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- Tasks: Lead digital marketing strategies and optimise campaigns for global growth.
- Company: Join Gain, a fast-growing Private Markets Super App transforming investment processes.
- Benefits: Competitive salary, bonuses, flexible working, and extensive learning opportunities.
- Other info: Dynamic international culture with excellent career progression and fun team events.
- Why this job: Be part of an innovative team making a real impact in the finance sector.
- Qualifications: 5+ years in digital marketing with proven success in B2B SaaS environments.
The predicted salary is between 60000 - 80000 £ per year.
Gain is the Private Markets Super App, a connected global platform transforming how leading investors, advisors, and corporates source, evaluate, and execute deals. By combining investment-grade intelligence, AI-powered workflows, and proprietary data in one unified platform, Gain enables top deal teams to move faster, reduce risk, and build conviction with confidence.
We’re looking for a Senior Digital Marketer to build and scale Gain’s digital acquisition engine across key global markets. This is a strategic, hands-on role focused on paid digital channels, funnel performance, and growth optimisation. You’ll own the end-to-end performance of our digital marketing, driving high-quality pipeline and revenue through structured campaigns, continuous experimentation, and data-led decision making.
What will you do
- Own the strategy and execution of paid acquisition channels including LinkedIn Ads, Google Ads (Search & Display), and other relevant platforms.
- Plan and execute quarterly paid media strategies aligned to business and regional sales goals, incorporating performance insights, industry best practices, and structured testing frameworks.
- Develop and execute full-funnel digital strategies aligned to key ICP segments (Private Equity, M&A Advisors, Consultants) across TOF, MOF and BOF stages.
- Establish and run a structured experimentation framework across creative, content, audience targeting, channel mix, landing pages and conversion flows to identify high-performing patterns and scale what works quickly, adjusting budget allocation where necessary.
- Develop retargeting and nurture strategies based on engagement depth and intent signals.
- Ensure MAL, MQL, and SQL targets are achieved within budgeted CAC targets.
- Test and evaluate new channels, formats, and growth opportunities.
- Ensure all inbound leads (paid, chatbot, etc.) are accurately captured, integrated into the CMS, tagged and routed to the appropriate GTM teams.
- Collaborate with marketing and sales to ensure all sales-ready leads are followed up within the allocated timeframes and all HS fields are updated in line with our lead funnel playbook.
- Own and optimise chatbot performance (e.g. Leadoo) to improve conversion and lead qualification.
- Build and own monthly performance reporting, ensuring clear measurement of marketing impact across channel performance, funnel volumes and conversion rates, pipeline contribution and closed-won deal influence with clear recommendations and next steps.
- Conduct closed-won deal analysis, analysing full customer journeys from first touch through to closed won, leveraging multi-touch attribution models.
- Own and maintain GA4 tracking, ensuring accurate measurement of user behaviour and campaign performance.
- Ensure seamless integration and tracking between paid channels and CRM systems, maintaining clean attribution and data hygiene.
- Leverage AI tools and vibe coding to scale campaign execution and optimisation, monthly reporting and creative production.
Who are you
- 5+ years’ experience in performance or digital marketing, ideally working for a high-growth B2B SaaS, data or fintech company.
- Proven track record of scaling paid channels in LinkedIn and Google to drive pipeline and revenue.
- Experience managing and optimising significant digital marketing budgets.
- Strong experience with full-funnel paid digital campaign strategy and execution, lead funnel metrics and conversion optimisation, attribution modelling and closed-won analysis.
- Highly analytical, with the ability to translate data into clear commercial insights and actions.
- Highly organised with strong project management skills and attention to detail.
- Comfortable operating across both strategic planning and hands-on execution.
- Strong hands-on experience within HubSpot.
- Proactive, ownership mindset with strong follow-through.
- Fluent in English (written and verbal).
What do we offer
- Competitive base salary and annual bonus linked to your performance / OKRs.
- Attractive benefits including private medical insurance, health & wellbeing and remote working allowance, learning & coaching benefits, etc.
- Flexible hybrid working model with ca. 2 days per week in our London/Amsterdam office.
- Healthy work-life balance allowing for planability and personal commitments.
- Chance to grow with the company gaining increasing responsibilities, supported by lots of coaching and a feedback-driven approach.
- Tremendous learning and career progression opportunities.
- International environment with hubs in New York, London, Amsterdam, Frankfurt, Warsaw, and Bangalore.
- Culture of trust, ownership and standard of excellence and a fun working atmosphere with regular outings and events.
- Post product-market fit and aspiring unicorn status - this is an excellent time to join & grow with us!
Does this sound like a perfect match? We are proud of our wonderful product and believe it has lots of potential. We are growing fast and having fun while building our platform and company. Does this sound like a team you would like to become a part of? Reach out - we are excited to get to know you and show you what we do!
Senior Digital Marketer employer: Gain
Contact Detail:
Gain Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketer
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Gain or similar companies. A friendly chat can open doors and give you insider info on the hiring process.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in digital marketing. Bring these along to interviews to demonstrate how you can drive results for Gain.
✨Tip Number 3
Be ready to discuss data! Since this role is all about performance and analytics, brush up on your knowledge of metrics and attribution models. Be prepared to share how you've used data to optimise campaigns in the past.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Gain team!
We think you need these skills to ace Senior Digital Marketer
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing shine through! We want to see how excited you are about the role and how you can contribute to our growth at Gain.
Tailor Your Experience: Make sure to highlight your relevant experience in performance marketing, especially with platforms like LinkedIn and Google. We’re looking for specific examples of how you've driven pipeline and revenue in your previous roles.
Be Data-Driven: Since we love data-led decision making, include metrics and results from your past campaigns. Show us how you've used analytics to optimise performance and achieve targets – numbers speak louder than words!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep it professional. Share a bit about yourself and why you want to join Gain, but also ensure your application is polished and free of errors. Don’t forget to apply through our website!
How to prepare for a job interview at Gain
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of digital marketing strategies, especially around paid channels like LinkedIn and Google Ads. Be ready to discuss specific campaigns you've executed, the results they achieved, and how you optimised them for better performance.
✨Showcase Your Analytical Skills
Prepare to demonstrate your ability to analyse data and translate it into actionable insights. Bring examples of how you've used analytics to drive decisions in past roles, particularly in relation to funnel performance and conversion optimisation.
✨Be Ready to Discuss Experimentation
Gain values a structured experimentation framework, so come prepared with examples of how you've tested different strategies in your previous roles. Talk about what worked, what didn’t, and how you adapted your approach based on those learnings.
✨Understand the Company and Its Market
Do your homework on Gain and its position in the private markets space. Familiarise yourself with their product offerings and think about how your skills can contribute to their growth. This will show your genuine interest and help you stand out as a candidate.