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For Companies At a Glance
- Tasks: Drive global go-to-market strategies for innovative AI products and execute rapid experiments.
- Company: Join G2, the world's largest software marketplace, empowering businesses with trusted insights.
- Benefits: Inclusive culture, competitive salary, and opportunities for professional growth.
- Why this job: Be at the forefront of AI innovation and make a real impact in a dynamic environment.
- Qualifications: 5+ years in growth or product marketing, strong communication skills, and experience with no-code tools.
- Other info: Join a diverse team committed to inclusivity and personal development.
The predicted salary is between 36000 - 60000 £ per year.
About G2 – The Company
When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users. G2 is the world\’s largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.
About G2 – Our People
At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.
You will be part of a global, diverse team of smart, dedicated, and kind individuals. Our DEI and philanthropic work (like our G2 Gives program) is central to how we operate.
About The Role
As a Growth Marketing Manager, you will be embedded in our London-based AI Lab and drive global go-to-market execution across product, sales, and marketing for our newest product ideas. You’ll build, test, and scale the motions that bring our AI products to market worldwide at speed. From rapid experiments and sales pilots to creating self-service funnels, you’ll translate ideas into real actions and accelerate adoption. Strong communication and collaboration with the lab and cross-functional teams will be essential to your success.
In This Role, You Will
- Design and execute rapid experiments globally to test product positioning, customer channels, and growth levers that validate demand.
- Build and launch scrappy solutions (landing pages, workflows, lightweight tools) using no-code/low-code platforms or coding to move at startup speed.
- Measure and iterate quickly on experiments, scaling the most effective tactics into repeatable GTM motions across regions.
- Collaborate with product and engineering teams to shape how AI products are packaged, positioned, and delivered for maximum adoption across global markets.
- Translate customer insights into product feedback, ensuring that international market learnings influence roadmap priorities.
- Partner with sales teams worldwide to craft pitches, pilots, and collateral that resonate across diverse customer segments.
- Develop pilot programs in different markets that validate product-market fit and generate early wins.
- Design lightweight onboarding, checkout, and trial experiences that empower customers to adopt independently, regardless of geography.
- Build and optimize self-service flows that scale globally, prioritizing PLG motions while strategically layering in regional sales support.
Minimum Qualifications
- 5+ years of experience in growth, product marketing, product management, or a hybrid SaaS/startup role.
- Proven track record of designing and executing end-to-end experiments that deliver measurable outcomes.
- Excellent communication skills to clearly articulate insights, positioning, and results across technical and business audiences.
- Experience collaborating cross-functionally with product and sales teams to bring offerings to market globally.
- Comfort with no-code/low-code tools, analytics, and some coding ability (JavaScript, Python, or similar).
- Demonstrated success thriving in ambiguous, high-velocity environments, ideally as part of an early-stage or founding team.
What Can Help Your Application Stand Out
- Hands-on experience with B2B SaaS growth marketing or early-stage product launches.
- Familiarity with PLG motions and self-service funnel design at scale.
- Knowledge of A/B testing platforms, analytics, and growth experimentation frameworks.
- Technical literacy – the ability to collaborate deeply with engineers or prototype independently.
- Passion for AI products and how they reshape industries.
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here.
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Product Growth Manager employer: g2
Contact Detail:
g2 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Growth Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, especially those at G2. A friendly message can go a long way in getting your foot in the door.
✨Tip Number 2
Prepare for interviews by practising common questions and scenarios related to product growth. We recommend using the STAR method to structure your answers—it's all about showcasing your experience effectively!
✨Tip Number 3
Show off your passion for AI products! During interviews, share insights on how you think AI is reshaping industries. This will demonstrate your enthusiasm and fit for the role at G2.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Product Growth Manager
Some tips for your application 🫡
Be Authentic: When you're writing your application, let your true self shine through! We want to see your personality and how you align with our PEAK values. Don’t just list your skills; share stories that show how you've used them in real-life situations.
Tailor Your Application: Make sure to customise your application for the Product Growth Manager role. Highlight your relevant experience in growth marketing and product management, and connect it back to what we do at G2. Show us why you're the perfect fit for our team!
Show Your Passion for AI: Since we're all about AI products, make sure to express your enthusiasm for this field. Share any experiences or projects related to AI that you've been involved in. We love candidates who are excited about the future of technology!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us that you're proactive and really interested in joining our team!
How to prepare for a job interview at g2
✨Know Your Product Inside Out
Before the interview, dive deep into G2's products and their unique selling points. Understand how they fit into the market and what makes them stand out. This knowledge will help you articulate your ideas on product positioning and growth strategies during the interview.
✨Prepare for Rapid Experimentation Discussions
Since the role involves designing and executing rapid experiments, be ready to discuss your past experiences with A/B testing or similar methodologies. Bring examples of successful experiments you've run, focusing on measurable outcomes and what you learned from them.
✨Showcase Your Collaboration Skills
G2 values strong communication and collaboration across teams. Prepare examples that highlight your ability to work cross-functionally, especially with product and sales teams. Think about specific projects where your collaboration led to successful product launches or marketing campaigns.
✨Demonstrate Your Passion for AI
As G2 is focused on AI products, express your enthusiasm for AI and its impact on industries. Share any relevant experiences or insights you have about AI trends, and how you see them shaping the future of software solutions. This will show your alignment with G2's mission and values.
