Branding Lead (Creative & Content) in Newcastle upon Tyne

Creative Lead Permanent, based in Gateshead (hybrid, three days in the office). A hands-on creative leadership role owning the look and feel of a portfolio of well-known consumer brands across Europe. We've partnered with a global consumer products business with more than a century behind it and a portfolio of brands you'd recognise on the shelf. Part of a larger international group, they design, make and sell across the UK and Europe through major retailers, online marketplaces and their own direct-to-consumer channels. Creative sits right at the heart of how those brands earn their place with customers, and the portfolio has kept growing: more brands, more markets, more channels. What's missing is one person to own the creative direction across all of it, someone to set the bar, hold the quality, and keep every brand true to itself as the business scales. This is a creative leadership role that keeps you designing. You'd own the creative direction for the whole portfolio and stay hands-on in the work itself, setting the standard by doing, rather than just signing it off. You'd be the person the brands trust with how they look, feel and show up, across packaging, point-of-sale, social, digital, websites and D2C ecommerce, in multiple European markets. The real craft is holding all of it to a high bar without sanding off what makes each brand its own unique entity. Set the creative direction and standards across the full brand portfolio Stay properly hands-on, designing across packaging, POS, social, digital and D2C Partner with marketing and ecommerce to turn commercial goals into work that ships Manage multiple brands, briefs and deadlines across different European markets Review and approve creative, holding quality and consistency across every channel Travel occasionally within Europe to be with the team and the work You're at home across brand, packaging, print, social and digital You like range and pace over perfecting a single brand You're happy being in the Gateshead office three days a week Full compensation details available on request Competitive salary (We're currently running a market benchmark in tandem with the search) Diversity & Inclusion We are committed to building inclusive teams where people feel respected, supported, and able to do their best work. We welcome applications from people of all backgrounds and lived experiences, regardless of age, disability, gender identity or expression, marital status, race, religion or belief, sexual orientation, neurodiversity, or socio-economic background. We’re happy to make reasonable accommodations to ensure a fair and accessible experience for everyone.