At a Glance
- Tasks: Drive growth through lead generation and optimise inbound systems for a thriving software company.
- Company: Join Gaina, a high-growth software firm revolutionising the Drinks Wholesale and FMCG sectors.
- Benefits: Competitive salary, 35 days holiday, private healthcare, and hybrid working model.
- Other info: Dynamic role with excellent career development opportunities and a supportive team culture.
- Why this job: Make your mark by working directly with the Managing Director in a fast-paced environment.
- Qualifications: 3-5 years in sales development with a proven track record of exceeding targets.
The predicted salary is between 40000 - 50000 £ per year.
If you’re a motivated professional with the hunger to drive growth and make an impact in a successful vertical software business, we want to hear from you. We are pleased to announce the opportunity to join the Gaina team as Business Development Manager.
About Us
Gaina specialises in delivering advanced software solutions tailored for the Drinks Wholesale and FMCG sectors in the UK and Ireland. Following recent expansion, we now also cater to large-scale retailers in North America through our '4R' demand planning and inventory optimisation solutions. Our team is passionate about solving real operational challenges using smart technology.
Over the years, we have established ourselves as trusted partners for leading brands by providing software and services alongside an in-depth understanding of market complexities and opportunities. Our mission is to enhance operational efficiency and profitability for all our clients.
Why join Gaina?
We're a high-growth vertical software company with proven market traction. You'll work directly with the Managing Director to build our growth engine from the ground up - this is a genuine opportunity to make your mark and accelerate your career in a fast-moving environment.
You’ll enjoy excellent benefits including:
- Competitive base salary plus a market-leading discretionary bonus
- 35 days holiday, plus your birthday off, with flexible public holidays
- Private healthcare, pension scheme, life assurance
- Brand new, state-of-the-art offices at Custom House Square, Belfast
- Hybrid working model (2 days in office) to support flexibility and wellbeing
- Comprehensive onboarding with direct access to MD and leadership team
- Access to training resources and career development opportunities
Job Description:
The Role
As our Business Development Manager, you'll own top-of-funnel lead generation through both outbound prospecting (60-70% of your time) and inbound optimisation (30-40%). You'll work directly with the Managing Director who sets strategy - you execute and drive results. This is an execution-focused role. You'll receive strategic direction and target ICPs, then independently build campaigns, make the calls, send the emails, and book the meetings. You'll also optimise our inbound systems (website, email nurtures, LinkedIn content) to improve conversion. Your Primary KPI will be qualified sales opportunities per month.
What You'll Do
Outbound Execution (60-70%):
- Build targeted prospect lists aligned to our Ideal Customer Profile (ICP)
- Execute multi-touch outbound campaigns (calls, emails, LinkedIn)
- Qualify inbound and outbound leads using BANT framework
- Book qualified meetings for senior sales team
- Manage your pipeline in Salesforce from first touch to handoff
Inbound Optimisation (30-40%):
- Optimise website for lead conversion (CTAs, forms, messaging)
- Build and maintain email nurture sequences
- Create and post regular LinkedIn content (company + personal)
- Run simple campaigns (webinars, events, etc.)
- Ensure leads are captured and followed up properly
Reporting & Iteration:
- Track all activity and results in CRM
- Weekly reporting on key metrics (calls, meetings, conversion rates)
- Test and iterate on messaging, targeting, and channels
Who You Are
Essential:
- 3-5 years in Sales Development / Business Development, inside sales, or growth roles (B2B preferred)
- Proven track record of hitting/exceeding outbound targets
- Comfortable on the phone - not afraid of rejection or high activity
- Working knowledge of sales tools (CRM, Sales Navigator, email automation)
- Can take strategic direction and independently execute
- Self-starter mentality - takes initiative on the 'how' when given the 'what'
- Strong written and verbal communication
- Organised, metrics-driven, competitive mindset
- Right to work in UK
Bonus Points:
- B2B SaaS or vertical software experience
- Experience building inbound systems (email nurture, website optimisation, content)
- Familiarity with drinks wholesale, FMCG, or retail sectors
Reporting
You'll report directly to the Managing Director. This is a hands-on partnership - you'll have weekly check-ins for strategic direction, while owning day-to-day execution independently.
How do I apply?
If you're a proven executor who's hungry to build pipeline and grow your career in a high-growth software business, we want to hear from you. Please submit your CV via the online application process.
Gaina reserves the right to enhance the criteria as necessary to facilitate the shortlisting process. We are an Equal Opportunities Employer.
Business Development Manager in Belfast employer: Gaina Limited
Gaina is an exceptional employer, offering a dynamic work environment where you can truly make an impact as a Business Development Manager. With a competitive salary, generous benefits including 35 days of holiday and private healthcare, and a commitment to employee growth through comprehensive training and direct access to leadership, you'll thrive in our state-of-the-art offices in Belfast. Join us to be part of a passionate team dedicated to solving real operational challenges in the Drinks Wholesale and FMCG sectors, while enjoying a flexible hybrid working model that supports your wellbeing.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager in Belfast
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Business Development Manager at Gaina Limited, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Gaina Limited. Tailor your message to explain why you’re drawn to them and how you can contribute as a Business Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Business Development Manager in Belfast
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Gaina Limited:When writing your cover letter, make sure to tailor your message specifically for Gaina Limited. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Gaina Limited
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Gaina Limited that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Gaina Limited that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Gaina Limited’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
