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For Companies At a Glance
- Tasks: Drive growth by generating leads and optimising inbound systems in a dynamic software environment.
- Company: Join Gaina, a high-growth software company revolutionising the Drinks Wholesale and FMCG sectors.
- Benefits: Enjoy competitive salary, 35 days holiday, private healthcare, and hybrid working model.
- Other info: Access to training resources and excellent career development opportunities.
- Why this job: Make a real impact by building our growth engine alongside the Managing Director.
- Qualifications: 3-5 years in sales development with a proven track record in B2B.
The predicted salary is between 40000 - 50000 £ per year.
If you’re a motivated professional with the hunger to drive growth and make an impact in a successful vertical software business, we want to hear from you.
About Us
Gaina specialises in delivering advanced software solutions tailored for the Drinks Wholesale and FMCG sectors in the UK and Ireland. Following recent expansion, we now also cater to large-scale retailers in North America through our '4R' demand planning and inventory optimisation solutions. Our team is passionate about solving real operational challenges using smart technology. Over the years, we have established ourselves as trusted partners for leading brands by providing software and services alongside an in-depth understanding of market complexities and opportunities. Our mission is to enhance operational efficiency and profitability for all our clients.
Why join Gaina?
- We're a high-growth vertical software company with proven market traction.
- You'll work directly with the Managing Director to build our growth engine from the ground up - this is a genuine opportunity to make your mark and accelerate your career in a fast-moving environment.
- You’ll enjoy excellent benefits including:
- Competitive base salary plus a market-leading discretionary bonus
- 35 days holiday, plus your birthday off, with flexible public holidays
- Private healthcare, pension scheme, life assurance
- Brand new, state-of-the-art offices at Custom House Square, Belfast
- Hybrid working model (2 days in office) to support flexibility and wellbeing
- Comprehensive onboarding with direct access to MD and leadership team
- Access to training resources and career development opportunities
The Role
As our Business Development Manager, you'll own top-of-funnel lead generation through both outbound prospecting (60-70% of your time) and inbound optimisation (30-40%). You'll work directly with the Managing Director who sets strategy - you execute and drive results. This is an execution-focused role. You'll receive strategic direction and target ICPs, then independently build campaigns, make the calls, send the emails, and book the meetings. You'll also optimise our inbound systems (website, email nurtures, LinkedIn content) to improve conversion. Your Primary KPI will be qualified sales opportunities per month.
What You'll Do
- Outbound Execution (60-70%):
- Build targeted prospect lists aligned to our Ideal Customer Profile (ICP)
- Execute multi-touch outbound campaigns (calls, emails, LinkedIn)
- Qualify inbound and outbound leads using BANT framework
- Book qualified meetings for senior sales team
- Manage your pipeline in Salesforce from first touch to handoff
- Optimise website for lead conversion (CTAs, forms, messaging)
- Build and maintain email nurture sequences
- Create and post regular LinkedIn content (company + personal)
- Run simple campaigns (webinars, events, etc.)
- Ensure leads are captured and followed up properly
- Track all activity and results in CRM
- Weekly reporting on key metrics (calls, meetings, conversion rates)
- Test and iterate on messaging, targeting, and channels
Who You Are
- Essential:
- 3-5 years in Sales Development / Business Development, inside sales, or growth roles (B2B preferred)
- Proven track record of hitting/exceeding outbound targets
- Comfortable on the phone - not afraid of rejection or high activity
- Working knowledge of sales tools (CRM, Sales Navigator, email automation)
- Can take strategic direction and independently execute
- Self-starter mentality - takes initiative on the 'how' when given the 'what'
- Strong written and verbal communication
- Organised, metrics-driven, competitive mindset
- Right to work in UK
- B2B SaaS or vertical software experience
- Experience building inbound systems (email nurture, website optimisation, content)
- Familiarity with drinks wholesale, FMCG, or retail sectors
Reporting
You'll report directly to the Managing Director. This is a hands-on partnership - you'll have weekly check-ins for strategic direction, while owning day-to-day execution independently.
How do I apply?
If you're a proven executor who's hungry to build pipeline and grow your career in a high-growth software business, we want to hear from you. Please submit your CV via the online application process. Gaina reserves the right to enhance the criteria as necessary to facilitate the shortlisting process. We are an Equal Opportunities Employer.
Business Development Manager employer: Gaina Software
Contact Detail:
Gaina Software Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager
✨Tip Number 1
Get to know the company inside out! Research Gaina's products and their impact on the Drinks Wholesale and FMCG sectors. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn, join relevant groups, and engage in discussions. This can give you insider insights and might even lead to referrals, which can be a game-changer in landing that interview.
✨Tip Number 3
Prepare for the call! Practice your pitch and be ready to discuss how your experience aligns with the role of Business Development Manager. Highlight your outbound success and how you can drive growth for Gaina.
✨Tip Number 4
Follow up after your application! A quick message expressing your enthusiasm for the role can keep you top of mind. Plus, it shows initiative, which is exactly what Gaina is looking for in a self-starter like you.
We think you need these skills to ace Business Development Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Business Development Manager. Highlight your experience in sales development and any relevant achievements that showcase your ability to drive growth.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about the drinks wholesale and FMCG sectors. Share specific examples of how you've successfully executed outbound campaigns or optimised inbound systems in the past.
Showcase Your Metrics: We love numbers! Include key metrics from your previous roles that demonstrate your success in hitting targets. This could be anything from qualified leads generated to conversion rates achieved.
Apply Through Our Website: Don’t forget to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity with Gaina!
How to prepare for a job interview at Gaina Software
✨Know Your Numbers
As a Business Development Manager, you'll need to demonstrate your ability to hit targets. Brush up on your past sales metrics and be ready to discuss how you achieved them. This shows you're results-driven and understand the importance of KPIs.
✨Understand the Market
Familiarise yourself with the drinks wholesale and FMCG sectors, especially in the UK and Ireland. Research Gaina's competitors and their offerings. Showing that you understand the market complexities will impress the interviewers and highlight your commitment.
✨Prepare for Role-Specific Scenarios
Think about how you would approach outbound prospecting and inbound optimisation. Prepare examples of campaigns you've executed or how you've qualified leads using frameworks like BANT. This will showcase your hands-on experience and strategic thinking.
✨Show Your Self-Starter Attitude
Gaina is looking for someone who can take initiative. Be ready to share instances where you've independently driven projects or improved processes. Highlighting your self-starter mentality will resonate well with the Managing Director and show you're a perfect fit for the role.