows or localisation tools, with an understanding of how copy adapts across markets.
• An interest in brand strategy and tone of voice development.
• Some exposure to compliance review processes or regulated‑sector copy guidelines.

Benefits

25 days annual leave, plus the