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- Tasks: Build and own CRM planning from scratch, creating clarity and structure in a dynamic environment.
- Company: Join a leading casino brand focused on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Why this job: Make a real impact by shaping CRM strategies in a high-impact role.
- Qualifications: 5+ years in planning or program management, with strong Agile knowledge.
- Other info: Collaborative culture with excellent career growth potential.
The predicted salary is between 48000 - 72000 £ per year.
We’re looking for a CRM Planning Manager to build and own CRM planning from the ground up, establishing a consistent, trusted single source of truth across all CRM touchpoints in all Casino states. This is a high-impact, greenfield role for someone who thrives in ambiguity and knows how to create clarity, structure and alignment where no formal CRM planning frameworks currently exist.
You’ll design and implement the planning processes, intake models, governance, and operating rhythms that turn strategic priorities into executable calendars, roadmaps, and delivery plans across CRM squads. Acting as the connective tissue between strategy and execution, you’ll ensure demand, capacity, dependencies, and CRM execution are visible, aligned, and consistently represented, reducing friction, inconsistency, and last-minute rework as the organization scales.
Key Responsibilities- Build the CRM planning function from scratch.
- Define and implement end-to-end CRM planning processes, including intake, prioritization, capacity planning, roadmap development and execution governance.
- Establish planning frameworks, templates, tools and operating rituals where none currently exist, leveraging best-in-class planning and delivery techniques (e.g., Agile, iterative planning, quarterly/PI planning, backlog management) as appropriate for CRM and Promo Ops workflows.
- Set clear operating norms for how CRM & Promo Ops work enters the system, gets prioritized, planned and delivered - balancing flexibility with predictability at scale.
- Own planning execution and governance.
- Lead planning cycles and execution rhythms across CRM squads.
- Translate strategic priorities into clear calendars, roadmaps and delivery plans that teams can confidently execute against.
- Ensure planning decisions are documented, communicated and consistently applied.
- Establish and manage a single, reliable source of truth for all CRM plans, including calendars, roadmaps and customer touchpoints.
- Ensure CRM activity, sequencing and ownership are clearly represented and accessible to stakeholders across teams.
- Drive alignment on tools, documentation standards and data hygiene to eliminate conflicting plans and fragmented views of CRM work.
- Make demand, capacity, dependencies, risks and tradeoffs transparent across squads and stakeholders.
- Proactively identify misalignment, bottlenecks or feasibility risks and drive resolution early.
- Collaborate with CRM & Promo Ops, Growth, GTM, Analytics, Marketing, Brand, Product and Core Project teams to assess feasibility, sequence initiatives and align on priorities across channels, customer cohorts and states.
- Act as a trusted planning partner who balances strategic ambition with realistic delivery constraints.
- Continuously refine planning processes by evaluating effectiveness, identifying remaining friction points and adapting to meet evolving organizational needs and scale.
- Reduce reactive work, last-minute changes and rework by improving upfront planning quality, governance and cross-team coordination.
- 5+ years of experience in planning, program management, operations or a similar role within CRM, Marketing, Growth, or Promo Ops teams.
- Proven experience building or formalizing planning processes in environments with limited or no existing structure.
- Strong working knowledge of Agile or iterative planning methodologies, including backlog management, sprint or cycle-based planning and capacity planning.
- Experience managing intake, prioritization and roadmap development across multiple stakeholders and teams.
- Ability to establish and maintain a single source of truth for plans, calendars and delivery status across teams, channels and markets.
- Demonstrated ability to manage dependencies, assess feasibility and balance competing priorities in fast-paced environments.
- Hands-on experience with planning and workflow tools such as Jira, Airtable, Smartsheet, Asana or similar.
- Strong communication and stakeholder management skills, with the ability to influence and align stakeholders across all levels without direct authority.
- Highly organized, detail-oriented and comfortable operating in ambiguity while driving execution forward.
- Experience supporting CRM programs within iGaming / Sportsbook or other regulated industries.
- Familiarity with Agile at scale concepts (e.g., quarterly planning, PI-style planning or hybrid Agile models).
- Background in continuous improvement, process optimization or change management initiatives.
- Experience working in high-growth or scaling organizations where processes are evolving quickly.
CRM Planning Manager - Casino in Leeds employer: GamblingCareers.com
Contact Detail:
GamblingCareers.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Planning Manager - Casino in Leeds
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its CRM strategies. Be ready to discuss how your experience aligns with their needs, especially in building processes from scratch. Show them you’re the perfect fit!
✨Tip Number 3
Don’t just apply anywhere; focus on roles that excite you! Use our website to find positions that match your skills and interests. Tailor your approach to each role, highlighting your relevant experience.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. It shows your enthusiasm for the role and keeps you top of mind as they make their decision.
We think you need these skills to ace CRM Planning Manager - Casino in Leeds
Some tips for your application 🫡
Show Us Your Planning Skills: When you apply, make sure to highlight your experience in building or formalising planning processes. We want to see how you've tackled ambiguity and created clarity in your previous roles, especially if you've worked in CRM or similar environments.
Be Specific About Your Tools: Mention any planning and workflow tools you've used, like Jira or Asana. We love seeing candidates who are hands-on with these tools, as it shows you're ready to hit the ground running in our fast-paced environment.
Communicate Clearly: Your written application should reflect strong communication skills. Make sure to articulate your experiences and how they align with our needs. We appreciate clarity and detail, so don’t hold back on showcasing your stakeholder management abilities!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy to do!
How to prepare for a job interview at GamblingCareers.com
✨Know Your CRM Inside Out
Before the interview, dive deep into CRM planning methodologies, especially Agile and iterative processes. Familiarise yourself with tools like Jira or Asana, as being able to discuss your hands-on experience with these will show you’re ready to hit the ground running.
✨Showcase Your Problem-Solving Skills
Prepare examples of how you've tackled ambiguity in previous roles. Think about specific instances where you created clarity and structure in chaotic environments. This will demonstrate your ability to thrive in the greenfield nature of this role.
✨Communicate Clearly and Confidently
Practice articulating your thoughts on how to establish a single source of truth for CRM plans. Being able to clearly explain your strategies for aligning stakeholders and managing dependencies will highlight your strong communication skills.
✨Be Ready to Discuss Continuous Improvement
Think about ways you've refined planning processes in the past. Be prepared to share how you’ve evaluated effectiveness and adapted to meet evolving needs, as this aligns perfectly with the continuous improvement aspect of the role.
