At a Glance
- Tasks: Drive digital marketing strategies and optimise online performance for a leading bank.
- Company: Join a specialist banking client with a focus on innovation and growth.
- Benefits: Competitive salary, hybrid work model, and valuable experience in digital marketing.
- Other info: Great opportunity for career development in a dynamic environment.
- Why this job: Make an impact in the financial sector while enhancing your marketing skills.
- Qualifications: 1-2 years in marketing, strong analytical skills, and knowledge of digital tools.
The predicted salary is between 30000 - 35000 £ per year.
- Digital Marketing Analyst (Maternity Cover)
- Job Location: Central London | Hybrid
- Introduction
I'm recruiting on behalf of a specialist banking client looking for a Digital Analyst to join their RBL Marketing team on a fixed‑term maternity cover contract.
The role supports the Senior Marketing & Communications Manager in driving digital acquisition across savings products, improving website performance, and optimising the Bank's digital onboarding journey.
Key Responsibilities
- Implement Google Ad Words (including AI mode), monitor impressions, CTR, and conversion rates.
- Analyse campaign results and recommend optimisation actions.
- Manage advertising performance on comparison sites (e. g., Moneyfacts).
- Support delivery of the Bank's SEO strategy with the digital agency.
- Improve website UX, UI, navigation and landing pages to increase conversion rates.
- Maintain and optimise digital onboarding forms (Zoho Forms).
- Enhance page titles, internal links, backlinks and overall site architecture.
- Report on SEO and CRO performance using Google Analytics.
- Deliver email campaigns using Spotler Mail+ and report against industry benchmarks.
- Monitor social media click‑through and engagement metrics.
- Produce contact lists for business and charity sectors for future product marketing.
Requirements
Essential
- 1–2 years' experience in a marketing or communications role (financial services beneficial).
- Strong MS Office skills (Word, Excel, Power Point).
- Knowledge of Word Press or similar CMS, Google Analytics, Google Ad Words, UX/UI collaboration, email marketing tools (Pure360, Mail+), keyword and backlink tools (e. g., Semrush).
- Technical Understanding
- Website crawling and indexing principles.
- Easy‑to‑index content and HTML alt attributes.
- Internal/external link structures, anchor text, and backlink strategy.
- Experience improving website usability, navigation and conversion.
Desirable
- Degree in Marketing or related discipline.
- Experience in banking or financial services.
- Seniority Level
- Associate
- Employment Type
- Full‑time
- Job Function
- Marketing
- #J-18808-Ljbffr
Digital Marketing Analyst employer: G-NIUS | Powered by Goodman Masson
Join a well-established organisation in the housing sector that values its employees and fosters a collaborative work culture. With a hybrid working model based in Bracknell, you will enjoy a supportive environment that encourages professional growth and offers comprehensive benefits, including competitive salary packages and opportunities for continuous improvement. As a Senior Payroll Officer, you will have the chance to take ownership of your role while contributing to meaningful projects that impact the community.
Contact Details:
G-NIUS | Powered by Goodman Masson Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for G-NIUS | Powered by Goodman Masson and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like G-NIUS | Powered by Goodman Masson are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with G-NIUS | Powered by Goodman Masson on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at G-NIUS | Powered by Goodman Masson. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit G-NIUS | Powered by Goodman Masson. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of G-NIUS | Powered by Goodman Masson:Show us that you’ve done your homework! In your application, briefly mention what you admire about G-NIUS | Powered by Goodman Masson’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at G-NIUS | Powered by Goodman Masson
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at G-NIUS | Powered by Goodman Masson will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At G-NIUS | Powered by Goodman Masson, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
