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- Tasks: Lead content, SEO, and brand strategy for Freebets.com to enhance its recognition in sports betting.
- Company: Gambling.com Group is a leading online gambling marketing provider with a global presence.
- Benefits: Enjoy remote work flexibility, comprehensive healthcare, and lifestyle allowances.
- Why this job: Join a dynamic team shaping the future of a major affiliate brand with innovative strategies.
- Qualifications: 5+ years in senior content or SEO roles, preferably in gambling or betting industries.
- Other info: Be part of a high-calibre team focused on growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Gambling.com Group (Nasdaq: GAMB) is a multi-award winning provider of marketing and sports data services looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and UK-centric Freebets.com. In the U.S., the company operates state-specific websites such as NewYorkBets.com, BetCarolina.com, and BetArizona.com, helping consumers discover and connect with legal gambling options.
In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners.
As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Casino Affiliate of the Year at the 2024 EGR Operator Awards. Gambling.com Group embraces a majority remote-first hybrid work model, offering employees the flexibility to work remotely while being part of a global team. For some roles, in-office presence is required for operational reasons, ensuring seamless collaboration and effectiveness where needed. With flagship offices in Dublin, Charlotte, and Malta, and satellite offices in Madison, Helsinki, Serbia, and Costa Rica, we operate on a \”think local, act global\” mindset. Gambling.com Group is on the lookout for innovative, solution-driven, and fast-paced thinkers to join our growing team.
Are you ready to take the next step in your career?
We’re looking for an experienced, strategic, and data-led Site Manager to lead the next stage of growth for Freebets.com – one of the UK’s most recognised sports betting affiliate websites.
In this role, you\’ll lead the content, SEO, and brand strategy for Freebets.com – ensuring it becomes a household name among sports bettors and the go-to resource for trusted, expert-led advice on where to bet. You\’ll work cross-functionally across CRO, Product, Design, PR, Social, and Email teams to grow authority, relevance, and conversion across all user touchpoints.
Responsibilities:
- Own and evolve the site vision and roadmap – driving performance across content, SEO, and brand.
- Build Freebets.com into a trusted, recognisable brand in the sports betting space through thoughtful, helpful, and expert-driven content experiences.
- Deliver high-impact SEO strategies that scale internationally and adapt to changing SERP dynamics and user intent.
- Lead data-led decisions – analysing performance, identifying opportunities, and adapting tactics to grow traffic, engagement, and revenue.
- Collaborate with PR, Social, and Email teams to amplify the brand, ensuring a consistent tone of voice and presence across channels.
- Work hand-in-hand with Product, Design, and CRO teams to improve user journeys, test new ideas, and deliver a seamless, high-converting experience.
- Champion quality, trust, and authority – ensuring all content meets high editorial standards and Google’s E-E-A-T guidelines while also setting Freebets.com apart from the competition with original, insightful, and user-first experiences.
- Develop site monetisation strategies – including promotional content, call-to-actions, and campaign planning with commercial teams.
- Manage, mentor, and grow a high-performing team across editorial, SEO, and content production.
- Play a pivotal role in shaping the future of a major affiliate brand with strong foundations and global ambitions.
- Join a high-calibre team of specialists in content, SEO, design, PR, and product – all focused on innovation and growth.
- Autonomy and support to shape your strategy and see it through – we back good ideas.
Requirements:
- Proven experience in a senior content or SEO leadership role at a top affiliate, publisher, or betting brand.
- A brand-builder’s mindset and track record – demonstrating the creativity and executional skills that transform a content site into a trusted consumer destination.
- A track record of delivering significant YoY organic traffic and conversion growth.
- Deep knowledge of Google\’s organic ecosystem, affiliate models, and the content strategies that move the needle.
- Experience working cross-functionally with commercial, creative, tech, and performance marketing teams.
- Strong understanding of sports and betting audiences – from casual bettors to high-intent players.
- Comfort working with data tools and analytics platforms (GA4, Search Console, Ahrefs, Semrush etc.), and translating insights into action.
- A team-first, results-driven approach with strong leadership and mentoring capabilities.
- Excellent communication, leadership, and project management abilities.
- Ability to manage several projects simultaneously.
Experience & Education:
- Bachelor’s or master’s degree in marketing, Business, or a related field.
- 5+ years of experience preferably in the gambling, betting, or gaming industry.
Perks & Benefits
- Employee Stock Purchase Program
- Comprehensive private Healthcare Insurance
- Flexible work environment with the option for remote work
- Lifestyle Allowance/Lifestyle Spending Account
- Hardware and software
- Regular company events, including seasonal parties and sports & social outings.
FreeBets Manager employer: Gambling.com Group
Contact Detail:
Gambling.com Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FreeBets Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the online gambling industry, especially around SEO and content strategies. This knowledge will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews.
✨Tip Number 2
Network with professionals in the gambling and affiliate marketing sectors. Attend industry events or join relevant online forums to connect with others who can provide insights or even refer you to opportunities at Gambling.com Group.
✨Tip Number 3
Showcase your understanding of data analytics tools like GA4 and Ahrefs by discussing how you've used them in past roles. Be prepared to share specific examples of how your data-driven decisions led to increased traffic or conversions.
✨Tip Number 4
Prepare to discuss your experience in building and leading teams. Highlight any successful projects where you mentored team members or collaborated cross-functionally, as this aligns with the collaborative culture at Gambling.com Group.
We think you need these skills to ace FreeBets Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content management, SEO, and brand strategy. Use specific examples from your past roles that demonstrate your ability to drive traffic and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the online gambling industry and how your skills align with the responsibilities of the FreeBets Manager role. Mention your understanding of sports betting audiences and your experience with data-led decision making.
Showcase Your Achievements: Include quantifiable achievements in your application, such as percentage increases in organic traffic or successful campaigns you've led. This will help illustrate your impact in previous roles.
Research Gambling.com Group: Familiarise yourself with Gambling.com Group's brands and their market position. Understanding their mission and values will allow you to tailor your application and demonstrate your enthusiasm for joining their team.
How to prepare for a job interview at Gambling.com Group
✨Know Your Stuff
Make sure you have a solid understanding of the online gambling industry, especially the specific brands and websites under Gambling.com Group. Familiarise yourself with their offerings and recent achievements, like winning Casino Affiliate of the Year.
✨Showcase Your Data Skills
Be prepared to discuss your experience with data tools and analytics platforms. Highlight how you've used data to drive decisions in previous roles, particularly in SEO and content strategies, as this is crucial for the FreeBets Manager position.
✨Demonstrate Cross-Functional Collaboration
Since the role involves working with various teams, come ready with examples of how you've successfully collaborated across departments like PR, Social, and Product. This will show your ability to work in a team-first environment.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific challenges related to brand building and SEO strategy. Think about past experiences where you had to adapt to changing market dynamics or user intent, and be ready to share those insights.
