At a Glance
- Tasks: Lead programmatic partnerships and revenue strategy in a dynamic gaming ad platform.
- Company: Join Gadsme, a revolutionary ad platform transforming gaming monetisation.
- Benefits: Competitive salary, inclusive culture, and opportunities for career growth.
- Other info: Be part of a startup environment with a focus on innovation and excellence.
- Why this job: Shape the future of gaming ads while working with industry giants.
- Qualifications: 7+ years in programmatic business development and strong relationship-building skills.
The predicted salary is between 80000 - 100000 £ per year.
About Us: Launched in 2020, Gadsme brings a revolutionary monetisation ad platform to gaming. A product first company that puts non-intrusive ads inside games. An end-to-end platform that finally puts both players and advertisers first. With our unique product, built from scratch by in-house engineers, we are poised to take the vast and ever-growing gaming advertising market by storm. Already established and working with some of the biggest names in the industry, including Sega, Voodoo, Lion Studios, Konami and UbiSoft to name a few. We present an exciting opportunity to work with seasoned entrepreneurs to further shape your career, shape our culture and ensure we deliver excellence to all our partners.
About The Role: Gadsme is looking for a highly driven and experienced Head of Programmatic to join our team in London and lead the development of our programmatic partnerships and revenue strategy. In this role, you will be responsible for initiating, structuring, and scaling relationships with key ecosystem partners, including DSPs and SSPs, while also managing and growing existing integrations. You will play a central role in driving programmatic revenue by combining strong commercial acumen with deep technical expertise. You will oversee the full lifecycle of programmatic deals, from sourcing and negotiating partnerships to optimizing performance across open and private marketplaces, including guaranteed deals. A key part of your mission will be to identify growth opportunities, ensure operational excellence across all programmatic channels and maximize margins. This role requires a strong understanding of the programmatic landscape, including auction dynamics, deal structures, and performance drivers. You will also be expected to analyze and explain discrepancies, working closely with internal teams and external partners to ensure transparency and continuous improvement. As a senior leader, you will act as a strategic partner to both internal stakeholders and external clients, using your business development skills to unlock new opportunities while strengthening existing relationships. Your ability to bridge technical knowledge with commercial impact will be critical to success in this role.
Duties:
- Own and scale programmatic revenue growth
- Build and scale high-value strategic partnerships
- Maximize performance of existing partners
- Structure and optimise deals
- Own data, transparency and discrepancy resolution
- Drive performance and operational performance
- Act as the internal programmatic expert
- Lead commercial programmatic strategy
- Represent and position Gadsme in the ecosystem
- With the opportunity to build and lead a team
- Contribute to marketing content
- Ability to travel when necessary
You Have:
- Proven track record in programmatic growth
- Deep, hands-on programmatic expertise
- Strong commercial and deal-making skills
- Data-driven and technically fluent
- Strong analytical and discrepancy skills
- Entrepreneurial team player
- Ownership mindset
- Must be strategic, creative and can handle multiple tasks at speed
- Focused on setting and exceeding personal, team, and organisational targets
- Strong proven track record in delivering sales objectives and hitting KPIs
- Happy working in a startup environment
- A wish to grow and take on the world
Preferred Additional Qualifications:
- Ability to read and amend contracts
- Knowledge of main DSPs
Gadsme is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. Therefore, Gadsme provides employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law.
Head of Programmatic employer: GADSME
At Gadsme, we pride ourselves on being a forward-thinking employer that champions innovation and inclusivity in the gaming advertising space. Our London-based team thrives in a dynamic startup culture that encourages personal growth and collaboration, offering employees the chance to work alongside industry leaders while shaping the future of programmatic advertising. With a commitment to excellence and a focus on meaningful partnerships, Gadsme provides a unique opportunity for professionals to make a significant impact in a rapidly evolving market.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Programmatic
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. The more people you know, the better your chances of landing that Head of Programmatic role.
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers, make sure to highlight your deep understanding of programmatic strategies and how you've driven revenue growth in the past.
✨Tip Number 3
Be proactive! Don’t just wait for job openings to pop up. Reach out directly to companies like Gadsme through our website and express your interest in working with us. A little initiative goes a long way!
✨Tip Number 4
Prepare for interviews by brushing up on your negotiation skills. You’ll need to demonstrate how you can structure and optimise deals effectively, so come ready with examples from your past experiences.
We think you need these skills to ace Head of Programmatic
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the gaming and programmatic advertising world shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about what we do at Gadsme!
Tailor Your Experience:Make sure to highlight your relevant experience in programmatic growth and partnerships. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements that align with our needs.
Be Clear and Concise:Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and make it easy for us to understand your skills and experiences. A well-structured application can really make you stand out!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of our team!
How to prepare for a job interview at GADSME
✨Know Your Programmatic Stuff
Make sure you brush up on the latest trends and technologies in the programmatic advertising space. Be ready to discuss auction dynamics, deal structures, and performance drivers. Showing that you’re not just familiar but passionate about the industry will definitely impress.
✨Showcase Your Relationship Skills
Since this role is all about building and scaling partnerships, come prepared with examples of how you've successfully managed relationships in the past. Think about specific instances where you’ve negotiated deals or resolved discrepancies, and be ready to share those stories.
✨Demonstrate Your Analytical Mindset
Gadsme values data-driven decision-making, so be prepared to discuss how you’ve used analytics to drive programmatic revenue growth. Bring examples of how you’ve tackled discrepancies and optimised performance based on data insights.
✨Embrace the Startup Spirit
This role is in a fast-paced startup environment, so highlight your entrepreneurial mindset. Share experiences where you’ve taken ownership of projects, adapted quickly to changes, and contributed to a team culture. Show them you’re ready to take on challenges head-on!
