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- Tasks: Manage marketing initiatives for Travelsphere, driving brand awareness and sales.
- Company: G Touring is a travel company focused on changing lives through travel experiences.
- Benefits: Enjoy generous holidays, learning opportunities, and flexible working options.
- Why this job: Join a passionate team dedicated to making a positive impact through travel.
- Qualifications: 2+ years in marketing, experience with integrated campaigns, strong communication skills.
- Other info: Opportunity for hybrid working and community support initiatives.
The predicted salary is between 30000 - 42000 ÂŁ per year.
Changing lives through travel
At G Touring, weâre passionate about travel and we love exploring the world with our customers, while we explore it together our goal is to try and help the places we go to and the people that live there. G Touring operates two market-leading touring brands, Travelsphere and Just You. Travelsphere has been discovering the world with its customers for nearly 60 years, whilst Just You is one of the original dedicated solo operators. G Touring is built on the mission of âChanging Peopleâs Lives Through Travelâ.
Leading the way in guided touring holidays, Travelsphere takes its customers all over the world and is centred around the customersâ shared experiences. Just Youâs collection of worldwide guided touring holidays has been designed exclusively for solo travellers. From short breaks to epic journeys, customers travelling with Just You discover fascinating cities, spectacular scenery, and fabulous sightseeing in the company of other solo travellers.
G Touring is the touring division of Bruce Poon Tipâs group of companies, he also owns G Adventures and Tru Travels. As a group we believe travel can have a positive impact and be a force for good in the communities we visit. We operate Travelsphere Cares, and Just You Cares in partnership with Planeterra, the worldâs leading non-governmental organisation turning travel into impact in communities around the globe.
We are always looking for people to join our team who have a desire to go above and beyond for the customer to deliver excellence, who have a passion for travel, who are bold and fearless and love to share their experiences and learning.
Marketing Executive
Purpose of the role:
Reporting to the Marketing Manager this roleâs primary focus is to manage the implementation of the companyâs marketing initiatives for the Travelsphere brand to support the implementation of the marketing strategy to drive brand awareness and sales in an extremely competitive market.
Working Hours
Full-time 6 month fixed-term contract working 37.5 hours per week 09:00 am â 17:15 pm Monday to Friday with 45 minute lunch break.
In this role you will:
- Develop multi-channel communications plans for supporting the launch and promotion of all key products via all channels including but not limited to, direct marketing, advertising, email, social, partnerships.
- Implement all assigned multi-channel marketing campaigns for the business brands to agreed brief and budget.
- Brief creative concepts, ensuring artwork is supplied on time and correct to the campaign project
- Ensure that all marketing creative has the brand tone of voice and is within brand guidelines.
- Share communication and progress of marketing initiatives with the broader G Touring team.
- Track expenditure against budget for each marketing campaign
- Monitor market trends and analysing responses for all marketing campaigns and offer recommendations/proposals to improve future campaigns, based on learnings & ROI.
- Ensure all marketing efforts serve to achieve immediate and long-term business goals identifying and executing improvements for processes and content.
- Attend shows and events as required.
- Work with external agencies as and when required.
To be successful in this role you will:
- Have a minimum of 2 yearsâ experience in a similar role
- Have experience in implementing integrated marketing and brand campaigns and have a significant track record of delivering marketing strategies.
- Have executed and managed off-line and on-line campaigns
- Be commercially savvy â and happy to analyse data from internal and external sources.
- Have strong written and verbal communications skills.
- Be able to keep calm under pressure with a high degree of flexibility to meet the demands in a fast-paced environment with tight deadlines
- Be passionate about multi-channel marketing and producing content across multiple sales channels.
- Take ownership for delivery of projects to time and quality.
- Challenge the status quo and drive change and growth.
- Ideally have experience in the travel industry.
Why work with us?
- Be part of something greater than yourself.
- Weâre all about âyouâ being the best you can be and we want you to be yourself too.
- Youâll have access to Vocational Learning Support
- Every year, have the opportunity of a âLearning Journeyâ to learn about our holidays and to meet our customers
- Up to 5 dedicated learning days towards your Vocational Learning or Learning Journey.
