Marketing Executive (Castleford)

ABOUT G3 REMARKETING

Established in 2009, G3 Remarketing is one of the UK’s fastest-growing vehicle remarketing and disposal management specialists with over 130 team members across 2 UK award-winning auction facilities. Our industry-leading 14-acre facility in Castleford was purpose-built and opened to great fanfare in 2021 and has been closely followed in 2024 by the opening of the 14-acre centre at G3 Bedford. With strategic locations in the north and south, the business continues to reshape the expectations of both physical and online auctions. Combined with a new operational platform and client interfaces, G3 will become the benchmark for all other independent auction businesses throughout the UK and Europe.

Join a winning team! G3 has recently been voted the ‘Remarketing Company of the Year 2024’ by Motor Trader Magazine and ‘Auction House of the Year 2024’ by Car Dealer Magazine.

OVERVIEW

The Marketing Executive role at G3 Vehicle Auctions, based in Castleford, is a dynamic position within the Marketing team, providing vital support to both of G3's auction sites. Operating in a close-knit team, this role offers the opportunity to collaborate with internal departments and external stakeholders, contributing to the seamless operation and success of the business.

G3 is seeking a confident, passionate, and creative marketer who thrives in a fast-paced environment. The ideal candidate will be proactive, innovative, and capable of delivering impactful marketing initiatives that align with the company’s goals. This position is perfect for someone who enjoys variety, has a strong creative flair, and is eager to make a meaningful impact in the automotive remarketing industry.

• Design and implementation of targeted marketing campaigns focusing on sales events for buyers across both digital and physical marketing - covering social media, industry-specific publications, CRM, printed literature, blog/news, G3 website, notification platforms and other relevant marketing solutions
• Working with the Marketing Manager to develop a clear strategy and objectives to acquire new business and maintain existing customers
• Work with the business development team to identify new business targets and supporting their marketing needs to move prospects down the sales funnels
• Work with the in-house buyer services team to enhance the customer experience using existing customer data, upcoming sales/stock and historic vehicle data
• Work with the senior management team to develop a consistent customer experience across all brand marketing
• Plan and manage budgets for regular non-sale events and engagement ideas, designed to reward and inspire customers
• Manage and manipulate data across the business using BI and in-house reporting facilities to create trends and stories for internal and external presentation
• Developing B2C sales in local communities to support future business growth plans of new auction centre
• Ensure consistency across all G3 marketing and communications, working within company brand guidelines
• Responsibility for content management across all social media channels, utilising existing social platforms and identifying new social channels most appropriate to promote buyer events
• Creating social campaign plans to work towards industry award nominations in 2025/26
• Develop KPIs to monitor and maximise business goals using analytics and data
• Carry out regular analysis to ensure we are delivering the best experience in the industry, both locally and nationally.

SKILLS, ABILITIES & KNOWLEDGE

This position would suit someone looking for a fast-paced marketing role with previous marketing experience, alongside:

• An understanding of marketing regular events, with a capacity to prioritise and manage multiple events simultaneously
• A sound understanding of business, customer service and sales to maximise revenue
• An outgoing personality with great people skills who can pro-actively inspire and drive performance internally and externally
• A confident persona who would be happy in front of a camera would be advantageous
• A knowledge of vehicles or the automotive industry
• A creative mindset - continually developing innovative ideas
• Strong written and oral communications skills
• A basic knowledge of the Adobe Creative package

EDUCATION & EXPERIENCE

Educated to A Level standard or equivalent, ideally to include Media, Marketing or IT. A minimum of 2-3 years working experience within a marketing role is preferable. Experience of B2B marketing, the automotive industry or events would be advantageous.