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- Tasks: Manage social media campaigns and create engaging content for various platforms.
- Company: Join Scotland's largest hospitality group with over 40 venues across the country.
- Benefits: Enjoy flexible hours, competitive salary, and access to exciting trade events.
- Why this job: Be part of a dynamic team that shapes the social media presence of top hospitality brands.
- Qualifications: A degree in marketing is preferred; experience with Instagram and TikTok is essential.
- Other info: Collaborate with creative teams and influencers to drive engagement and sales.
The predicted salary is between 30000 - 42000 £ per year.
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Social Media & Campaign Manager, Hamilton
Client: G1 Group
Location: Hamilton, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Reference: 148b80e8b4a8
Job Views: 9
Posted: 31.07.2025
Expiry Date: 14.09.2025
Job Description:
The Scotsman Group – Central Office, Hamilton House, 70 Hamilton Drive, Glasgow, Lanarkshire, G12 8DR
Who we are?
The Scotsman Group is Scotland’s largest and most diverse hospitality group, with over 40 venues including bars, restaurants, and hotels across Scotland.
Role Overview
We are seeking a creative and results-driven Social Media & Campaign Manager to enhance our social media presence. You will collaborate with our Operations, Design, and Digital Marketing teams to produce engaging content that drives performance.
Key Responsibilities:
- Achieve KPIs such as follower growth, engagement, and sales targets.
- Develop our video content strategy, including TikTok and Instagram Reels.
- Support and brief social media content creators, ensuring quality and alignment with marketing strategies.
- Create tailored social media plans for venues, ensuring professional and on-brand content.
- Implement UGC and influencer strategies to reach new audiences.
- Manage Meta paid advertising campaigns on Facebook and Instagram.
- Coordinate photography and videography, writing briefs and attending shoots.
- Propose creative content ideas like Instagram moments and customer experiences.
- Assist the Head of Digital Marketing with influencer and competition strategies.
The Person:
Essential Qualities:
- A degree or HND in marketing, communications, or related field is preferred but not essential.
- Strong understanding of hospitality marketing and social media tools.
- Ability to produce high-quality photos and videos.
- Experience managing Instagram and TikTok, including editing software like CapCut Pro and Canva.
- Confidence in social media engagement and outreach, including influencer collaborations.
What We Offer:
- Competitive salary
- Generous benefits
- Flexible hours
- Access to trade events and brand trips
- A dynamic environment working with Scotland’s top hospitality brands.
The Process:
If interested, apply now with your CV and portfolio or links to relevant work.
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Social Media & Campaign Manager employer: G1 Group
Contact Detail:
G1 Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media & Campaign Manager
✨Tip Number 1
Familiarise yourself with The Scotsman Group's venues and their unique branding. Understanding their style will help you tailor your approach during interviews and discussions, showcasing how you can enhance their social media presence.
✨Tip Number 2
Stay updated on the latest trends in social media marketing, especially on platforms like TikTok and Instagram. Being able to discuss current trends and how they can be applied to The Scotsman Group's strategy will demonstrate your expertise and enthusiasm for the role.
✨Tip Number 3
Prepare a portfolio that highlights your previous work in social media management, particularly any campaigns that resulted in measurable success. This will provide concrete evidence of your skills and creativity, making you a more attractive candidate.
✨Tip Number 4
Network with professionals in the hospitality and marketing sectors, especially those who have experience with influencer collaborations. Building connections can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Social Media & Campaign Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in social media management and campaign strategy. Focus on achievements that demonstrate your ability to meet KPIs, such as follower growth and engagement.
Showcase Your Portfolio: Include links to your previous work or a portfolio that showcases your social media campaigns, video content, and any successful influencer collaborations. This will give the employer a clear idea of your creative capabilities.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for hospitality marketing and your understanding of the industry. Mention specific strategies you would implement for The Scotsman Group to enhance their social media presence.
Highlight Relevant Skills: Emphasise your proficiency with social media tools and editing software like CapCut Pro and Canva. Mention any experience you have with Meta paid advertising campaigns, as this is crucial for the role.
How to prepare for a job interview at G1 Group
✨Showcase Your Creativity
As a Social Media & Campaign Manager, creativity is key. Prepare examples of past campaigns you've managed or content you've created that drove engagement. Bring your portfolio to the interview to visually demonstrate your skills.
✨Know the Brand Inside Out
Research The Scotsman Group thoroughly before your interview. Understand their venues, target audience, and current social media presence. This will help you tailor your responses and show how you can enhance their brand.
✨Be Ready to Discuss KPIs
Familiarise yourself with key performance indicators relevant to social media. Be prepared to discuss how you've achieved follower growth, engagement, and sales targets in previous roles, as this will be crucial for the position.
✨Prepare for Practical Questions
Expect practical questions about social media strategies, content creation, and campaign management. Think about how you would approach developing a video content strategy or managing paid advertising campaigns on platforms like Facebook and Instagram.
