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For Companies At a Glance
- Tasks: Lead marketing strategies, manage content, and collaborate with creatives in a vibrant art gallery.
- Company: Gallery FUMI is a contemporary art and design gallery located in Mayfair, London.
- Benefits: Enjoy a creative work environment, opportunities for professional growth, and exposure to the art world.
- Why this job: Join a passionate team, enhance your marketing skills, and make an impact in the art community.
- Qualifications: 3+ years in marketing, a degree in marketing, and proficiency in Adobe Creative Suite required.
- Other info: Ideal for those with a strong interest in contemporary art and design.
The predicted salary is between 36000 - 60000 £ per year.
Gallery FUMI is seeking a highly experienced and strategic Marketing Manager to join our team. This role is central to executing the gallery’s brand strategy, growing our audience, and enhancing our visibility across print and digital platforms. This leadership role will be responsible for developing and overseeing all marketing and communications initiatives, managing external consultants and internal resources, and representing the gallery’s voice to press, institutions, and key stakeholders. A strong knowledge and interest in contemporary art and design and the wider creative industries is essential for this role.
Key Responsibilities
- Plan and lead regular marketing meetings; provide updates and obtain approvals for campaigns and social content.
- Collaborate with external consultants to implement and refine marketing strategies.
- Commission, brief, and oversee freelancers and creative partners (photographers, videographers, printers, developers), ensuring high-quality deliverables within budgets.
- Manage and schedule content across digital platforms (e.g. Instagram).
- Maintain and update website content, ensuring accuracy and functionality.
- Develop and execute email marketing campaigns via Mailchimp; analyse performance and maintain contact databases.
- Produce printed materials, including individual and annual exhibition catalogues, signage, leaflets, and business cards.
- Track and log marketing expenses; submit quarterly reports to accounts.
- Maintain and update internal media and marketing databases.
Press and Communications
- Manage press@galleryfumi.com: respond to enquiries, coordinate timely responses, and track activity in the press pipeline (Streak).
- Work to grow press contacts and make connections on behalf of the gallery.
- Coordinate and write press releases and secure features in print and online publications; archive and publish coverage.
- Write exhibition texts, create QR code links and artwork labels.
- Maintain and grow press contact lists on Artlogic and Mailchimp.
- Collaborate with artists to develop their CVs with information on new works, techniques, and concepts.
- Conduct studio visits and carry out process photography.
- Provide content and images for exhibition and annual catalogues and websites.
- Coordinate loan requests with the Registrar and Gallery Manager.
- Liaise with external PR agency as needed.
General
- Support the physical installation and deinstallation of exhibitions, including vinyl application, artwork handling, and packing.
- Train new gallery assistants on marketing and communications procedures.
Qualifications
- Minimum 3+ years’ experience in a similar marketing and communications role in art and design.
- Bachelor's degree in marketing.
- Advanced proficiency in Adobe Creative Suite (InDesign and Photoshop) to create digital catalogues and edit photography.
- Advanced knowledge of Artlogic, Dropbox and Mailchimp or similar gallery management systems.
- Strong verbal and written skills.
- Experience in writing press releases and exhibition texts about contemporary design.
- Background in visual arts, design, or a related field.
- Experience working with or within PR agencies.
- Familiarity with art fairs, private views, and how to optimise event organisation and promotion.
Person Specification // Soft Skills
- Excellent attention to detail, time management, and creative skills.
- Confident communicator, able to liaise professionally with freelancers and external contractors.
- Collaborative, with a proactive and positive approach to working with cross-functional teams including sales and logistics.
- Client-facing and confident, able to represent the gallery with professionalism and discretion.
- Comfortable working in a fast-paced, collaborative environment.
- Highly organised and methodical, with excellent time management and multitasking abilities across concurrent projects.
- Strong interest in contemporary art, design, and the wider creative industries.
- Analytical mindset, capable of interpreting performance metrics and insights to refine marketing strategies.
Contact Detail:
Gallery FUMI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Officer (Creative)
✨Tip Number 1
Familiarise yourself with the gallery's current marketing strategies and campaigns. Understanding their brand voice and recent initiatives will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network within the contemporary art and design community. Attend exhibitions, art fairs, and industry events to meet potential colleagues and stakeholders, which can give you an edge in understanding the gallery's audience and market.
✨Tip Number 3
Showcase your creative skills by preparing a portfolio that includes examples of your previous marketing work, especially in the arts sector. Highlight any successful campaigns or projects that demonstrate your ability to engage audiences.
✨Tip Number 4
Stay updated on trends in digital marketing and the art world. Being knowledgeable about the latest tools and platforms will not only impress during interviews but also show your commitment to evolving in this fast-paced environment.
We think you need these skills to ace Digital Marketing Officer (Creative)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing and communications, particularly within the art and design sectors. Emphasise your proficiency with tools like Adobe Creative Suite and any experience with gallery management systems.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for contemporary art and design. Discuss how your skills align with the responsibilities outlined in the job description, and provide specific examples of past successes in similar roles.
Showcase Your Creativity: Since this role is creative, consider including a portfolio or links to previous marketing campaigns you've worked on. Highlight any innovative strategies you implemented and their outcomes.
Proofread and Edit: Before submitting your application, thoroughly proofread your documents. Ensure there are no spelling or grammatical errors, as attention to detail is crucial in this role. A polished application reflects your professionalism.
How to prepare for a job interview at Gallery FUMI
✨Showcase Your Creative Portfolio
Bring along a portfolio that highlights your previous marketing campaigns, especially those related to art and design. This will demonstrate your creativity and ability to execute successful strategies.
✨Know the Gallery Inside Out
Research Gallery FUMI thoroughly before the interview. Understand their brand, current exhibitions, and marketing strategies. This knowledge will help you tailor your responses and show genuine interest.
✨Prepare for Scenario Questions
Expect questions about how you would handle specific marketing challenges or campaigns. Think of examples from your past experience where you successfully managed similar situations.
✨Demonstrate Your Communication Skills
As a Marketing Manager, strong communication is key. Be prepared to discuss how you've effectively liaised with freelancers, artists, and press in the past, showcasing your ability to represent a brand professionally.
