At a Glance
- Tasks: Lead digital marketing strategies across paid channels like LinkedIn and Google Ads.
- Company: Join a high-growth B2B SaaS company with a vibrant international culture.
- Benefits: Enjoy competitive salary, bonuses, private medical insurance, and remote work perks.
- Other info: Flexible hybrid working model and opportunities for personal and professional growth.
- Why this job: Make a real impact in a dynamic environment while growing your career.
- Qualifications: 5+ years in digital marketing with proven success in scaling paid channels.
The predicted salary is between 60000 - 80000 € per year.
What you’ll do
- Own the strategy and execution of paid acquisition channels including LinkedIn Ads, Google Ads (Search & Display), and other relevant platforms.
- Plan and execute quarterly paid media strategies aligned to business and regional sales goals, incorporating performance insights, industry best practices, and structured testing frameworks.
- Develop and execute full-funnel digital strategies aligned to key ICP segments (Private Equity, M&A Advisors, Consultants) across TOF, MOF and BOF stages.
- Establish and run a structured experimentation framework across creative, content, audience targeting, channel mix, landing pages and conversion flows to identify high-performing patterns and scale what works quickly, adjusting budget allocation where necessary.
- Develop retargeting and nurture strategies based on engagement depth and intent signals.
- Ensure MAL, MQL, and SQL targets are achieved within budgeted CAC targets.
- Test and evaluate new channels, formats, and growth opportunities.
- Ensure all inbound leads (paid, chatbot, etc.) are accurately captured, integrated into the CMS, tagged and routed to the appropriate GTM teams.
- Collaborate with marketing and sales to ensure all sales-ready leads are followed up within the allocated timeframes and all HS fields are updated in line with our lead funnel playbook.
- Own and optimise chatbot performance (e.g. Leadoo) to improve conversion and lead qualification.
- Build and own monthly performance reporting, ensuring clear measurement of marketing impact across channel performance, funnel volumes and conversion rates, pipeline contribution and closed won deal influence with clear recommendations and next steps.
- Conduct closed-won deal analysis, analysing full customer journeys from first touch through to closed won, leveraging multi-touch attribution models.
- Own and maintain GA4 tracking, ensuring accurate measurement of user behaviour and campaign performance.
- Ensure seamless integration and tracking between paid channels and CRM systems, maintaining clean attribution and data hygiene.
- Leverage AI tools and vibe coding to scale campaign execution and optimisation, monthly reporting and creative production.
Who you are
- 5+ years' experience in performance or digital marketing, ideally working for a high-growth B2B SaaS, data or fintech company.
- Proven track record of scaling paid channels in LinkedIn and Google to drive pipeline and revenue.
- Experience managing and optimising significant digital marketing budgets.
- Strong experience with: full-funnel paid digital campaign strategy and execution, lead funnel metrics and conversion optimisation, attribution modelling and closed-won analysis.
- Highly analytical, with the ability to translate data into clear commercial insights and actions.
- Highly organised with strong project management skills and attention to detail.
- Comfortable operating across both strategic planning and hands-on execution.
- Strong hands-on experience within HubSpot.
- Proactive, ownership mindset with strong follow-through.
- Fluent in English (written and verbal).
What we offer
- Competitive base salary and annual bonus linked to your performance / OKRs.
- Attractive benefits including private medical insurance, health & wellbeing and remote working allowance, learning & coaching benefits, etc.
- Flexible hybrid working model with ca. 2 days per week in our London/Amsterdam office.
- Healthy work-life balance allowing for planability and personal commitments.
- Chance to grow with the company gaining increasing responsibilities, supported by lots of coaching and a feedback-driven approach.
- Tremendous learning and career progression opportunities.
- International environment with hubs in New York, London, Amsterdam, Frankfurt, Warsaw, and Bangalore.
- Culture of trust, ownership and standard of excellence and a fun working atmosphere with regular outings and events.
Senior Digital Marketer employer: Gain.pro
As a Senior Digital Marketer at our company, you will thrive in a dynamic and supportive environment that champions innovation and personal growth. With a competitive salary, attractive benefits including private medical insurance, and a flexible hybrid working model, we prioritise your well-being and work-life balance. Join us in our vibrant international setting, where you'll have the opportunity to develop your skills and advance your career while contributing to a culture of trust and excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketer
✨Tip Number 1
Network like a pro! Reach out to connections in the digital marketing space, especially those who work in B2B SaaS or fintech. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your successful campaigns, especially those involving LinkedIn and Google Ads. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss how you've used data to drive decisions in past roles. Employers love candidates who can turn numbers into actionable insights!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and take the initiative to connect with us directly.
We think you need these skills to ace Senior Digital Marketer
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Digital Marketer role. Highlight your experience with paid acquisition channels like LinkedIn Ads and Google Ads, and show us how you've successfully executed strategies in the past.
Showcase Your Analytical Skills:We love data-driven decision-making! Include examples of how you've used analytics to optimise campaigns and improve conversion rates. This will demonstrate your ability to translate data into actionable insights, which is key for this role.
Highlight Your Project Management Experience:Since this role requires strong project management skills, share specific instances where you've managed multiple campaigns or projects simultaneously. Let us know how you kept everything organised and on track!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. We can’t wait to hear from you!
How to prepare for a job interview at Gain.pro
✨Know Your Channels
Make sure you’re well-versed in the paid acquisition channels mentioned in the job description, especially LinkedIn Ads and Google Ads. Brush up on recent trends and best practices in these platforms, as well as any successful campaigns you've run in the past.
✨Showcase Your Analytical Skills
Prepare to discuss how you've used data to drive decisions in your previous roles. Be ready to share specific examples of how you've optimised campaigns based on performance insights and how you’ve translated data into actionable strategies.
✨Demonstrate Project Management Prowess
Since this role requires strong project management skills, think of instances where you successfully managed multiple campaigns or projects simultaneously. Highlight your organisational skills and how you ensure timely execution while maintaining attention to detail.
✨Be Ready for Technical Questions
Expect questions about tools like HubSpot and GA4 tracking. Familiarise yourself with their functionalities and be prepared to discuss how you’ve used them to improve campaign performance and lead tracking in your previous roles.
