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For Companies At a Glance
- Tasks: Drive growth by connecting with potential clients and managing sales pipelines.
- Company: Gaina delivers innovative software solutions for the Drinks Wholesale and FMCG sectors.
- Benefits: Enjoy flexible hybrid working, 35 days holiday, private healthcare, and a vibrant office environment.
- Other info: Opportunity to grow within a global company while making meaningful contributions locally.
- Why this job: Join a passionate team focused on innovation and making a real impact in the industry.
- Qualifications: 3+ years in Business Development or Sales, excellent communication skills, and a proactive mindset.
The predicted salary is between 36000 - 60000 £ per year.
If you’re a motivated professional with the hunger to drive growth and make an impact in a successful vertical software business, we want to hear from you. We are pleased to announce the opportunity to join the Gaina team as Business Development Manager.
About Us
Gaina specialises in delivering advanced software solutions tailored for the Drinks Wholesale and FMCG sectors in the UK and Ireland. Following recent expansion, we now also cater to large-scale retailers in North America through our ‘4R’ demand planning and inventory optimisation solutions. Our team is passionate about solving real operational challenges using smart technology.
Over the years, we have established ourselves as trusted partners for leading brands by providing software and services alongside an in-depth understanding of market complexities and opportunities. Our mission is to enhance operational efficiency and profitability for all our clients.
Why join Gaina?
We’re a high-growth vertical software company with proven market traction. You’ll work directly with the Managing Director to build our growth engine from the ground up – this is a genuine opportunity to make your mark and accelerate your career in a fast-moving environment.
You’ll enjoy excellent benefits including:
- Competitive base salary plus a market-leading discretionary bonus
- 35 days holiday, plus your birthday off, with flexible public holidays
- Private healthcare, pension scheme, life assurance
- Brand new, state-of-the-art offices at Custom House Square, Belfast
- Hybrid working model (2 days in office) to support flexibility and wellbeing
- Comprehensive onboarding with direct access to MD and leadership team
- Access to training resources and career development opportunities
The Role
As our Business Development Manager, you’ll own top-of-funnel lead generation through both outbound prospecting (60-70% of your time) and inbound optimisation (30-40%). You’ll work directly with the Managing Director who sets strategy – you execute and drive results.
This is an execution-focused role. You’ll receive strategic direction and target ICPs, then independently build campaigns, make the calls, send the emails, and book the meetings. You’ll also optimise our inbound systems (website, email nurtures, LinkedIn content) to improve conversion. Your Primary KPI will be qualified sales opportunities per month.
What You’ll Do
Outbound Execution (60-70%):
- Build targeted prospect lists aligned to our Ideal Customer Profile (ICP)
- Execute multi-touch outbound campaigns (calls, emails, LinkedIn)
- Qualify inbound and outbound leads using BANT framework
- Book qualified meetings for senior sales team
- Manage your pipeline in Salesforce from first touch to handoff
Inbound Optimisation (30-40%):
- Optimise website for lead conversion (CTAs, forms, messaging)
- Build and maintain email nurture sequences
- Create and post regular LinkedIn content (company + personal)
- Run simple campaigns (webinars, events, etc.)
- Ensure leads are captured and followed up properly
Reporting & Iteration:
- Track all activity and results in CRM
- Weekly reporting on key metrics (calls, meetings, conversion rates)
- Test and iterate on messaging, targeting, and channels
Who You Are
Essential:
- 3-5 years in Sales Development / Business Development, inside sales, or growth roles (B2B preferred)
- Proven track record of hitting/exceeding outbound targets
- Comfortable on the phone – not afraid of rejection or high activity
- Working knowledge of sales tools (CRM, Sales Navigator, email automation)
- Can take strategic direction and independently execute
- Self-starter mentality – takes initiative on the ‘how’ when given the ‘what’
- Strong written and verbal communication
- Organised, metrics-driven, competitive mindset
- Right to work in UK
Bonus Points:
- B2B SaaS or vertical software experience
- Experience building inbound systems (email nurture, website optimisation, content)
- Familiarity with drinks wholesale, FMCG, or retail sectors
Reporting
You’ll report directly to the Managing Director. This is a hands-on partnership – you’ll have weekly check-ins for strategic direction, while owning day-to-day execution independently.
How do I apply?
If you’re a proven executor who’s hungry to build pipeline and grow your career in a high-growth software business, we want to hear from you. Please submit your CV via the online application process.
Gaina reserves the right to enhance the criteria as necessary to facilitate the shortlisting process
We are an Equal Opportunities Employer
Business Development Manager employer: Gaina Software
Contact Detail:
Gaina Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Familiarise yourself with Gaina's software solutions and the specific challenges faced by the Drinks Wholesale and FMCG sectors. This knowledge will help you engage in meaningful conversations with potential clients and demonstrate your understanding of their needs.
✨Tip Number 2
Utilise LinkedIn Sales Navigator effectively to identify and connect with key decision-makers in your target markets. Building a strong network on LinkedIn can significantly enhance your outreach efforts and increase your chances of generating quality leads.
✨Tip Number 3
Practice your pitch using the Challenger Sales methodology. Being able to articulate complex value propositions clearly and confidently will set you apart from other candidates and show that you can lead with insight.
✨Tip Number 4
Stay organised and proactive in managing your sales pipeline. Use CRM tools like Salesforce to track your activities and ensure you're following up on leads promptly, demonstrating your commitment to driving results.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in business development, particularly in B2B SaaS or vertical software. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for driving growth and your understanding of Gaina's market. Mention specific examples of how you've successfully built pipelines and engaged with senior decision-makers.
Showcase Relevant Skills: Emphasise your knowledge of sales methodologies like BANT or Challenger. Provide examples of how you've applied these frameworks in previous roles to qualify leads and drive sales.
Highlight Your Curiosity and Resilience: In your application, convey your natural curiosity and resilience. Share instances where you've overcome challenges in business development and how you continuously seek to learn and improve.
How to prepare for a job interview at Gaina Software
✨Research Gaina and Its Market
Before the interview, take some time to understand Gaina's products, services, and target markets. Familiarise yourself with their software solutions for the Drinks Wholesale and FMCG sectors, as well as their expansion into North America. This knowledge will help you demonstrate your genuine interest in the company and its mission.
✨Prepare Your Success Stories
Think of specific examples from your past experiences that showcase your skills in business development, sales, and lead qualification. Use the STAR method (Situation, Task, Action, Result) to structure your responses, highlighting how you've successfully driven growth and built relationships with clients.
✨Demonstrate Your Understanding of Sales Methodologies
Since the role requires knowledge of modern sales methodologies like BANT or Challenger, be prepared to discuss how you've applied these frameworks in your previous roles. Share examples of how you've qualified leads and developed opportunities using these methods.
✨Show Enthusiasm and Curiosity
During the interview, express your enthusiasm for the role and the company. Ask insightful questions about Gaina's future plans, challenges in the market, and how the Business Development Manager can contribute to the company's success. This will show that you're not only interested in the position but also eager to learn and grow within the organisation.