Head of Programmatic in London

About Us: Launched in 2020, Gadsme brings a revolutionary monetisation ad platform to gaming. A product first company that puts non-intrusive ads inside games. An end-to-end platform that finally puts both players and advertisers first. With our unique product, built from scratch by in-house engineers, we are poised to take the vast and ever-growing gaming advertising market by storm. Already established and working with some of the biggest names in the industry, including Sega, Voodoo, Lion Studios, Konami and UbiSoft to name a few. We present an exciting opportunity to work with seasoned entrepreneurs to further shape your career, shape our culture and ensure we deliver excellence to all our partners.

About The Role: Gadsme is looking for a highly driven and experienced Head of Programmatic to join our team in London and lead the development of our programmatic partnerships and revenue strategy. In this role, you will be responsible for initiating, structuring, and scaling relationships with key ecosystem partners, including DSPs and SSPs, while also managing and growing existing integrations.

You will play a central role in driving programmatic revenue by combining strong commercial acumen with deep technical expertise. You will oversee the full lifecycle of programmatic deals, from sourcing and negotiating partnerships to optimizing performance across open and private marketplaces, including guaranteed deals. A key part of your mission will be to identify growth opportunities, ensure operational excellence across all programmatic channels and maximize margins.

This role requires a strong understanding of the programmatic landscape, including auction dynamics, deal structures, and performance drivers. You will also be expected to analyze and explain discrepancies, working closely with internal teams and external partners to ensure transparency and continuous improvement. As a senior leader, you will act as a strategic partner to both internal stakeholders and external clients, using your business development skills to unlock new opportunities while strengthening existing relationships. Your ability to bridge technical knowledge with commercial impact will be critical to success in this role.

You have 7+ years business development experience in the programmatic space, a relationship building personality, a passion for marketing and experience working in a startup environment.

Duties:

• Own and scale programmatic revenue growth
• Build and scale high-value strategic partnerships
• Maximize performance of existing partners
• Structure and optimise deals
• Own data, transparency and discrepancy resolution
• Drive performance and operational performance
• Act as the internal programmatic expert
• Lead commercial programmatic strategy
• Represent and position Gadsme in the ecosystem
• With the opportunity to build and lead a team
• Contribute to marketing content
• Ability to travel when necessary

You Have:

• Proven track record in programmatic growth
• Deep, hands-on programmatic expertise
• Strong commercial and deal-making skills
• Data-driven and technically fluent
• Strong analytical and discrepancy skills
• Entrepreneurial team player
• Ownership mindset
• Must be strategic, creative and can handle multiple tasks at speed
• Focused on setting and exceeding personal, team, and organisational targets
• Strong proven track record in delivering sales objectives and hitting KPIs
• Happy working in a startup environment
• A wish to grow and take on the world

Preferred Additional Qualifications:

• Ability to read and amend contracts
• Knowledge of main DSPs

Gadsme is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, Gadsme provides employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.