At a Glance
- Tasks: Manage digital content for top UK brands and support marketing campaigns.
- Company: Join Sofa Brands International, a leader in stylish furniture with a strong brand presence.
- Benefits: Enjoy hybrid working with 4 days in the office and 1 day remote, plus great perks.
- Other info: Position based in Melksham; must be within travelling distance.
- Why this job: Be part of a creative team, shaping brand stories and making an impact in digital marketing.
- Qualifications: Experience in marketing and CMS management, especially WordPress, is essential.
The predicted salary is between 36000 - 60000 € per year.
Please do not apply unless you are in travelling distance to Melksham, Wiltshire and are happy to work on site 4 days per week.
Job Overview
As a key member of the Marketing team, the role holder’s key duties will be to support the Head of Marketing in communicating the brand values and story through effective brand marketing materials, campaigns, and activities. This role covers 5 Key UK Brands all part of the Sofa Brands International Group including G Plan, Parker Knoll, Duresta & The Lounge Co. The role will assist with the Website Management of all Sofa Brands Content Management Systems.
Main Duties:
- Management of the 4 X Sofa Brands Content Management Systems, mainly using WordPress.
- Ensuring all Websites are accurate, up to date and on brand.
- Raise All CMS Support Tickets.
- Join Weekly CMS calls, have a strong input in project development and managing retainer hours.
- Create Landing Pages.
- Manage Web Banners.
- Uploading all new models and fabrics to the websites.
- Uploading all Imagery & Line Drawings.
- Assisting with setting promotions live.
- Manage our Customiser platform, ensuring all new models and fabrics are created and uploaded.
- SEO Content Management.
- Maintain the Retailer Portals ensuring these are kept up to date and manage access for all retailers.
- Manage all retailer links on the SBI websites.
- Maintain the Retailer Websites ensuring these are accurate and up to date.
- Create and uploading Blog content for all 6 Brands.
- Updating and uploading all E-Brochures.
- Proofing all Digital Content from the Digital Coordinator.
- Monitor and report on Digital Marketing performance.
- Uphold the brand tone of voice and brand guidelines in all communications.
- Assist with other Marketing/Retail/wider business support tasks as required.
Qualities we value
- Excellent organisational skills and attention to detail.
- Strong communication and interpersonal skills, with the ability to handle sensitive information confidentially.
- Personal and professional Integrity.
- A team player who leads by example.
- The ability to prioritise their workload.
Experience and Skills
- Hybrid Working: 4 x days per week in the Melksham Marketing office - 1 x day WFH (Friday).
- Previous experience within a marketing role.
- Previous experience managing a CMS Platform.
- Proficient in WordPress.
- Proficient with Google Analytics.
- Experience with SEO Content.
- Proficient with Google Ads is desirable.
- Experience with Blog writing and proofing is desirable.
- Knowledge of traditional and digital marketing, content marketing, and social media marketing.
- Good attention to detail as there is a lot of data input.
- Proficient in full Microsoft Office suite, especially with Excel and PowerPoint.
- Excellent written communication and presentation skills and a demonstrated ability to deal effectively with all levels of internal and external stakeholders.
Digital Marketing Manager in Melksham employer: G Plan
At Sofa Brands International, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration. Located in Melksham, Wiltshire, our team enjoys a hybrid working model, allowing for a balanced approach to work-life integration, alongside opportunities for professional growth within a dynamic marketing environment. With a focus on employee development and a commitment to upholding brand values across our renowned UK brands, we provide a rewarding and meaningful career path for those passionate about digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Melksham
✨Tip Number 1
Familiarise yourself with the brands under Sofa Brands International Group. Understanding their unique brand values and marketing strategies will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Brush up on your WordPress skills, especially in managing content management systems. Being able to demonstrate your proficiency in this area will set you apart from other candidates.
✨Tip Number 3
Prepare examples of your previous digital marketing campaigns, particularly those involving SEO and Google Analytics. Be ready to discuss how you measured success and what strategies you implemented.
✨Tip Number 4
Network with current or former employees of Sofa Brands International Group if possible. They can provide valuable insights into the company culture and expectations, which can be beneficial during your application process.
We think you need these skills to ace Digital Marketing Manager in Melksham
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in digital marketing, particularly with CMS platforms like WordPress. Emphasise your skills in SEO content management and any previous roles that involved managing websites or digital campaigns.
Craft a Compelling Cover Letter:In your cover letter, express your enthusiasm for the role and the company. Mention specific brands under Sofa Brands International Group and how your values align with their brand story. Highlight your organisational skills and attention to detail, as these are key qualities they value.
Showcase Relevant Skills:When detailing your experience, focus on your proficiency with Google Analytics, Google Ads, and any blog writing or proofing you've done. Provide examples of how you've successfully managed digital marketing projects or improved website performance.
Proofread Your Application:Before submitting, carefully proofread your CV and cover letter. Ensure there are no spelling or grammatical errors, as attention to detail is crucial for this role. A polished application reflects your professionalism and commitment.
How to prepare for a job interview at G Plan
✨Know Your Brands
Familiarise yourself with the five key UK brands under Sofa Brands International. Understand their unique selling points and how they communicate their brand values. This knowledge will help you demonstrate your enthusiasm and fit for the role.
✨Showcase Your CMS Experience
Be prepared to discuss your previous experience managing a Content Management System, particularly WordPress. Highlight specific projects where you successfully updated content, created landing pages, or managed SEO strategies.
✨Demonstrate Attention to Detail
Given the emphasis on accuracy in the job description, be ready to provide examples of how you've maintained high standards in your work. Discuss any processes you have in place to ensure that all digital content is proofed and error-free.
✨Prepare for Digital Marketing Questions
Brush up on your knowledge of digital marketing metrics and tools, especially Google Analytics and Google Ads. Be ready to discuss how you've used these tools to monitor performance and optimise campaigns in past roles.
