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- Tasks: Manage creative campaigns and optimise performance for multiple clients using data-driven strategies.
- Company: GAIN, a creative-led company blending data, tech, and creativity.
- Benefits: Private medical insurance, life assurance, income protection, and discounts on various services.
- Why this job: Join a dynamic team pushing creative boundaries and making real impact in marketing.
- Qualifications: 2+ years in campaign management with strong analytical and creative skills.
- Other info: Hybrid role with opportunities for growth and collaboration in a supportive environment.
The predicted salary is between 36000 - 60000 £ per year.
This is a hybrid role combining paid media campaign management with creative strategy to deliver best-in-class performance marketing for our clients. You will manage between 3-6 clients (depending on account size), ensuring campaigns are strategically managed, data-driven, and powered by performance-optimized creative.
You will work closely with the Performance Director and Creative Strategy team to oversee campaign execution (daily management, optimisations, analysis) and creative direction (briefing, asset testing, performance insight feedback).
Our ideal candidate is equal parts data-driven campaign manager and creative thinker—comfortable diving into spreadsheets one moment and creative brainstorming the next. As you grow into the role, you will be given more responsibility in client strategy and communication.
Responsibilities- Performance Campaign Management
- Daily budget tracking and campaign management across Meta (Facebook/Instagram), Google, and potentially TikTok/YouTube
- Ongoing optimisation to hit KPIs and drive scalable results
- Weekly reporting and ad hoc deep-dive analysis
- A/B testing across targeting, bidding, and creatives
- Sharing insights with clients and internal teams
- Analyze campaign creative performance to identify winning formats, trends, and areas for improvement
- Conduct research to support creative ideation and ensure concepts are culturally relevant and performance-aligned
- Translate insights into actionable briefs for UGC creators, designers, and editors
- Maintain a creative feedback loop to continuously refine and iterate on assets
- Adapt creative for different platforms and placements
- Maintain clear, professional, and proactive communication with clients—we act as an extension of their team
- Work alongside Performance Directors and Client Leads to align creative strategies with wider media strategies
- Collaborate closely with internal creative and paid media teams, offering feedback and contributing to shared learnings
- Support knowledge sharing and internal best-practice documentation
- Key Qualifications & Experience
- Fluent in English, written and spoken
- 2+ years' experience running direct response campaigns on Facebook and/or Google
- Strong knowledge of paid media creative performance metrics and ad formats (Meta, TikTok, YouTube)
- Proven ability to analyze campaign data and extract insights to drive optimisation and creative direction
- Advanced Excel/Google Sheets skills (formulas, pivots, graphs)
- Experience writing creative briefs and collaborating with designers, editors, or UGC creators
- Extremely high attention to detail
- Excellent communicator, team player, and highly self-motivated
- Ability to adapt quickly to last-minute changes and priorities
- Agency experience, ideally with 1+ year of client comms
- Google Data Studio and/or Google Analytics experience
- Familiarity with UGC workflows and creative production
- Creative QA/review experience
- Constant curiosity: we’re curious, critical, creative thinkers who get a kick out of finding new ways to look at the world. We constantly seek out data, insight, intelligence and inspiration that fuels our thinking.
- Pushing boundaries: we don’t wait for innovation; we share a relentless drive to engineer it. Merging data, technology and creativity to craft bold strategies that drive real impact.
- The power of our imagination: creativity guides everything we do. We’re not afraid to think big and push our clients out of their creative comfort zone.
- Making it happen: we create, we experiment, we go again. Giving each other the freedom to fail. Collectively pursuing ideas that have the power to change the world.
- Putting people first: We never lose sight of humanity, care, and impact. We do what’s right not what’s easy. For our people, our clients and the planet.
GAIN is a creative-led, insight-driven company that blends data, tech and creativity to create meaningful impact, with a workforce of 650 people worldwide. This role will sit within the Performance Business Unit. We help brands show up in the right place, at the right time, to the right people, with data-driven campaigns. Whether it’s paid media, SEO, link building or performance-driven creative, we build campaigns that actually perform - driving clicks, visibility, conversions, and real business growth.
Benefits (UK)- Private Medical Insurance
- BUPA Life Assurance
- Income protection
- Employee Assistance Programme
- Cycle to Work salary sacrifice scheme
- Tech & Wearables salary sacrifice scheme
- Octopus EV Scheme
- Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing
45-minute first interview with an on screen task with senior team member. One hour interview with two team members, including a take home task.
Disclaimer: We never request any form of payment or fees from candidates at any stage of the recruitment process. If you are contacted by anyone claiming to represent our company and asking for money or personal financial details, please report it immediately. All genuine communications will come from Home | GAIN. We are an equal opportunities employer and encourage applications from suitably qualified candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
GAIN Performance - Creative Strategist Campaign Manager in London employer: Gain
Contact Detail:
Gain Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GAIN Performance - Creative Strategist Campaign Manager in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially any campaigns you've managed or creative strategies you've developed. This will give you an edge when chatting with potential employers.
✨Tip Number 3
Practice makes perfect! Prepare for interviews by doing mock sessions with friends or using online resources. Focus on articulating your experience with data-driven campaigns and creative strategy.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in joining us at GAIN. Tailor your application to show how your skills align with our mission of merging creativity and data.
We think you need these skills to ace GAIN Performance - Creative Strategist Campaign Manager in London
Some tips for your application 🫡
Show Your Creative Side: When you're writing your application, don't just stick to the facts. We want to see your creative flair! Use engaging language and examples that showcase your unique approach to campaign management and creative strategy.
Be Data-Driven: Since this role is all about blending creativity with data, make sure to highlight your experience with analytics. Share specific examples of how you've used data to optimise campaigns and drive results in your previous roles.
Tailor Your Application: Take a moment to tailor your application to our job description. Mention the platforms you’ve worked on, like Meta or Google, and how your skills align with what we’re looking for. This shows us you’ve done your homework and are genuinely interested!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it gives you a chance to explore more about us and what we stand for!
How to prepare for a job interview at Gain
✨Know Your Campaigns
Before the interview, dive deep into your past campaign experiences. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show your data-driven mindset and creative thinking.
✨Master the Metrics
Brush up on key performance metrics relevant to paid media campaigns, especially for platforms like Meta and Google. Being able to speak confidently about how you track and optimise these metrics will impress the interviewers and demonstrate your expertise.
✨Showcase Your Creative Side
Prepare examples of creative briefs you've written or campaigns where you collaborated with designers and UGC creators. Highlight how you translated insights into actionable creative strategies, as this role requires a balance of creativity and analytical skills.
✨Communicate Like a Pro
Practice clear and professional communication. Since maintaining client relationships is key, be ready to discuss how you've effectively communicated with clients in the past. Show that you can be proactive and collaborative, aligning creative strategies with broader media goals.
