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For Companies At a Glance
- Tasks: Manage email campaigns and collaborate with clients to enhance review strategies.
- Company: Join G2, the largest software marketplace, where authenticity drives our mission.
- Benefits: Enjoy flexible work, generous parental leave, and ample PTO.
- Why this job: Be part of a vibrant team focused on meaningful work and personal growth.
- Qualifications: 1-3 years in marketing or communications; creativity and strong communication skills are key.
- Other info: G2 values inclusivity and diversity, welcoming applicants from all backgrounds.
The predicted salary is between 28800 - 42000 £ per year.
About G2 – Our People
G2 was founded to create a place where people will love to work. We strive to create meaning in work and provide more than just a job: a true calling. At the heart of our community and culture are our people. Our global G2 team comes from a wide range of backgrounds and experiences, and that’s what makes our G2 community strong and vibrant. We want everyone to bring their authentic selves to work, and we do this through our company and team events, our G2 Gives charitable initiatives, and our Employee Resource Groups (ERGs).
Our employee-led, leadership-supported ERGs celebrate the diversity of our team, foster inclusivity and belonging, and create a space to connect to each other. Through connections and understanding, we build a stronger and more dynamic global team and help every person reach their personal peak.
We support our employees by offering generous benefits, such as flexible work, ample parental leave, and PTO. Click here to learn more about our benefits.
About G2 – The Company
When you join G2 , you join the global team behind the largest and most trusted software marketplace. Every month, 5.5 million people come to G2 to inform smarter software decisions based on honest peer reviews. Authenticity is our focus, and every day we help thousands of companies, and hundreds of employees, propel their potential. Ready for meaningful work that starts and ends with compassion and heart? You’ve come to the right place.
G2 is going through exciting growth! We’ve recently secured our Series D funding of $157 million, which will further allow us to grow and develop our product and people. Read about it here !
About the Role
G2 is looking for a motivated, creative Campaign Specialist to jump in and contribute to the Outreach team, which is responsible for user acquisition and engagement, as well as the quantity and quality of user-generated content (UGC). This customer-facing role involves building out and improving our customers’ review generation strategies, while also contributing to campaigns targeting our own user audience. Members of the Outreach team collaborate with each other as well as other teams in the company, especially Sales, to ensure we have the largest and most trusted collection of users and UGC.
In this role, you will:
- Manage end-to-end execution of email campaigns
- Collaborate with clients in the planning and execution of their review strategies
- Work with internal stakeholders to understand campaign goals
- Compile and report on all relevant campaign metrics
- Create and A/B test new messaging and landing pages to improve campaign performance
- Collaborate globally with other teams to align messaging and maintain brand compliance
- Contribute to other goals as needed on the Outreach team
Minimum Qualifications:
- 1-3 years of experience working in marketing, communications, or a related field.
- Proficiency across the marketing software stack (CRM, email marketing, event marketing, and marketing automation).
- Communicate clearly and effectively in writing and in person.
- Strong project management and cross-functional skills.
- Creative thinker and unafraid to try new things.
- Agile and can adapt to changing circumstances or requirements.
- Can balance working independently with working closely with a global team.
- Desire to strive for success in projects small and large.
- Experience in software, tech, and/or user-generated content preferred, but not required.
- Experience in a customer-facing role, or customer support preferred, but not required.
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status. Learn more about our commitments here .
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For job applicants in California, the United Kingdom, and the European Union, please review this applicant privacy notice before applying to this job.
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Email Campaign Specialist employer: g2
Contact Detail:
g2 Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Campaign Specialist
✨Tip Number 1
Familiarize yourself with G2's mission and values. Understanding their commitment to authenticity and inclusivity will help you align your approach during interviews and discussions, showcasing that you resonate with their culture.
✨Tip Number 2
Highlight your experience with email marketing and campaign management. Be ready to discuss specific campaigns you've worked on, including metrics and outcomes, to demonstrate your ability to manage end-to-end execution effectively.
✨Tip Number 3
Prepare to showcase your creative thinking skills. G2 values innovative approaches, so think of examples where you've successfully implemented new ideas or strategies in past roles, especially in user engagement or content generation.
✨Tip Number 4
Network with current or former G2 employees if possible. Engaging with them can provide insights into the company culture and expectations, which can be invaluable during your application process.
We think you need these skills to ace Email Campaign Specialist
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Email Campaign Specialist position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Highlight Relevant Experience: In your application, emphasize your 1-3 years of experience in marketing or communications. Be specific about your proficiency with marketing software and any relevant projects you've managed, especially those involving email campaigns.
Showcase Your Creativity: Since the role requires a creative thinker, include examples of innovative campaigns or strategies you've implemented in the past. Discuss any A/B testing you've done and the results you achieved.
Communicate Clearly: Make sure your application is well-written and free of errors. Clear communication is key in this role, so your application should reflect your ability to convey ideas effectively, both in writing and verbally.
How to prepare for a job interview at g2
✨Show Your Creativity
As a Campaign Specialist, creativity is key. Be prepared to discuss your past campaigns and how you approached them. Share examples of innovative strategies you've implemented and be ready to brainstorm new ideas during the interview.
✨Understand G2's Mission
Familiarize yourself with G2's commitment to authenticity and community. Be ready to explain how your values align with theirs and how you can contribute to their mission of helping companies make informed software decisions.
✨Highlight Your Collaboration Skills
This role involves working closely with clients and internal teams. Prepare examples that showcase your ability to collaborate effectively, manage projects, and communicate clearly across different departments.
✨Prepare for Metrics Discussion
Since you'll be managing email campaigns and reporting on metrics, be ready to discuss how you measure success. Bring examples of metrics you've tracked in previous roles and how you've used data to improve campaign performance.
