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For Companies At a Glance
- Tasks: Lead marketing operations, optimise systems, and drive demand generation strategies.
- Company: Join G2, a forward-thinking company committed to inclusivity and diversity.
- Benefits: Enjoy flexible work, unlimited PTO, and competitive compensation up to $230K.
- Other info: Remote position with opportunities for professional development and career advancement.
- Why this job: Make a significant impact on marketing efficiency and revenue growth in a dynamic environment.
- Qualifications: 8+ years in marketing operations with strong leadership and analytics skills.
Location: Remote (US)
Employment Type: Full time
Department: Revenue
Compensation: Total Earnings (Base + Bonus) $180K – $230K • Offers Bonus
At G2, we’re committed to building an equitable and inclusive workplace for all. That’s why our compensation program is rooted in market data, transparency, fairness, and individual performance. We also support our employees by offering generous benefits, such as flexible work, ample parental leave, and unlimited PTO.
About The Role
The Marketing Operations Director will build and scale the systems, data, analytics, and processes that power efficient demand generation and predictable pipeline growth. This leader will modernize the marketing technology stack, establish trusted funnel reporting, improve campaign execution, and partner closely with Demand Generation, Sales, RevOps, and the CMO to increase marketing’s contribution to qualified pipeline and revenue.
Responsibilities
- Marketing Analytics, Reporting & Pipeline Measurement
- Own marketing performance reporting across funnel conversion, campaign ROI, pipeline contribution, attribution, and efficiency metrics.
- Establish trusted definitions for MQL, SAL, SQL, pipeline, sourced/influenced revenue, lifecycle stage, and campaign attribution.
- Build executive-ready dashboards and reporting cadences for CMO, Demand Gen, Sales, RevOps, and Finance.
- Analyze funnel performance to identify conversion gaps, lead leakage, routing issues, and campaign optimization opportunities.
- Translate data into actionable recommendations that improve pipeline quality, velocity, and marketing ROI.
- MarTech Strategy, Systems & Data Infrastructure
- Own and modernize the marketing technology stack, including marketing automation, CRM integrations, enrichment tools, attribution, intent, ABM, webinar/event, routing, and analytics platforms.
- Audit current systems, integrations, data flows, and governance to identify gaps, redundancies, and scalability risks.
- Partner with RevOps and Biz Systems to ensure Salesforce/CRM, MAP, data warehouse, and GTM systems support clean handoffs and accurate reporting.
- Lead implementation or optimization of tools such as Marketo, HubSpot, Salesforce, 6sense, LeanData, Qualified, Google Analytics, Bizible/attribution tools, and related platforms.
- Evaluate and operationalize AI-enabled capabilities that improve segmentation, personalization, workflow automation, data quality, and reporting.
- Demand Generation & Campaign Operations Enablement
- Partner with Demand Generation to design scalable campaign operations processes from intake through launch, QA, measurement, and optimization.
- Improve speed, quality, and consistency of campaign execution across email, nurture, paid, ABM, webinars, events, content syndication, and lifecycle programs.
- Build standardized campaign taxonomy, naming conventions, UTM governance, attribution rules, and QA processes.
- Support nurture strategy, segmentation, scoring, routing, and lifecycle programs that increase conversion from lead to pipeline.
- Ensure demand generation teams have the systems, data, and insights needed to drive efficient pipeline creation.
- GTM Alignment, Lead Management & Funnel Governance
- Own marketing’s lead management framework, including scoring, routing, lifecycle stages, SLA tracking, and handoff processes.
- Partner with Sales, SDR, RevOps, and GTM Analytics to align on funnel definitions, operational workflows, and pipeline reporting.
- Improve lead routing accuracy, speed-to-lead, SAL acceptance, and visibility into marketing-generated opportunities.
- Identify and resolve operational issues that create friction between Marketing, SDR, Sales, and Customer teams.
- Support integration of marketing operations with broader GTM data models and revenue processes.
- Team Leadership, Operating Rhythm & Stakeholder Management
- Lead, manage, and develop the Marketing Operations team, including analytics, campaign operations, systems, and automation roles.
- Establish clear ownership, documentation, SLAs, and prioritization frameworks for marketing operations requests.
- Build trusted relationships with Marketing, Demand Gen, Sales, RevOps, Finance, Data, and Biz Systems leadership.
- Balance strategic roadmap ownership with hands‑on execution when needed.
- Manage vendors, budgets, tool renewals, and resourcing tradeoffs for the marketing operations function.
Minimum Qualifications
- 8+ years of experience in Marketing Operations, Revenue Operations, Marketing Analytics, or GTM Operations, preferably in B2B SaaS.
- 3+ years managing people, with experience leading marketing operations, analytics, systems, or campaign operations teams.
- Strong analytics foundation with demonstrated ability to measure funnel performance, pipeline contribution, attribution, campaign ROI, and conversion rates.
- Deep experience with marketing automation and CRM systems, such as Marketo, HubSpot, Salesforce, or similar.
- Proven success modernizing or scaling a MarTech stack to support demand generation and revenue growth.
- Strong understanding of B2B SaaS demand generation motions, including ABM, lifecycle marketing, nurture, paid programs, webinars, field marketing, and SDR handoffs.
- Experience defining and improving lead scoring, routing, lifecycle stages, funnel governance, and campaign operations processes.
- Ability to partner with senior leaders across Marketing, Sales, RevOps, Finance, Data, and Biz Systems.
- Strong project management, prioritization, documentation, and change management skills.
- Ability to operate strategically while remaining close enough to the systems and data to troubleshoot and guide execution.
Our Commitment to Inclusivity and Diversity
At G2, we are committed to creating an inclusive and diverse environment where people of every background can thrive and feel welcome. We consider applicants without regard to race, color, creed, religion, national origin, genetic information, gender identity or expression, sexual orientation, pregnancy, age, or marital, veteran, or physical or mental disability status.
Director, Marketing Operations employer: G2 Crowd, Inc.
Contact Detail:
G2 Crowd, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Marketing Operations
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend virtual events, and engage on platforms like LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and be ready to discuss how your experience aligns with their goals. Tailor your responses to show how you can contribute to their success.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on articulating your achievements and how they relate to the role of Director, Marketing Operations.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining our team at G2.
We think you need these skills to ace Director, Marketing Operations
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter to highlight your experience in marketing operations. Use keywords from the job description to show that you understand what we're looking for.
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Numbers and metrics can really make your application stand out!
Be Authentic: Let your personality shine through in your application. We want to get a sense of who you are, so don’t be afraid to express your passion for marketing and how you can contribute to our team.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This helps us keep track of your application and ensures it gets the attention it deserves!
How to prepare for a job interview at G2 Crowd, Inc.
✨Know Your Numbers
As a Director of Marketing Operations, you'll need to demonstrate your analytical prowess. Brush up on key metrics like MQL, SAL, SQL, and campaign ROI. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Tech Savvy
Familiarity with marketing automation tools like Marketo or HubSpot is crucial. Prepare examples of how you've modernised a MarTech stack or improved data flows. Highlight any experience with AI-enabled capabilities that enhance marketing operations.
✨Collaboration is Key
This role requires close partnerships with various teams. Be prepared to share experiences where you successfully collaborated with Sales, RevOps, or Demand Generation. Emphasise your ability to align goals and improve lead management processes.
✨Leadership Matters
You'll be leading a team, so it's important to convey your leadership style. Discuss how you've managed teams in the past, established clear ownership, and built trusted relationships across departments. Share specific examples of how you’ve developed team members.