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- Tasks: Lead marketing strategies and engage with healthcare professionals to boost brand presence.
- Company: Join a leading beauty brand focused on innovation and growth.
- Benefits: Competitive salary, career development opportunities, and a dynamic work environment.
- Other info: Collaborative culture with opportunities for creativity and leadership.
- Why this job: Make a real impact in the beauty industry while driving brand success.
- Qualifications: 5+ years in marketing, preferably in cosmetics or beauty sectors.
The predicted salary is between 60000 - 80000 £ per year.
Responsibilities
- Develop marketing strategy and plans and implement it effectively in market to achieve the business goals and objectives.
- Develop the annual marketing calendar aligned with business stakeholders.
- Ensure deep understanding of market, competitors, and stakeholders (HCPs and patients) through regular customer visits, trade publications, and desktop research.
- Closely collaborate with the Sales team to understand insights and needs of HCPs and translate them into a marketing strategy/plan.
- Understand patients' insights and needs for demand generation of Galderma products.
- Plan and execute market research where appropriate.
- Own KPIs and the business cycle of marketing activities.
- Drive strong engagement with HCPs through education programs to increase our presence and consumption.
- Develop customer education plans, such as training and webinars, by closely working with the medical education team.
- Ensure close engagement with KOLs.
- Explore the opportunity to leverage academic congress.
- Learn and reflect best practice from other countries.
- Develop communication plan and promotional materials for both HCPs and patients to deliver our brand message.
- Develop and manage education/promotion materials for both HCPs and patients, and effectively implement them in the field.
- Maximise the use of digital for efficient promotions and communication.
- Collaborate with external agencies/suppliers to deliver marketing activities effectively, such as webinars, campaign materials, etc.
- Identify the key message to strengthen the brand/product differentiation.
- Plan and execute PR activities working closely with a PR agency in collaboration with media and relevant influencers.
- Own the execution and control of logo and visuals.
- Responsible for management and tracking of sales data and marketing budget.
- Lead the identification of future growth opportunities, including new product launch preparation.
Qualifications
- Bachelor's degree in Marketing/Business.
- Recognised Industry Post-Graduate Diplomas/MBA (Desirable).
- 5+ years' experience in marketing roles.
- Experience in premium cosmetics, OTC, or other beauty related business (desirable).
- A demonstrable record of success delivering key commercial KPIs.
- Has led the marketing strategy development for both long/short term, with a strong track record of business growth despite challenges.
- Experience and knowledge of up-to-date integrated marketing and communication in a global company scope.
- Strong track record of marketing/communication execution implementation such as ads/promo material development, event planning, etc.
- Understands key business functions i.e., Commercial, Finance, Technical, Supply Chain.
- Ability to develop strong KOL relationships and communication skills to work with HCPs.
- Aesthetics customer/market knowledge (desired), good interpersonal and communication skills, and ability to work effectively with both internal and external partners, building strong trust.
- Ability to develop strong relationships and work with senior stakeholders.
- Results-driven and a self-starter with a great ability to work independently as well as in teams.
- Business acumen and understanding of business context to create appropriate marketing communication.
- Strong strategic thinking skill and leadership to execute plans with excellence.
- Capable of working independently while balancing a desire to succeed as part of a high-performance team.
- Open-minded and innovative with a high level of energy and motivation.
- Ability to stay flexible and willing to challenge the status quo.
- Reliable and responsible project leader with strong problem-solving ability.
Senior Brand Manager Alastin in London employer: Galderma
Contact Detail:
Galderma Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager Alastin in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts, attend events, and engage with professionals on LinkedIn. The more connections we make, the better our chances of landing that Senior Brand Manager role.
✨Tip Number 2
Show off your expertise! Prepare a portfolio showcasing your past marketing strategies and successful campaigns. This will help us demonstrate our skills and experience during interviews.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine our answers and boost our confidence. We want to be ready to impress when discussing our vision for the brand.
✨Tip Number 4
Apply through our website! It’s the best way to ensure our application gets noticed. Plus, we can tailor our approach based on the specific needs outlined in the job description.
We think you need these skills to ace Senior Brand Manager Alastin in London
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you really understand the role and what we’re looking for. Dive into the job description and highlight key responsibilities and qualifications that resonate with your experience.
Tailor Your Application: Don’t just send a generic CV and cover letter! We want to see how your skills and experiences align with our needs. Use specific examples from your past roles that demonstrate your ability to develop marketing strategies and engage with stakeholders.
Show Your Passion: Let your enthusiasm for the brand and the industry shine through in your application. Share why you’re excited about the opportunity to work with us and how you can contribute to our goals in the beauty sector.
Keep It Professional Yet Personal: While we love a friendly tone, remember to keep it professional. Make sure your application is well-structured, free of typos, and reflects your personality. And don’t forget to apply through our website for the best chance!
How to prepare for a job interview at Galderma
✨Know Your Market Inside Out
Before the interview, dive deep into understanding the market landscape, competitors, and the specific needs of healthcare professionals (HCPs) and patients. This knowledge will not only impress your interviewers but also help you articulate how you can develop effective marketing strategies tailored to their needs.
✨Showcase Your Strategic Thinking
Be prepared to discuss your past experiences in developing marketing strategies that have led to business growth. Use specific examples to demonstrate your ability to align marketing plans with business goals and how you've successfully navigated challenges in previous roles.
✨Engage with Real Examples
Bring along examples of marketing materials or campaigns you've worked on, especially those that involved collaboration with sales teams or external agencies. This will give you a chance to showcase your hands-on experience and how you’ve driven engagement through education programs or digital promotions.
✨Build Relationships with Key Stakeholders
Highlight your experience in building relationships with KOLs and other stakeholders. Discuss how you’ve effectively communicated brand messages and engaged with HCPs. This will show your potential employer that you understand the importance of collaboration in achieving marketing success.