At a Glance
- Tasks: Lead marketing strategies and develop a high-performing team to drive supporter engagement.
- Company: Join Northern Ireland Hospice, a respected charity making a real difference in the community.
- Benefits: Enjoy a competitive salary, hybrid working, and a defined benefit pension scheme.
- Other info: Be part of an ambitious five-year strategy with genuine influence and growth opportunities.
- Why this job: Shape the future of hospice care marketing and make a lasting impact on lives.
- Qualifications: Proven marketing leadership experience and a passion for brand development.
The predicted salary is between 41661 - 50919 £ per year.
G1 Search has been exclusively retained to appoint a Head of Marketing for Northern Ireland Hospice, one of Northern Ireland's most respected charities and the largest provider of specialist adult and children's hospice care. Supporting more than 4,600 patients during 2025/26, Northern Ireland Hospice delivers essential palliative and end-of-life care to adults, children and families across Northern Ireland.
Through its dedicated adult and children's services, the organisation provides specialist care and support to patients and families at some of the most challenging times in their lives. With over 350 employees, more than 1,000 volunteers and an established fundraising and retail operation, Northern Ireland Hospice plays a vital role in communities throughout the region. With an ambitious five-year fundraising strategy underway, Northern Ireland Hospice is entering an important phase of development, investing in its brands, marketing capability and approach to supporter engagement to strengthen sustainable income generation.
This is an excellent opportunity for an accomplished marketing leader to play a central role in shaping the organisation's marketing direction, developing its people and capabilities, and driving growth in supporter acquisition, engagement and retention. Reporting to the Chief Income Officer, the Head of Marketing will lead a multidisciplinary team with responsibility for brand development, individual giving, marketing performance, supporter care and strategic oversight of CRM and data.
Working closely with senior colleagues and external agency partners, the successful candidate will strengthen marketing capability, develop a high performing team and translate strategic priorities into effective marketing programmes and measurable outcomes.
Key Responsibilities
- Provide strategic leadership across marketing, brand development and individual giving
- Lead and develop a multidisciplinary marketing and supporter care team
- Drive customer and donor acquisition, engagement and retention to support sustainable income growth
- Strengthen the positioning, awareness and engagement of the Northern Ireland Hospice and Northern Ireland Children's Hospice brands
- Develop data-led marketing strategies to improve supporter journeys, lifetime value and return on investment
- Oversee CRM strategy, audience segmentation and marketing performance reporting
- Manage external agency partnerships across brand, digital marketing and donor acquisition
- Work closely with fundraising, communications, retail and senior leadership colleagues to deliver organisational priorities
Required Experience
- Proven senior marketing leadership experience within a consumer-facing, service-led or fundraising environment
- Strong track record of delivering measurable marketing performance, customer acquisition and retention
- Experience of brand development, marketing strategy and audience engagement
- Demonstrated experience leading and developing marketing teams
- Strong understanding of CRM, audience segmentation, data-driven marketing and customer lifetime value
- Experience managing marketing budgets, investment and external agency relationships
- Previous charity sector experience is not essential. We welcome interest from accomplished marketing leaders within commercially focused, consumer-facing organisations who can bring transferable expertise in customer acquisition, retention, brand development and lifetime value.
What's on Offer
- A senior leadership appointment within one of Northern Ireland's most respected charitable organisations
- The opportunity to play a central role in delivering an ambitious five-year fundraising strategy
- Genuine influence over brand development, marketing direction and sustainable income growth
- Responsibility for leading and developing an established multidisciplinary team
- An attractive remuneration and benefits package, including a defined benefit pension scheme and hybrid working arrangements
This is an excellent opportunity for an accomplished marketing leader seeking greater strategic influence, the opportunity to develop people and capabilities, and the chance to make a lasting contribution to an organisation with a clear and meaningful purpose. If this opportunity aligns with your experience and career ambitions, we would welcome a confidential conversation. All enquiries will be treated in the strictest confidence.
Head of Marketing in Belfast employer: G1 Search Group Limited
G1 Search is an exceptional employer, offering a dynamic work environment where Senior Sales Managers can thrive in building meaningful relationships across Northern Ireland's commercial projects market. With a strong focus on employee growth and autonomy, the company fosters a culture of collaboration and innovation, providing competitive salaries and performance-related bonuses that reward hard work and dedication. Join a well-established business with a stellar reputation, where your contributions directly impact sustainable sales growth and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Belfast
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for G1 Search Group Limited and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like G1 Search Group Limited are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with G1 Search Group Limited on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at G1 Search Group Limited. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Belfast
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit G1 Search Group Limited. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of G1 Search Group Limited:Show us that you’ve done your homework! In your application, briefly mention what you admire about G1 Search Group Limited’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at G1 Search Group Limited
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at G1 Search Group Limited will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At G1 Search Group Limited, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