- Freedom to accelerate/drive change
- A genuine âone teamâ approach where everyone counts and everyone is welcome at G Touring.
We offer you
- A competitive salary
- Generous holiday allowance â 25 days plus Public Holidays. You can also purchase additional leave up to 1 of your working week.
- We think itâs important that there is always some time for you. So, every year you will get your birthday as an extra day of paid leave.
- Supporting the local community is an important part of our ethos, so we offer you the opportunity to spend one of your normal working days supporting a âregistered charityâ
- If you are a care supporter for someone with a long-term illness, we will support you with up to 6 working days per annum (pro rata for part-time team members) in any rolling 12-month period.
- âCycle to Work Schemeâ to support the purchase of a cycle to use for your commute.
- Employee Assistance Programme â 24/7 GP consultation via phone or video plus support services for your health and wellbeing to include support with your mental health, finances, fitness, dietary requirements and life event support.
- Life Assurance â 4 times your salary for death in service for your nominated beneficiaries.
- Competitive company Pension Scheme
- Holiday discounts for yourself, friends and family
- Travel industry benefits
- Opportunity of flexible working, if you want to change your hours for a period of time during your career.
- Hybrid working â 2 days or 50% of your hours if you are part-time to work from home for non-customer-facing roles.
If you think this sounds like the right business for you and fulfill the criteria above, then please click âApplyâ now as we wouldnât want you to miss the opportunity to become part of our team and to experience our unique culture. #J-18808-Ljbffr
Marketing Executive employer: G Touring
Contact Detail:
G Touring Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Marketing Executive
â¨Tip Number 1
Familiarise yourself with G Touring's brands, Travelsphere and Just You. Understanding their unique selling points and target audiences will help you tailor your conversations during interviews and demonstrate your genuine interest in the company.
â¨Tip Number 2
Network with current or former employees of G Touring on platforms like LinkedIn. Engaging with them can provide valuable insights into the company culture and expectations, which can be beneficial when discussing your fit for the role.
â¨Tip Number 3
Stay updated on the latest trends in the travel industry and marketing strategies. Being knowledgeable about current market dynamics will allow you to speak confidently about how you can contribute to G Touring's marketing initiatives.
â¨Tip Number 4
Prepare examples of past marketing campaigns you've managed, especially those that involved multi-channel strategies. Be ready to discuss the outcomes and what you learned from those experiences, as this will showcase your ability to drive results.
We think you need these skills to ace Marketing Executive
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially any roles where you've implemented integrated campaigns. Use keywords from the job description to demonstrate your fit for the Marketing Executive position.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for travel and marketing. Mention specific examples of successful campaigns you've managed and how they align with G Touring's mission of changing lives through travel.
Showcase Your Communication Skills: Since strong written and verbal communication skills are essential for this role, ensure your application is free from errors and clearly articulates your thoughts. Consider including a brief example of how you've effectively communicated a marketing strategy in the past.
Demonstrate Your Analytical Skills: Highlight your ability to analyse data and market trends in your application. Provide examples of how you've used data to inform marketing decisions or improve campaign performance, as this is crucial for the role at G Touring.
How to prepare for a job interview at G Touring
â¨Show Your Passion for Travel
Make sure to express your enthusiasm for travel during the interview. G Touring is all about changing lives through travel, so sharing personal experiences or how travel has impacted you can resonate well with the interviewers.
â¨Demonstrate Your Marketing Expertise
Be prepared to discuss your previous marketing campaigns in detail. Highlight your experience with multi-channel marketing and how you've successfully implemented strategies that drove brand awareness and sales.
â¨Be Data-Savvy
Since the role requires analysing market trends and campaign performance, come ready to discuss how you've used data to inform your marketing decisions. Mention specific tools or metrics you've used to track ROI and improve future campaigns.
â¨Emphasise Team Collaboration
G Touring values a 'one team' approach, so be sure to highlight your ability to work collaboratively. Share examples of how you've successfully worked with cross-functional teams or external agencies to achieve marketing goals.
