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- Tasks: Drive lifecycle marketing campaigns across email, push, and in-app channels for Topps International.
- Company: Join Topps, a leader in collectibles, part of the Fanatics Collect network.
- Benefits: Full-time role with opportunities for growth in a dynamic environment.
- Why this job: Be part of redefining fandom and creating unforgettable experiences for collectors worldwide.
- Qualifications: 3+ years in lifecycle or CRM marketing; HTML/CSS skills required.
- Other info: Collaborative culture focused on innovation and fan engagement.
The predicted salary is between 40000 - 50000 ÂŁ per year.
Topps International is part of the Fanatics Collect network, shaping the future of collecting for fans and hobbyists across the globe. From UEFA Champions League cards to global entertainment properties, we bring iconic collectibles to life through innovation, storytelling, and deep fan connection. We combine the heritage of the Topps brand—over 70 years of history—with the technology and global reach of Fanatics. Together, we’re redefining what it means to collect, trade, and celebrate fandom across international markets. If you’re passionate about creating world-class fan experiences and want to help grow one of the most beloved collectible brands on the planet, this is your opportunity to be part of something extraordinary.
We’re looking for an Associate Manager, International Lifecycle Marketing to drive performance and execution of lifecycle campaigns across Topps’ International Markets. This role will focus on engaging and retaining collectors across our global markets, through high-quality, data-driven, and locally relevant communications. You’ll be hands-on in every stage of campaign execution—from HTML build to QA, launch, and post-campaign analysis—bringing lifecycle campaigns to life across email, push, and in-app channels. This is a highly collaborative role that partners closely with regional marketing, CRM, and creative teams to ensure every communication feels authentically “Topps”—personalized, collectible, and globally resonant.
This is a full time role, in the designated office 5 days per week.
Key Responsibilities- Execute and manage lifecycle campaigns for Topps International across email, push, and in-app channels.
- Build campaigns using HTML/CSS and dynamic templates; manage segmentation and targeting in CRM platforms (e.g., Braze, Dotdigital).
- Perform rigorous QA to ensure flawless rendering across devices and languages.
- Coordinate international campaign delivery, ensuring localization accuracy and compliance with regional regulations (GDPR and beyond).
- Collaborate with Growth and CRM teams to develop and test strategies for retention, reactivation, and engagement.
- Analyze campaign results, report on performance, and surface insights to inform future strategy.
- Maintain operational excellence through structured workflows, tagging, and documentation.
- Support the evolution of lifecycle marketing standards as we scale Topps International’s fan engagement globally.
- 3+ years of hands-on lifecycle or CRM marketing experience, ideally across international markets.
- Proficiency in HTML/CSS for building and editing campaigns.
- Strong understanding of segmentation, dynamic content, and tracking best practices.
- Familiarity with CRM tools such as Braze, Dotdigital, or Iterable.
- Experience working with localization, multi-language campaigns, or regional compliance.
- Meticulous attention to detail, with strong organizational and executional skills.
- Self-starter comfortable in a fast-paced, growth-driven environment.
- Bonus: Experience in loyalty marketing, e-commerce, or collectibles—and a genuine passion for sports, entertainment, or fandom.
Global Lifecycle Marketing Manager - CRM & Email employer: GamblingCareers.com
Contact Detail:
GamblingCareers.com Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Lifecycle Marketing Manager - CRM & Email
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, attend events, and connect with people on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their products and marketing strategies, especially in lifecycle marketing. This will help you tailor your answers and show you're genuinely interested in Topps.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills in HTML/CSS and CRM tools can drive results for Topps. Highlight your experience with international markets and how you can engage collectors globally.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the Topps team and contributing to something extraordinary.
We think you need these skills to ace Global Lifecycle Marketing Manager - CRM & Email
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for collectibles and fan experiences shine through. We want to see that you’re genuinely excited about the role and how you can contribute to Topps’ legacy.
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience in lifecycle marketing. We love seeing how your skills align with our needs, so don’t hold back on showcasing your HTML/CSS prowess and CRM tool familiarity!
Be Detail-Oriented: Attention to detail is key in this role, so ensure your application is free from typos and errors. We appreciate a well-structured application that reflects your organisational skills—just like we expect in campaign execution!
Apply Through Our Website: For added security and to ensure your application gets to us directly, make sure to apply through our official website. It’s the best way to get your foot in the door and show us you’re serious about joining the Topps team!
How to prepare for a job interview at GamblingCareers.com
✨Know Your Campaigns
Before the interview, dive deep into Topps' recent lifecycle campaigns. Understand their strategies, successes, and areas for improvement. This will not only show your enthusiasm but also allow you to discuss how your experience aligns with their goals.
✨Showcase Your Technical Skills
Be ready to demonstrate your proficiency in HTML/CSS and CRM tools like Braze or Dotdigital. Consider preparing a mini portfolio of past campaigns you've built or managed, highlighting your role in the execution and analysis.
✨Emphasise Collaboration
This role is all about teamwork! Be prepared to share examples of how you've successfully collaborated with different teams in previous roles. Highlight your ability to work with creative, marketing, and CRM teams to create engaging campaigns.
✨Understand Localisation
Since this position involves international markets, brush up on the importance of localisation in marketing. Be ready to discuss how you've approached multi-language campaigns and ensured compliance with regional regulations in your past work.