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- Tasks: Lead content, SEO, and brand strategy for Freebets.com to enhance its recognition.
- Company: Join Gambling.com Group, a leading online gambling marketing provider with a global presence.
- Benefits: Enjoy flexible remote work, comprehensive healthcare, and a lifestyle allowance.
- Why this job: Shape the future of a major affiliate brand while collaborating with a high-calibre team.
- Qualifications: 5+ years in senior content or SEO roles, preferably in gambling or betting.
- Other info: Be part of an award-winning company with a majority remote-first hybrid work model.
The predicted salary is between 36000 - 60000 £ per year.
Gambling.com Group (Nasdaq: GAMB) is a multi-award winning provider of marketing and sports data services looking for exceptional talent interested in the fast-paced, high-growth online gambling industry. The company operates a portfolio of renowned websites and brands – including flagship site Gambling.com and sports betting site Bookies.com as well as iGaming-focused sites Casinos.com, BonusFinder.com and UK-centric Freebets.com. In the U.S., the company operates state-specific websites such as NewYorkBets.com, BetCarolina.com, and BetArizona.com, helping consumers discover and connect with legal gambling options.
In addition to its marketing operations, Gambling.com Group provides sports data services through consumer subscription platforms like OddsJam and RotoWire, along with B2B services through OpticOdds. These offerings deliver real-time data, actionable insights, and technology driven tools to both consumers and enterprise partners.
As the first and only online gambling affiliate publicly traded in the U.S., Gambling.com Group has earned recognition as a leader in its field – most recently winning Casino Affiliate of the Year at the 2024 EGR Operator Awards. Gambling.com Group embraces a majority remote-first hybrid work model, offering employees the flexibility to work remotely while being part of a global team. For some roles, in-office presence is required for operational reasons, ensuring seamless collaboration and effectiveness where needed. With flagship offices in Dublin, Charlotte, and Malta, and satellite offices in Madison, Helsinki, Serbia, and Costa Rica, we operate on a \”think local, act global\” mindset. Gambling.com Group is on the lookout for innovative, solution-driven, and fast-paced thinkers to join our growing team.
Are you ready to take the next step in your career?
We’re looking for an experienced, strategic, and data-led Site Manager to lead the next stage of growth for Freebets.com – one of the UK’s most recognised sports betting affiliate websites.
In this role, you\’ll lead the content, SEO, and brand strategy for Freebets.com – ensuring it becomes a household name among sports bettors and the go-to resource for trusted, expert-led advice on where to bet. You\’ll work cross-functionally across CRO, Product, Design, PR, Social, and Email teams to grow authority, relevance, and conversion across all user touchpoints.
Responsibilities:
- Own and evolve the site vision and roadmap – driving performance across content, SEO, and brand.
- Build Freebets.com into a trusted, recognisable brand in the sports betting space through thoughtful, helpful, and expert-driven content experiences.
- Deliver high-impact SEO strategies that scale internationally and adapt to changing SERP dynamics and user intent.
- Lead data-led decisions – analysing performance, identifying opportunities, and adapting tactics to grow traffic, engagement, and revenue.
- Collaborate with PR, Social, and Email teams to amplify the brand, ensuring a consistent tone of voice and presence across channels.
- Work hand-in-hand with Product, Design, and CRO teams to improve user journeys, test new ideas, and deliver a seamless, high-converting experience.
- Champion quality, trust, and authority – ensuring all content meets high editorial standards and Google’s E-E-A-T guidelines while also setting Freebets.com apart from the competition with original, insightful, and user-first experiences.
- Develop site monetisation strategies – including promotional content, call-to-actions, and campaign planning with commercial teams.
- Manage, mentor, and grow a high-performing team across editorial, SEO, and content production.
- Play a pivotal role in shaping the future of a major affiliate brand with strong foundations and global ambitions.
- Join a high-calibre team of specialists in content, SEO, design, PR, and product – all focused on innovation and growth.
