Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Drive digital marketing strategies and optimise online performance for a leading bank.
- Company: Join a specialist banking client with a focus on innovation and growth.
- Benefits: Competitive salary, hybrid work model, and valuable experience in digital marketing.
- Why this job: Make an impact in the financial sector while enhancing your digital marketing skills.
- Qualifications: 1-2 years in marketing, strong analytical skills, and knowledge of digital tools.
- Other info: Great opportunity for career development in a dynamic environment.
The predicted salary is between 30000 - 35000 £ per year.
Job Location: Central London | Hybrid
Salary: £30,000-£35,000 (January 2026 - 16 August 2026)
Introduction
I'm recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed‐term maternity cover contract. The role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank's digital onboarding journey.
Key Responsibilities
- Implement Google AdWords (including AI mode), monitor impressions, CTR, and conversion rates.
- Analyse campaign results and recommend optimisation actions.
- Manage advertising performance on comparison sites (e.g., Moneyfacts).
- Support delivery of the Bank's SEO strategy with the digital agency.
- Improve website UX, UI, navigation and landing pages to increase conversion rates.
- Maintain and optimise digital onboarding forms (Zoho Forms).
- Enhance page titles, internal links, backlinks and overall site architecture.
- Report on SEO and CRO performance using Google Analytics.
- Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
- Monitor social media click‐through and engagement metrics.
- Produce contact lists for business and charity sectors for future product marketing.
Requirements
Essential
- 1–2 years' experience in a marketing or communications role (financial services beneficial).
- Strong MS Office skills (Word, Excel, PowerPoint).
- Knowledge of WordPress or similar CMS, Google Analytics, Google AdWords, UX/UI collaboration, email marketing tools (Pure360, Mail+), keyword and backlink tools (e.g., Semrush).
Technical Understanding
- Website crawling and indexing principles.
- Easy‐to‐index content and HTML alt attributes.
- Internal/external link structures, anchor text, and backlink strategy.
- Experience improving website usability, navigation and conversion.
Desirable
- Degree in Marketing or related discipline.
- Experience in banking or financial services.
Seniority Level: Associate
Employment Type: Full‐time
Job Function: Marketing
Digital Marketing Analyst in London employer: G-NIUS | Powered by Goodman Masson
Contact Detail:
G-NIUS | Powered by Goodman Masson Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Analyst in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its digital marketing strategies. We want you to show off your knowledge about their products and how you can help improve their online presence. Be ready to discuss your past experiences and how they relate to the role.
✨Tip Number 3
Practice makes perfect! Do mock interviews with friends or family to get comfortable with common questions. We suggest focusing on your analytical skills and how you've used data to drive marketing decisions in the past.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to reach out directly.
We think you need these skills to ace Digital Marketing Analyst in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Digital Marketing Analyst role. Highlight relevant experience, especially in digital marketing and analytics, and don’t forget to mention any specific tools you’ve used like Google Analytics or AdWords.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention your passion for digital marketing and how your skills align with the responsibilities listed in the job description.
Showcase Your Achievements: When detailing your experience, focus on achievements rather than just duties. Use numbers and metrics to demonstrate how you’ve improved website performance or increased conversion rates in previous roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates!
How to prepare for a job interview at G-NIUS | Powered by Goodman Masson
✨Know Your Digital Marketing Tools
Familiarise yourself with Google AdWords, Google Analytics, and any email marketing tools mentioned in the job description. Be ready to discuss how you've used these tools in past roles and how they can be applied to improve digital acquisition and website performance.
✨Showcase Your Analytical Skills
Prepare to talk about specific campaigns you've analysed. Bring examples of how you monitored metrics like CTR and conversion rates, and what optimisation actions you recommended. This will demonstrate your ability to drive results and make data-driven decisions.
✨Understand the Banking Sector
Even if you don't have direct experience in banking, do some research on the industry. Understand the challenges and opportunities in digital marketing for financial services. This knowledge will help you connect your skills to the role and show your enthusiasm for the sector.
✨Prepare Questions About UX/UI
Since improving website usability and navigation is key, think of insightful questions about their current digital onboarding journey. Ask how they measure success in UX/UI improvements and share your ideas on enhancing user experience. This shows you're proactive and genuinely interested in the role.
