At a Glance
- Tasks: Drive creative direction for paid media clients and analyse performance data.
- Company: GAIN, a forward-thinking company focused on creative strategy.
- Benefits: Flexible hybrid work, equal opportunities, and a supportive team culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Join a dynamic team to shape impactful creative strategies and drive results.
- Qualifications: 2+ years in creative strategy, strong communication skills, and knowledge of ad platforms.
The predicted salary is between 35000 - 45000 £ per year.
This role is for a Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You’ll be responsible for identifying winning ad concepts, analysing creative performance data, and turning insights into actionable briefs and feedback. You’ll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimised for each platform and aligned with performance goals. We are looking for someone who is process driven, meticulous, and has a passion for driving great results. You must be a good team player, able to take direction and able to prioritise a busy workload.
Key Responsibilities
- Creative Strategy & Insight
- Analyze paid media performance to identify creative trends, winning ads, and areas for improvement
- Conduct research to support concept ideation and ensure cultural and brand relevance always with performance in mind
- Translate insights into clear, actionable briefs for design, UGC, and editing teams
- Maintain a feedback loop on asset performance to inform future iterations
- Creative Production Collaboration
- Collaborate with UGC creators, designers, and video editors to bring creative concepts to life
- Review and QA creative assets to ensure they are on-brand, error-free, and performance-optimised
- Adapt creative for different platforms and placements as needed
- Client & Team Communication
- Maintain professional, friendly, and transparent communication with clients—act as an extension of their team, focusing on honest, insight-led creative strategy
- Work alongside paid media teams to support the Client Lead in shaping creative strategies that align with overall client objectives
- Collaborate closely with the Creative Strategy team, Head of Creative, Creative Director, and designers with a positive, solutions-focused, and team-oriented mindset
- Approach collaboration with openness to feedback—contractors are treated as an integral part of the team and your feedback and input are valued and encouraged
Requirements
- 2+ years in creative strategy or performance marketing
- Strong working knowledge of Meta Ads Manager and paid media creative performance metrics
- Proven experience writing creative briefs and turning performance insights into clear next steps
- Familiarity with platform-specific ad formats and best practices (Meta, TikTok, YouTube)
- Excellent communication skills—able to clearly articulate ideas, direction, and feedback
- Experience working with or managing UGC creators and creative freelancers is a plus
Benefits
Our benefits vary by country but we strive to provide similar benefits across all regions. GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
GAIN Performance - Creative Strategist employer: Gain
GAIN is an exceptional employer that fosters a collaborative and innovative work culture, perfect for a Creative Strategist looking to make a meaningful impact in the paid media landscape. With a strong emphasis on employee growth, we offer opportunities to work alongside talented UGC creators and designers, ensuring your creative insights are valued and translated into high-performing campaigns. Our hybrid work model in the UK promotes flexibility while maintaining a supportive team environment, making GAIN a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land GAIN Performance - Creative Strategist
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, especially those who work at GAIN or similar companies. A friendly chat can open doors and give you insights that might just help you land that Creative Strategist role.
✨Tip Number 2
Show off your creative flair! When you get the chance to present your ideas, make sure they’re visually engaging and performance-focused. Use examples of past successes to back up your concepts—this will show you know your stuff!
✨Tip Number 3
Be proactive in your follow-ups. After interviews or networking events, drop a quick thank-you note or message. It keeps you fresh in their minds and shows you’re genuinely interested in the role and the company.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the GAIN team and ready to dive into the creative world with us.
We think you need these skills to ace GAIN Performance - Creative Strategist
Some tips for your application 🫡
Show Off Your Creative Flair:When you're crafting your application, let your creativity shine! Use engaging language and examples that showcase your experience in creative strategy. We want to see how you think outside the box and drive performance-focused ideas.
Tailor Your Application:Make sure to customise your application for the Creative Strategist role. Highlight your experience with paid media and how you've turned insights into actionable briefs. We love seeing candidates who understand our needs and can align their skills with our goals.
Be Clear and Concise:While we appreciate creativity, clarity is key! Ensure your application is easy to read and straight to the point. Use bullet points where necessary to break down your achievements and skills, making it easier for us to see why you're a great fit.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Gain
✨Know Your Creative Metrics
Before the interview, brush up on your knowledge of performance metrics related to paid media. Be ready to discuss how you've used data to inform creative strategies in the past. This shows you understand the importance of analytics in driving successful campaigns.
✨Showcase Your Collaboration Skills
Prepare examples of how you've worked with UGC creators, designers, and editors. Highlight specific projects where teamwork led to successful outcomes. This will demonstrate that you're a team player who values collaboration, which is crucial for this role.
✨Be Ready to Discuss Trends
Stay updated on current trends in digital advertising, especially on platforms like Meta, TikTok, and YouTube. During the interview, share insights on what you believe are winning ad concepts and why. This shows your passion for the industry and your ability to think strategically.
✨Prepare Actionable Briefs
Think about how you would translate insights into actionable briefs. Bring a sample brief or outline to discuss during the interview. This practical demonstration of your skills will set you apart and show that you can hit the ground running.