- Autonomy and support to shape your strategy and see it through – we back good ideas.
Requirements:
- Proven experience in a senior content or SEO leadership role at a top affiliate, publisher, or betting brand.
- A brand-builder’s mindset and track record – demonstrating the creativity and executional skills that transform a content site into a trusted consumer destination.
- A track record of delivering significant YoY organic traffic and conversion growth.
- Deep knowledge of Google\’s organic ecosystem, affiliate models, and the content strategies that move the needle.
- Experience working cross-functionally with commercial, creative, tech, and performance marketing teams.
- Strong understanding of sports and betting audiences – from casual bettors to high-intent players.
- Comfort working with data tools and analytics platforms (GA4, Search Console, Ahrefs, Semrush etc.), and translating insights into action.
- A team-first, results-driven approach with strong leadership and mentoring capabilities.
- Excellent communication, leadership, and project management abilities.
- Ability to manage several projects simultaneously.
Experience & Education:
- Bachelor’s or master’s degree in marketing, Business, or a related field.
- 5+ years of experience preferably in the gambling, betting, or gaming industry.
Perks & Benefits
- Employee Stock Purchase Program
- Comprehensive private Healthcare Insurance
- Flexible work environment with the option for remote work
- Lifestyle Allowance/Lifestyle Spending Account
- Hardware and software
- Regular company events, including seasonal parties and sports & social outings.
FreeBets Manager employer: Gambling.com Group
Contact Detail:
Gambling.com Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FreeBets Manager
✨Tip Number 1
Familiarise yourself with the latest trends in the online gambling industry, especially around SEO and content strategies. This knowledge will help you speak confidently about how you can contribute to Freebets.com during interviews.
✨Tip Number 2
Network with professionals in the gambling and affiliate marketing sectors. Attend relevant webinars or industry events to make connections that could provide insights or even referrals for your application.
✨Tip Number 3
Showcase your understanding of data analytics tools like GA4 and Ahrefs by discussing specific examples of how you've used them to drive traffic and conversions in previous roles. This will demonstrate your data-led approach.
✨Tip Number 4
Prepare to discuss your experience in leading cross-functional teams. Highlight any successful projects where you collaborated with different departments, as this is crucial for the Site Manager role at Freebets.com.
We think you need these skills to ace FreeBets Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in content management, SEO, and brand strategy. Use specific examples from your past roles that demonstrate your ability to drive traffic and engagement.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the online gambling industry and how your skills align with the responsibilities of the FreeBets Manager role. Mention your understanding of sports betting audiences and your experience with data-led decision making.
Showcase Your Achievements: Include quantifiable achievements in your application, such as percentage increases in organic traffic or successful campaigns you've led. This will help illustrate your impact in previous roles.
Research Gambling.com Group: Familiarise yourself with Gambling.com Group's brands and their market position. Understanding their mission and values will allow you to tailor your application and demonstrate your enthusiasm for joining their team.
How to prepare for a job interview at Gambling.com Group
✨Know the Company Inside Out
Before your interview, make sure to research Gambling.com Group thoroughly. Understand their brands, services, and recent achievements, such as winning Casino Affiliate of the Year. This knowledge will help you demonstrate your genuine interest in the company and its mission.
✨Showcase Your Data Skills
As a FreeBets Manager, you'll need to lead data-driven decisions. Be prepared to discuss your experience with analytics tools like GA4, Search Console, and others. Share specific examples of how you've used data to drive traffic and conversions in previous roles.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Prepare to talk about your experience collaborating with PR, Social, and Product teams. Highlight any successful projects where you worked cross-functionally to achieve a common goal.
✨Emphasise Your Brand-Building Experience
Gambling.com Group is looking for someone who can build Freebets.com into a trusted brand. Be ready to discuss your past successes in brand-building, including strategies you've implemented and the results achieved. Show how your creativity and execution skills can transform a content site.
