At a Glance
- Tasks: Lead EMEA marketing strategy, drive pipeline growth, and execute impactful events.
- Company: Join G2, the world's largest software marketplace, transforming the B2B software industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for personal and professional growth.
- Other info: Join a diverse team that values performance, entrepreneurship, authenticity, and kindness.
- Why this job: Be a key player in shaping the future of software buying in EMEA.
- Qualifications: 7+ years in B2B marketing with leadership experience and a passion for the software industry.
About G2 - The CompanyG2 is the world's largest and most trusted software marketplace. When you join G2, you're joining the industry's leading team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.Now, we have joined forces with Capterra , SoftwareAdvice , and GetApp to create the largest source of online data and software insights to fuel intelligent buying in the age of AI. With 200M+ combined annual visitors and 6M verified reviews, we are now the centralized place to enable software buyers to make better and faster decisions with confidence.And we are just getting started! We are setting out to transform the global B2B software industry and become the most trusted data foundation for buyers and sellers of software for the age of AI.Does that sound exciting to you? Come join us as we try to reach our next PEAK!About G2 - Our PeopleAt G2, everything we are and what we do is grounded in our PEAK values- ( P erformance + E ntrepreneurship + A uthenticity + K indness. Working at G2 means you are part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other's successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people.About The RoleG2 is looking for a commercially minded marketing leader who is passionate about the software industry and excited to help build G2 EMEA. This role reports to the VP, EMEA and leads marketing for the region, with one direct report.Three things sit at the centre of this job. You own the pipeline G2 generates in EMEA. You own the EMEA event calendar and the pipeline that comes out of it. And you are the connection between the region and G2's central Growth Marketing team, in both directions.Central Growth Marketing markets to buyer personas globally. This role owns the market. You decide what EMEA needs, secure it, adapt it, build what only the region can build, and own the number at the end of it. You also work the other way round: finding the triggers and signals that convert in this region and feeding them back into the global model.You will be the marketing voice on the EMEA leadership team, and you will have the autonomy that comes with sitting in the region rather than at the centre.As the Director, EMEA Marketing, you will be a key player in our mission to build the largest and most trusted global software marketplace.In This Role, You Will:Own the EMEA marketing plan, budget, and pipeline target.Serve as the marketing voice on the EMEA leadership team and the EMEA voice within central marketing.Translate G2's global GTM strategy into a regional plan built for how European buyers actually buy.Drive EMEA pipeline growth and conversion, covering the full volume of demand generated and how well it converts.Lead EMEA event strategy and execution (executive dinners, sponsored events, partner events, virtual formats), including format, audience, calendar, and spend.Lead the EMEA
Director, EMEA Marketing in London employer: G2
G2 is an exceptional employer that fosters a collaborative and innovative work culture, empowering Solutions Consultants to thrive in a hybrid environment. With a strong focus on employee growth, G2 offers extensive training and development opportunities, ensuring that team members can enhance their skills in data-driven solutions while making a meaningful impact across EMEA. The company's commitment to a customer-first mindset and its dynamic approach to sales make it an attractive place for professionals seeking rewarding careers in technology.
StudySmarter Expert Advice🤫
We think this is how you could land Director, EMEA Marketing in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for G2 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like G2 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with G2 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at G2. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, EMEA Marketing in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit G2. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of G2:Show us that you’ve done your homework! In your application, briefly mention what you admire about G2’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at G2
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at G2 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At G2, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
