At a Glance
- Tasks: Lead coffee category strategy, pricing, and market insights to drive sales growth.
- Company: Join GAIL's, a brand committed to quality and craft in the coffee industry.
- Benefits: Enjoy free food, generous holiday, discounts, and development programmes.
- Why this job: Make a real impact on customer experience and profitability in a collaborative environment.
- Qualifications: Strong commercial acumen, financial literacy, and a passion for coffee.
- Other info: Dynamic role with opportunities for career growth and innovation.
The predicted salary is between 36000 - 60000 £ per year.
As Coffee Category & Commercial Manager, you will translate our strategic vision into a scalable and commercially robust made to order beverages range across our bakeries leading pricing, forecasting, market insights, category economics, and long-term planning of key levers to enable sales growth. This role is highly collaborative, ensuring that strategic supplier decisions, innovation, and operational design are shaped with the right stakeholders ensuring our made drinks proposition delivers exceptional customer experience, sustainable sales growth, and strong profitability at scale.
About the Role
Scaling Quality with Commercial Impact. GAIL's mission is to scale quality and craft, with impact. To support business goals, this role delivers coffee and made-to-order beverage sales, customer experience, and profitability targets through strong category fundamentals and disciplined execution.
Responsibilities
- Translate coffee vision into clear, commercially viable category plans that scale across every bakery.
- Balance quality, craft, operational reality, and commercial return in all category decisions, setting out clear commercial briefs that will maximise impact of each season.
- Act as a custodian of category integrity, ensuring growth never compromises quality mission and customer promise while enabling cross-functional high performance.
- Own the commercial framework for the coffee category, including pricing, range and margin.
- Lead category forecasting, volume planning, and modelling, working closely with the finance, procurement and supply chain teams.
- Apply deep understanding of range complexity, customer behaviour, and market trends to generate actionable commercial insights and plans.
- Translate strategic objectives into executable commercial plans that bakery teams can deliver consistently.
- Track and analyse category performance across sales, margin, mix, waste, and equipment utilisation.
- Use market, customer, and competitor insight to shape recommendations and prioritise action.
- Lead post-launch reviews and continuous optimisation, ensuring learning is embedded as the business grows.
- Role model how quality-led, commercially sound decisions drive customer satisfaction and long-term sales growth.
- Partner with marketing to ensure promotional opportunities and messaging are leveraged to deliver sales performance.
- Own the coffee equipment strategy as a core commercial and operational lever, in alignment with agreed strategic goals and vision.
- Lead commercial and performance management of category suppliers, including bar equipment.
- Define equipment standards and future roadmaps that support quality, speed of service, labour efficiency, and innovation.
- Lead specialist equipment evaluations and recommendations and lead process to secure stakeholder agreement.
- Build and own capex business cases, including ROI.
- Partner with the Coffee Operations Manager to ensure that equipment range and bar lay-out seamlessly integrates with agreed operational flow and growth aspirations.
- Partner with Procurement and Property teams to enable best quality, service and price.
- Work with Coffee Product Development Manager to identify and introduce partners who can support our long term growth and innovation goals.
- Commercially strong and with good financial literacy, with a hands-on approach to pricing, market reviews, and performance analysis.
- Highly collaborative, working seamlessly with cross-functional teams to align priorities and deliver shared goals.
- Skilled at navigating governance and sign-off processes while maintaining momentum and clarity of intent.
- Brings teams together to move complex projects forward without losing sight of the original vision.
- Articulate and confident communicator, able to influence and inspire at all levels.
- High attention to detail with the ability to zoom out to broader commercial and strategic objectives.
- Strong sense of ownership and pride in delivering work to a high standard.
- Excellent presentation and facilitation skills, able to land insights and recommendations clearly.
- A genuine love for coffee, using it as a foundation to inspire teams and elevate standards across the business.
Benefits
- Free food and drink when working
- 50% off food and drink when not working
- 25 days holiday + Bank holiday
- Buying & selling holiday scheme
- Long service holiday
- Pension Scheme
- Discounts and Savings from high-street retailers and restaurants
- 24 hour GP service
- Cycle to work scheme
- Development programmes for you to RISE with GAIL's
Coffee Commercial & Category Manager in City of Westminster employer: Gail's Limited
Contact Detail:
Gail's Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Coffee Commercial & Category Manager in City of Westminster
✨Tip Number 1
Network like a pro! Get out there and connect with people in the coffee industry. Attend events, join online forums, or even hit up local cafes. The more you chat with folks, the better your chances of hearing about job openings before they’re even advertised.
✨Tip Number 2
Show off your passion for coffee! When you get the chance to meet potential employers, let your love for coffee shine through. Share your ideas on how to enhance customer experience or improve product offerings. This will make you stand out as someone who truly cares about the brand.
✨Tip Number 3
Prepare for interviews by researching the company’s coffee offerings and market position. Bring insights to the table about trends and customer preferences. This shows you’re not just interested in the role but also invested in their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take that extra step to engage with us directly. Let’s brew some great opportunities together!
We think you need these skills to ace Coffee Commercial & Category Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for Coffee: When you're writing your application, let your love for coffee shine through! We want to see how your enthusiasm aligns with our mission to scale quality and craft. Share any relevant experiences or insights that highlight your connection to the coffee world.
Be Clear and Concise: We appreciate straightforward communication, so keep your application clear and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills. Remember, we’re looking for someone who can translate complex ideas into actionable plans!
Tailor Your Application: Make sure to customise your application to reflect the specific requirements of the Coffee Commercial & Category Manager role. Highlight your experience in pricing, forecasting, and market insights, and show us how you can contribute to our goals. A tailored application shows us you’re genuinely interested!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company culture and values while you’re at it!
How to prepare for a job interview at Gail's Limited
✨Know Your Coffee Inside Out
Make sure you have a solid understanding of coffee trends, market insights, and customer preferences. Research the company's coffee offerings and be ready to discuss how you can enhance their made-to-order beverages range.
✨Showcase Your Collaborative Spirit
This role is all about teamwork! Prepare examples of how you've successfully worked with cross-functional teams in the past. Highlight your ability to influence and inspire others while keeping the original vision in mind.
✨Demonstrate Financial Acumen
Brush up on your financial literacy, especially around pricing strategies and category economics. Be prepared to discuss how you would approach forecasting and volume planning to drive profitability in the coffee category.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and decision-making process. Think of scenarios where you had to balance quality and commercial return, and be ready to explain your thought process and outcomes.
