At a Glance
- Tasks: Lead global digital marketing strategies and create impactful user journeys.
- Company: Join Galderma, a leader in dermatology with a focus on innovation.
- Benefits: Competitive salary, personal growth opportunities, and a diverse work environment.
- Other info: Collaborative culture that values diversity and empowers employees.
- Why this job: Make a real difference in the dermatology field while working with cutting-edge digital tools.
- Qualifications: 5+ years in digital marketing, experience in pharma, and strong project management skills.
The predicted salary is between 60000 - 80000 £ per year.
Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals.
We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.
This role will report to the Global Digital Marketing & Platforms Experience Director and will work hand in hand with the regions and markets to run and deliver digital marketing capabilities (websites and applications, content playbook, digital engagement strategies, user journeys, dashboarding, roll-out project management).
The Global Digital Marketing Manager is responsible for:
- Follow and track latest industry and digital trends and reflect these within the company’s digital ecosystem
- Understand customer needs as well as market and business needs, and translate them into a comprehensive strategy
- Translate strategy into detailed user journeys and leverage these journeys to create digital assets and playbooks
- Supervise and oversee work provided by digital agencies in collaboration with global teams, agencies, and markets
- Distribute and roll-out platforms, playbooks and digital assets to markets and support with execution
- Partner with IT to develop cutting-edge platforms and websites for web applications and services that address business and customer needs
- Define KPI frameworks to continuously measure effectiveness and improve performance, and use them to create dashboards for monitoring progress or take decisions
Job Responsibilities:
- Leverage market research and run user interviews to capture and formalize primary customer needs and expectations
- Work with Director of Customer Engagement and digital agencies to define the strategy and evolution plan of our digital platforms
- Produce detailed user journeys across and for each of our digital platforms aligned with the defined strategy
- In collaboration with our leading markets, work with the digital agency to produce all required digital assets and playbooks to be shared globally
- Support markets in adapting and rolling out all centrally produced and relevant platforms and playbooks
- Run regular and standardized localization meetings with relevant market teams to ensure effective and efficient project management practices
- Supervise the creation of relevant and action-oriented dashboards to provide regular reporting on KPIs to internal stakeholders and monitor the performance of rolled-out platforms and digital assets
- Translate performance insights into a prioritized roadmap and backlog to guide future platform enhancements and content development
- Be an active member and coordinator of a cross-functional team, including members from Customer Education, Brands, IT and agencies
Job Requirements:
- University Degree in Business Management, General Management or comparable
- Previous experience in a multinational company in a global role managing branded and unbranded websites, social media channels and related analytics
- Experience working and coordinating with multiple markets and internal stakeholders in parallel
- Must be familiar with digital and agile project management practices, e.g. Kanban, Scrum, etc.
- Localization process, ability to understand and interact with IT and technical teams
- Ability to articulate specific business goals and requirements
- Demonstrable experience at building and delivering digital marketing strategy and related campaign material
- Experience with Veeva Vault PromoMats and running a full compliance review workflow
- Strong understanding of CRM principles (Salesforce preferred)
- 5+ years’ experience in a similar role in the pharma industry
- English fluency is a must, ideally native speaker
Global Digital Marketing Manager in London employer: Galderma Pharma S.A
At Galderma, we pride ourselves on being an exceptional employer, offering a vibrant work culture in the heart of London that fosters innovation and collaboration. Our commitment to employee growth is evident through our focus on personal development and the opportunity to make a meaningful impact in the dermatology field. With a diverse team and a passion for advancing skin health, we empower our employees to embrace challenges and thrive in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Global Digital Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Galderma Pharma S.A and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Galderma Pharma S.A are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Galderma Pharma S.A on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Galderma Pharma S.A. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Global Digital Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Galderma Pharma S.A. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Galderma Pharma S.A:Show us that you’ve done your homework! In your application, briefly mention what you admire about Galderma Pharma S.A’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Galderma Pharma S.A
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Galderma Pharma S.A will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Galderma Pharma S.A, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
