At a Glance
- Tasks: Lead web channel growth, optimise customer journeys, and manage website improvements.
- Company: G.Network is revolutionising London’s connectivity with full fibre broadband.
- Benefits: Hybrid/remote work, competitive salary, and opportunities for professional development.
- Other info: Fast-paced environment with a start-up mindset and excellent career growth potential.
- Why this job: Join a dynamic team to shape the future of digital connectivity in London.
- Qualifications: Experience in digital marketing, web optimisation, and strong analytical skills.
The predicted salary is between 35000 - 45000 £ per year.
G.Network is transforming London’s connectivity by delivering world class, full fibre broadband direct to homes and businesses. Our vision is to build a better-connected London, and our purpose is to unlock the power of GigaFast speeds to enable the communities we serve to thrive.
We are looking to drive growth through our web channel. To do this we need to maximise this as a channel for new business acquisition and retention. This means creating an ongoing backlog of tactical and strategic improvements to web functionality and messaging. We’re looking for someone to own this channel and create a web platform that delivers excellent customer journeys, whereby customers can find the information they need, complete online orders with ease and review details within my account.
This role will be crucial to owning the website improvements and coordinating campaign launches through the campaign team, leading the execution of these through the web. You’ll work with our leading digital agency and our internal developers to scope, prioritise and deliver improvements to the website. You’ll be able to report on these changes and evidence ongoing improvements in the website KPIs.
The right candidate will use their understanding of the digital landscape to deliver a growth strategy whilst owning day to day performance of the website. Responsibilities include:
- Review competitor websites and other leading websites across other industries to create a list of short and long term improvements.
- Review of digital measurement through Google Analytics to deliver web channel KPIs.
- Track and report website activity weekly to deliver fast optimisations and changes in digital/web channel strategy.
- Work with sales and marketing to provide insightful reporting and analysis of marketing activity by using Google Analytics and data studio.
- Plan and execute web optimisations in partnership with twentysix digital to influence reach, generate leads, increase direct sales and brand awareness.
- Analyse data from marketing channels and review and optimise performance.
- Manage relationships with external agency partners and internal web team.
- Ensure that all messaging across the website is of consistently high quality in copy, tone and design and is optimised for engagement and conversions.
- Monitor and provide accurate reports and analysis on website campaigns, website traffic and conversions, to demonstrate effective return on investment (ROI).
- Full mapping of tags implemented across the site and the captured data within these.
- Scoping of future web channel resources and roles within this.
- Own CMS platform (Kentico Kontent), having a deep understanding of how this is used across the site and what requests can be made through this vs development work.
- Experience in Multi-variant, A/B split testing in optimising customer experience and sales journeys.
Additional requirements include:
- Hands-on experience working in a dynamic, fast-paced scale-up environment.
- Experience in digital marketing role within an agency or client side.
- Strong digital analytics capability and experience in using website marketing tools such as Google Analytics.
- Good understanding of interpreting digital data for the benefit of optimisation.
- Knowledge of existing and emerging digital marketing trends, optimisation techniques and social media platforms.
- Excellent creative writing and verbal communication skills.
- Excellent interpersonal skills, with the ability to communicate confidently and professionally, managing and leveraging senior-level relationships.
- Comfortable in a fast-paced and ever-changing environment with a ‘start-up’ mindset.
- Strong technical expertise in web technologies and CMS platforms and web hosting/security.
- Experience in UX/UI design, accessibility standards (WCAG), and optimising websites for performance, mobile, and user experience.
- Proven ability to manage SEO and analytics, using tools like Google Analytics, SEMrush, or Hotjar to drive traffic and engagement.
- Project and content management skills, including website redesigns, content strategy, and collaboration with cross functional teams.
- Relevant qualifications and certifications, such as degrees in digital/media/IT fields and credentials in SEO, analytics, UX, or project management.
Manager job hybrid/Remote in London employer: G.Network Communications
G.Network is an exceptional employer that fosters a dynamic and supportive work environment in the heart of London. With a strong focus on employee growth and development, we offer opportunities for continuous learning and improvement, ensuring that our team members thrive in their roles. Our commitment to compliance and best practices in payroll management, combined with a collaborative culture, makes G.Network a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Manager job hybrid/Remote in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for G.Network Communications and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like G.Network Communications are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with G.Network Communications on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at G.Network Communications. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Manager job hybrid/Remote in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit G.Network Communications. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of G.Network Communications:Show us that you’ve done your homework! In your application, briefly mention what you admire about G.Network Communications’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at G.Network Communications
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at G.Network Communications will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At G.Network Communications, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
