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- Tasks: Lead and execute innovative marketing strategies to boost brand awareness and customer engagement.
- Company: Join G.Network, a pioneering full-fibre provider transforming London's connectivity.
- Benefits: Competitive salary, dynamic work environment, and the chance to make a real impact.
- Other info: Collaborate with a lean team and external partners for rapid growth and measurable results.
- Why this job: Be part of a start-up culture and shape the future of digital infrastructure in London.
- Qualifications: Proven marketing experience with a hands-on approach and strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
The Head of Marketing will be responsible for both shaping and delivering G.Network’s marketing strategy to drive brand awareness, customer acquisition, and retention. This is a hands-on leadership role in a scaling business. Operating with a lean internal team, working closely with agency partners you will be expected to actively execute campaigns as well as define strategy. You will thrive in a start-up environment, taking ownership, moving at pace, and delivering measurable impact early. The role spans both B2B and B2C audiences, requiring a versatile approach to brand, demand generation, and customer engagement.
This role is integral to positioning G.Network as the leading full-fibre provider in London, ensuring our marketing activity translates into clear commercial outcomes. Responsibilities include:
- Drive customer acquisition through multi-channel campaigns, including paid media, digital, email, social, PR, events, and partnerships.
- Develop and deliver integrated marketing plans across both B2C and B2B audiences, tailoring messaging, channels, and propositions accordingly.
- Build, position, and evolve the G.Network brand to reflect our ambition, values, and customer promise.
- Oversee content strategy, ensuring consistent and compelling messaging across all customer touchpoints.
- Use customer insights and market data to shape campaigns and improve targeting and segmentation.
- Collaborate with sales, product, and customer teams to deliver integrated go-to market plans.
- Own and manage the full marketing budget and all third-party agency relationships, acting as a hands-on partner to agencies to drive execution, performance, and ROI.
- Ensure marketing performance is tracked through robust KPIs, reporting regularly to the executive team.
- Be actively involved in the execution of campaigns across channels, not just strategy and oversight.
- Work closely with external agencies and partners, briefing, managing, and optimising their output to deliver against business goals.
- Prioritise initiatives that drive early, measurable impact, testing and iterating quickly.
Be part of Generation G.Network. We’re future-proofing London’s connectivity. Join us and make a difference to the lives of millions of people living and working in our capital, today, tomorrow and for generations to come. Whatever job you do, you’ll be helping to build a better future for London. You'll become part of the generation that rebuilt the capital's digital infrastructure and transformed the way Londoners live and work forever.
Head of Marketing employer: G.Network Communications
Contact Detail:
G.Network Communications Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your marketing campaigns, strategies, and successes. This is your chance to demonstrate how you can drive brand awareness and customer engagement, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its competitors. Understand their marketing strategies and think about how you can contribute to their goals. Bring fresh ideas to the table that align with their vision, and show them you’re ready to make an impact from day one!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Tailor your application to reflect our values and mission, and let us know how you can help shape the future of connectivity in London.
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how excited you are about shaping strategies and driving brand awareness. Make it personal and relatable!
Tailor Your Approach: Just like we tailor our marketing plans for different audiences, make sure your application speaks directly to the role. Highlight your experience with both B2B and B2C campaigns, and don’t forget to mention any hands-on leadership roles you've had.
Be Data-Driven: We love numbers! Use data to back up your achievements in previous roles. Whether it's customer acquisition rates or campaign performance metrics, showing us your impact with concrete figures will definitely catch our eye.
Keep It Clear and Concise: While we appreciate creativity, clarity is key! Make sure your application is easy to read and straight to the point. We’re looking for someone who can communicate effectively, so show us you can do just that!
How to prepare for a job interview at G.Network Communications
✨Know the Brand Inside Out
Before your interview, dive deep into G.Network’s brand values, mission, and recent campaigns. Understanding their positioning as a full-fibre provider in London will help you articulate how your marketing strategies can enhance their brand awareness and customer engagement.
✨Showcase Your Hands-On Experience
This role is all about execution as much as strategy. Be ready to share specific examples of campaigns you've led, particularly in B2B and B2C contexts. Highlight how you’ve driven measurable impact and adapted quickly in a fast-paced environment.
✨Prepare for Multi-Channel Discussions
Since the job involves various channels like paid media, social, and PR, come prepared with ideas on how to integrate these effectively. Discuss how you would tailor messaging for different audiences and share any relevant case studies from your past work.
✨Emphasise Collaboration Skills
G.Network values teamwork across departments. Be ready to discuss how you’ve collaborated with sales, product, and customer teams in the past. Share examples of how this collaboration led to successful go-to-market plans and improved campaign performance.