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- Tasks: Lead marketing strategies, manage campaigns, and enhance gallery visibility across platforms.
- Company: Gallery FUMI is a contemporary art and design gallery located in Mayfair, London.
- Benefits: Enjoy a creative work environment with opportunities for professional growth and collaboration.
- Why this job: Join a dynamic team passionate about contemporary art and make a real impact in the creative industry.
- Qualifications: 3+ years in marketing, a degree in marketing, and proficiency in Adobe Creative Suite required.
- Other info: Ideal for those who thrive in fast-paced environments and love working with artists.
The predicted salary is between 36000 - 60000 £ per year.
Location: Mayfair, London, UK
Reports to: Gallery Directors / Owners
Type: Full-Time
Gallery FUMI is seeking a highly experienced and strategic Marketing Manager to join our team. This role is central to executing the gallery’s brand strategy, growing our audience, and enhancing our visibility across print and digital platforms. This leadership role will be responsible for developing and overseeing all marketing and communications initiatives, managing external consultants and internal resources, and representing the gallery’s voice to press, institutions, and key stakeholders. A strong knowledge and interest in contemporary art and design and the wider creative industries is essential for this role.
Key Responsibilities
- Plan and lead regular marketing meetings; provide updates and obtain approvals for campaigns and social content.
- Collaborate with external consultants to implement and refine marketing strategies.
- Commission, brief, and oversee freelancers and creative partners (photographers, videographers, printers, developers), ensuring high-quality deliverables within budgets.
- Manage and schedule content across digital platforms (e.g. Instagram).
- Maintain and update website content, ensuring accuracy and functionality.
- Develop and execute email marketing campaigns via Mailchimp; analyse performance and maintain contact databases.
- Produce printed materials, including individual and annual exhibition catalogues, signage, leaflets, and business cards.
- Track and log marketing expenses; submit quarterly reports to accounts.
- Maintain and update internal media and marketing databases.
Press and Communications
- Manage press@galleryfumi.com: respond to enquiries, coordinate timely responses, and track activity in the press pipeline (Streak).
- Work to grow press contacts and make connections on behalf of the gallery.
- Coordinate and write press releases and secure features in print and online publications; archive and publish coverage.
- Write exhibition texts, create QR code links and artwork labels.
- Maintain and grow press contact lists on Artlogic and Mailchimp.
- Collaborate with artists to develop their CVs with information on new works, techniques, and concepts.
- Conduct studio visits and carry out process photography.
- Provide content and images for exhibition and annual catalogues and websites.
- Coordinate loan requests with the Registrar and Gallery Manager.
- Liaise with external PR agency as needed.
General
- Support the physical installation and deinstallation of exhibitions, including vinyl application, artwork handling, and packing.
- Train new gallery assistants on marketing and communications procedures.
Qualifications
- Minimum 3+ years’ experience in a similar marketing and communications role in art and design.
- Bachelor's degree in marketing.
- Advanced proficiency in Adobe Creative Suite (InDesign and Photoshop) to create digital catalogues and edit photography.
- Advanced knowledge of Artlogic, Dropbox and Mailchimp or similar gallery management systems.
- Strong verbal and written skills.
- Experience in writing press releases and exhibition texts about contemporary design.
- Background in visual arts, design, or a related field.
- Experience working with or within PR agencies.
- Familiarity with art fairs, private views, and how to optimise event organisation and promotion.
Person Specification // Soft Skills
- Excellent attention to detail, time management, and creative skills.
- Confident communicator, able to liaise professionally with freelancers and external contractors.
- Collaborative, with a proactive and positive approach to working with cross-functional teams including sales and logistics.
- Client-facing and confident, able to represent the gallery with professionalism and discretion.
- Comfortable working in a fast-paced, collaborative environment.
- Highly organised and methodical, with excellent time management and multitasking abilities across concurrent projects.
- Strong interest in contemporary art, design, and the wider creative industries.
- Analytical mindset, capable of interpreting performance metrics and insights to refine marketing strategies.
Marketing Manager (London) employer: Gallery FUMI
Contact Detail:
Gallery FUMI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (London)
✨Tip Number 1
Familiarise yourself with the gallery's current marketing strategies and recent exhibitions. This will not only help you understand their brand voice but also allow you to suggest innovative ideas during your interview that align with their vision.
✨Tip Number 2
Network within the contemporary art and design community in London. Attend exhibitions, art fairs, and industry events to meet potential colleagues and stakeholders. Building these connections can give you insights into the gallery's culture and needs.
✨Tip Number 3
Showcase your knowledge of digital marketing tools and platforms, especially those mentioned in the job description like Mailchimp and Artlogic. Be prepared to discuss how you've successfully used these tools in past roles to drive engagement and visibility.
✨Tip Number 4
Prepare examples of your previous work that demonstrate your ability to manage marketing campaigns and collaborate with creative teams. Highlight any experience you have in producing printed materials or managing press communications, as this is crucial for the role.
We think you need these skills to ace Marketing Manager (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, particularly within the art and design sectors. Emphasise your skills in managing campaigns, collaborating with external consultants, and any specific software proficiency like Adobe Creative Suite.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for contemporary art and design. Discuss how your previous experiences align with the responsibilities of the Marketing Manager role at Gallery FUMI, and express your enthusiasm for contributing to their brand strategy.
Showcase Relevant Projects: Include examples of past marketing projects or campaigns you've led, especially those that involved collaboration with artists or creative partners. Highlight any measurable outcomes, such as increased audience engagement or successful press coverage.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents for any spelling or grammatical errors. Ensure that your writing is clear and professional, reflecting the high standards expected in the art and design industry.
How to prepare for a job interview at Gallery FUMI
✨Show Your Passion for Art and Design
Make sure to express your genuine interest in contemporary art and design during the interview. Share specific examples of how your passion has influenced your previous work and how it aligns with the gallery's vision.
✨Demonstrate Your Marketing Expertise
Be prepared to discuss your past marketing campaigns in detail. Highlight your experience with digital platforms, email marketing, and managing external consultants, as these are crucial for the role.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific marketing challenges or projects. Think about your approach to collaboration, budget management, and content creation, and be ready to provide examples.
✨Know the Gallery Inside Out
Research Gallery FUMI thoroughly before the interview. Familiarise yourself with their exhibitions, artists, and overall brand strategy. This will show your commitment and help you tailor your responses to their needs.
