At a Glance
- Tasks: Own and optimise our web platform to enhance customer journeys and drive business growth.
- Company: Join G.Network, a leader in transforming London's connectivity with full fibre broadband.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Dynamic scale-up environment with excellent career progression opportunities.
- Why this job: Make a real impact on how London connects while developing your digital marketing skills.
- Qualifications: Experience in web management, digital marketing, and strong analytical skills required.
The predicted salary is between 45000 - 55000 £ per year.
G.Network is transforming London’s connectivity by delivering world class, full fibre broadband direct to homes and businesses. Our vision is to build a better-connected London, and our purpose is to unlock the power of GigaFast speeds to enable the communities we serve to thrive. We are looking to drive growth through our web channel.
To do this we need to maximise this as a channel for new business acquisition and retention. This means creating an ongoing backlog of tactical and strategic improvements to web functionality and messaging. We’re looking for someone to own this channel and create a web platform that delivers excellent customer journeys, whereby customers can find the information they need, complete online orders with ease and review details within my account.
This role will be crucial to owning the website improvements and coordinating campaign launches through the campaign team, leading the execution of these through the web. You’ll work with our leading digital agency and our internal developers to scope, prioritise and deliver improvements to the website. You’ll be able to report on these changes and evidence ongoing improvements in the website KPIs.
The right candidate will use their understanding of the digital landscape to deliver a growth strategy whilst owning day to day performance of the website. Responsibilities include:
- Review competitor websites and other leading websites across other industries to create a list of short and long term improvements.
- Review of digital measurement through Google Analytics to deliver web channel KPIs.
- Track and report website activity weekly to deliver fast optimisations and changes in digital/web channel strategy.
- Work with sales and marketing to provide insightful reporting and analysis of marketing activity by using Google Analytics and data studio.
- Plan and execute web optimisations in partnership with twentysix digital to influence reach, generate leads, increase direct sales and brand awareness.
- Analyse data from marketing channels and review and optimise performance.
- Manage relationships with external agency partners and internal web team.
- Ensure that all messaging across the website are of consistently high quality in copy, tone and design and are optimised for engagement and conversions.
- Monitor and provide accurate reports and analysis on website campaigns, website traffic and conversions, to demonstrate effective return on investment (ROI).
- Full mapping of tags implemented across the site and the captured data within these.
- Scoping of future web channel resources and roles within this.
- Own CMS platform (Kentico Kontent), having a deep understanding of how this is used across the site and what requests can be made through this vs development work.
- Experience in Multi-variant, A/B split testing in optimising customer experience and sales journeys.
Desired qualifications include:
- Hands-on experience working in a dynamic, fast-paced scale-up environment.
- Experience in digital marketing role within an agency or client side.
- A combination of website experience and marketing knowledge.
- Strong digital analytics capability and experience in using website marketing tools such as Google Analytics.
- Good understanding of interpreting digital data for the benefit of optimisation.
- Knowledge of existing and emerging digital marketing trends, optimisation techniques and social media platforms.
- Excellent creative writing and verbal communication skills.
- Excellent interpersonal skills, with the ability to communicate confidently and professionally, managing and leveraging senior-level relationships.
- Comfortable in a fast-paced and ever-changing environment with a ‘start-up’ mindset.
- Strong technical expertise in web technologies and CMS platforms and web hosting/security.
- Experience in UX/UI design, accessibility standards (WCAG), and optimising websites for performance, mobile, and user experience.
- Proven ability to manage SEO and analytics, using tools like Google Analytics, SEMrush, or Hotjar to drive traffic and engagement.
- Project and content management skills, including website redesigns, content strategy, and collaboration with cross functional teams.
- Relevant qualifications and certifications, such as degrees in digital/media/IT fields and credentials in SEO, analytics, UX, or project management.
Web Manager employer: G.Network Communications
G.Network is an exceptional employer, dedicated to transforming London's connectivity with a vibrant work culture that fosters innovation and collaboration. As a Web Manager, you will have the opportunity to lead impactful projects that enhance customer experiences while benefiting from a supportive environment that prioritises professional growth and development. With a focus on cutting-edge technology and a commitment to community engagement, G.Network offers a unique chance to contribute to a better-connected London.
StudySmarter Expert Advice🤫
We think this is how you could land Web Manager
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your web management experience and projects. This is a great way to demonstrate your expertise and make a lasting impression on potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like G.Network, and express your interest in working with them. Tailor your message to show how you can help them achieve their goals.
✨Tip Number 4
Keep learning and adapting! Stay updated on the latest digital marketing trends and tools. Consider taking online courses or certifications to boost your skills, especially in areas like Google Analytics and SEO, which are crucial for web management roles.
We think you need these skills to ace Web Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Web Manager role. Highlight your experience with web functionality, digital marketing, and analytics. We want to see how your skills align with our mission to transform London’s connectivity!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about improving customer journeys and how you can contribute to our growth strategy. Let us know what excites you about working with G.Network.
Showcase Your Analytical Skills:Since this role involves tracking website KPIs and optimising performance, make sure to mention your experience with tools like Google Analytics. We love data-driven decision-making, so share examples of how you've used analytics to drive results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss any important updates. Plus, we can’t wait to see what you bring to the table!
How to prepare for a job interview at G.Network Communications
✨Know Your Digital Landscape
Before the interview, dive deep into the digital landscape relevant to G.Network. Familiarise yourself with their website, competitors, and industry trends. This will not only show your enthusiasm but also help you discuss specific strategies for improving web functionality and customer journeys.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with Google Analytics and other digital marketing tools. Bring examples of how you've used data to drive decisions in previous roles. Highlight any specific KPIs you've improved and how you tracked those changes.
✨Demonstrate Your Project Management Experience
Since this role involves coordinating with various teams, be ready to share examples of past projects where you successfully managed cross-functional collaboration. Discuss how you prioritised tasks and ensured timely execution of web improvements or campaigns.
✨Prepare for Creative Problem Solving
Think of a few scenarios where you had to optimise a website or improve user experience. Be ready to explain your thought process and the steps you took to achieve results. This will showcase your ability to think critically and creatively in a fast-paced environment.
