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For Companies At a Glance
- Tasks: Lead strategies to grow and engage Sportsbook customers through data-driven initiatives.
- Company: Join a globally recognised sports brand shaping the future of online sports betting.
- Benefits: Remote work options, home office stipend, and immersive cultural experiences.
- Why this job: Make a real impact on customer engagement and retention in a dynamic industry.
- Qualifications: Experience in commercial strategy, marketing, and analytics is essential.
- Other info: Collaborative environment with opportunities for innovation and career growth.
The predicted salary is between 36000 - 60000 ÂŁ per year.
We’re looking for a Sr. Director, Online Sportsbook Cohort Growth to lead the strategy, execution, and performance optimization of acquisition, engagement, and lifecycle programs for our Sportsbook business. In this role, you will design and deliver data-driven initiatives that accelerate growth across the funnel—from first bet to long-term loyalty. This is a high-impact, cross-functional role with direct influence on the Sportsbook P&L. You’ll partner closely with Media, CRM, Promotions, Analytics, and Product to build and execute strategies that increase player value, reduce churn, and expand share of wallet.
If you excel at the intersection of commercial strategy, media, customer marketing, and analytics—and want to help build the future of online sports betting for one of the most recognized sports brands in the world—this role is for you.
What You’ll Do
- Lead Sportsbook cohort growth strategy: Own the end-to-end strategy for acquiring, engaging, and maximizing value from Sportsbook customer cohorts throughout their lifecycle, with a focus on segmentation, engagement, betting frequency, and retention.
- Drive commercial outcomes: Develop and deliver programs that directly impact awareness, consideration, handle, NGR, LTV, and retention for the Sportsbook business.
- Optimize the bettor journey: Identify friction points and opportunities across key lifecycle moments—registration, first bet, early retention, and reactivation—and partner with Product, CRM, and CX to build seamless, rewarding experiences.
- Incentives & personalization: Collaborate with Promotions and CRM to create targeted offers, incentives, and personalized experiences tailored to specific bettor segments to drive conversion and ongoing activity.
- Champion data-driven decision-making: Use cohort analyses, behavioral insights, and predictive models to inform strategy, guide prioritization, and shape the roadmap.
- Cross-functional leadership: Act as a strategic connector across Marketing, Product, VIP, Trading, and Analytics—aligning teams on goals, sharing insights, and driving cohesive execution.
- Test & iterate: Develop a rigorous experimentation roadmap to continuously refine lifecycle programs, incentives, and messaging, leveraging a test-and-learn approach to boost performance.
- Forecast & report: Build and maintain forecasts for cohort performance, NGR contribution, and strategic program impact. Regularly communicate insights and results to executive leadership.
Remote employee may also be eligible for a home office setup stipend. Depending on the role, your interview and onboarding experience may include in-person components, such as onsite interviews or Launching into Better: LIVE—a multi-day cultural immersion in New York City for full-time, non-seasonal hires. These sessions are designed to build connection and bring our culture to life, though specific travel and participation requirements will be confirmed based on your role and location. Your recruiter will provide clear guidance at each stage of the process.
Sr. Director Sportsbook Cohort Growth in Leeds employer: GamblingCareers.com
Contact Detail:
GamblingCareers.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sr. Director Sportsbook Cohort Growth in Leeds
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its competitors. Understand their products and strategies, especially in the Sportsbook space. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or use online platforms. Focus on articulating your experience with data-driven decision-making and cross-functional leadership, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and contributing to the future of online sports betting.
We think you need these skills to ace Sr. Director Sportsbook Cohort Growth in Leeds
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in cohort growth and data-driven strategies. We want to see how your skills align with our goals in the Sportsbook business!
Showcase Your Impact: When detailing your past roles, focus on the outcomes you achieved. Use metrics and examples that demonstrate your ability to drive growth and optimise customer journeys—this is what we’re all about at StudySmarter!
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional achievements. Don’t be afraid to show us your passion for sports and marketing!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands and shows your enthusiasm for joining our team at StudySmarter!
How to prepare for a job interview at GamblingCareers.com
✨Know Your Numbers
As a Sr. Director, you'll need to demonstrate your understanding of key metrics like NGR, LTV, and retention rates. Brush up on these figures and be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Cross-Functional Collaboration
This role requires working closely with various teams. Prepare examples of how you've successfully collaborated with marketing, product, and analytics teams in the past to achieve common goals. Highlight your ability to align different departments towards a shared vision.
✨Be Ready to Discuss Customer Journeys
Understanding the bettor journey is crucial. Think about how you've identified friction points in customer experiences before and what strategies you implemented to enhance engagement and retention. Be specific about the outcomes of your initiatives.
✨Emphasise Your Experimentation Mindset
The job calls for a test-and-learn approach. Prepare to talk about how you've developed and executed experimentation roadmaps in your previous roles. Share insights on what worked, what didn’t, and how you adapted your strategies based on those learnings.
