At a Glance
- Tasks: Own and optimise our web platform to enhance customer journeys and drive business growth.
- Company: Join G.Network, a leader in transforming London's connectivity with full fibre broadband.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Dynamic start-up environment with excellent career progression opportunities.
- Why this job: Make a real impact on how London connects while developing your digital marketing skills.
- Qualifications: Experience in digital marketing, web management, and strong analytical skills required.
G.Network is transforming London’s connectivity by delivering world class, full fibre broadband direct to homes and businesses. Our vision is to build a better-connected London, and our purpose is to unlock the power of GigaFast speeds to enable the communities we serve to thrive.
We are looking to drive growth through our web channel. To do this we need to maximise this as a channel for new business acquisition and retention. This means creating an ongoing backlog of tactical and strategic improvements to web functionality and messaging. We’re looking for someone to own this channel and create a web platform that delivers excellent customer journeys, whereby customers can find the information they need, complete online orders with ease and review details within my account.
This role will be crucial to owning the website improvements and coordinating campaign launches through the campaign team, leading the execution of these through the web. You’ll work with our leading digital agency and our internal developers to scope, prioritise and deliver improvements to the website. You’ll be able to report on these changes and evidence ongoing improvements in the website KPIs.
The right candidate will use their understanding of the digital landscape to deliver a growth strategy whilst owning day to day performance of the website. Responsibilities include:
- Review competitor websites and other leading websites across other industries to create a list of short and long term improvements.
- Review of digital measurement through Google Analytics to deliver web channel KPIs.
- Track and report website activity weekly to deliver fast optimisations and changes in digital/web channel strategy.
- Work with sales and marketing to provide insightful reporting and analysis of marketing activity by using Google Analytics and data studio.
- Plan and execute web optimisations in partnership with twentysix digital to influence reach, generate leads, increase direct sales and brand awareness.
- Analyse data from marketing channels and review and optimise performance.
- Manage relationships with external agency partners and internal web team.
- Ensure that all messaging across the website is of consistently high quality in copy, tone and design and is optimised for engagement and conversions.
- Monitor and provide accurate reports and analysis on website campaigns, website traffic and conversions, to demonstrate effective return on investment (ROI).
- Full mapping of tags implemented across the site and the captured data within these.
- Scoping of future web channel resources and roles within this.
- Own CMS platform (Kentico Kontent), having a deep understanding of how this is used across the site and what requests can be made through this vs development work.
- Experience in Multi-variant, A/B split testing in optimising customer experience and sales journeys.
Additional requirements include:
- Hands-on experience working in a dynamic, fast-paced scale-up environment.
- Experience in digital marketing role within an agency or client side.
- Strong digital analytics capability and experience in using website marketing tools such as Google Analytics.
- Good understanding of interpreting digital data for the benefit of optimisation.
- Knowledge of existing and emerging digital marketing trends, optimisation techniques and social media platforms.
- Excellent creative writing and verbal communication skills.
- Excellent interpersonal skills, with the ability to communicate confidently and professionally, managing and leveraging senior-level relationships.
- Comfortable in a fast-paced and ever-changing environment with a ‘start-up’ mindset.
- Strong technical expertise in web technologies and CMS platforms and web hosting/security.
- Experience in UX/UI design, accessibility standards (WCAG), and optimising websites for performance, mobile, and user experience.
- Proven ability to manage SEO and analytics, using tools like Google Analytics, SEMrush, or Hotjar to drive traffic and engagement.
- Project and content management skills, including website redesigns, content strategy, and collaboration with cross functional teams.
- Relevant qualifications and certifications, such as degrees in digital/media/IT fields and credentials in SEO, analytics, UX, or project management.
Web Manager in City of London employer: G.Network Communications
G.Network is an exceptional employer that fosters a dynamic and supportive work environment in the heart of London. With a strong focus on employee growth and development, we offer opportunities for continuous learning and improvement, ensuring that our team members thrive in their roles. Our commitment to compliance and best practices in payroll management, combined with a collaborative culture, makes G.Network a rewarding place to build your career.
StudySmarter Expert Advice🤫
We think this is how you could land Web Manager in City of London
✨Join Local Tech Meetups
Get out there and mingle with fellow developers by joining local tech meetups. It’s a fantastic way to meet people who might be working at G.Network Communications or know someone who does. Plus, you can pick up some trendy tech skills and trends while you're at it!
✨Contribute to Open Source Projects
Show off your coding chops by jumping into open-source projects. Not only does this give you practical experience, but it also gets you noticed in the dev community. You'll create a killer portfolio that speaks volumes about your skills to G.Network Communications.
✨Tap into Online Developer Communities
Don’t underestimate the power of online developer communities like GitHub, Stack Overflow, and even Reddit. Participate in discussions, share your projects, and build your visibility. We can often find opportunities through these channels that can lead to a full-time gig at companies like G.Network Communications.
✨Explore Job Boards Specifically for Tech Roles
Keep your eyes peeled on job boards that focus on tech roles. Sites like TechCareers or Stack Overflow Jobs can often have listings for companies like G.Network Communications that might not show up on broader job sites. Make it a habit to check these regularly, and don’t hesitate to apply directly through our website!
We think you need these skills to ace Web Manager in City of London
Some tips for your application 🫡
Show off your coding skills:When applying for a software engineering role, it's super important to showcase your coding skills. Make sure your CV includes your tech stack, any relevant programming languages you’re comfortable with, and examples of projects you've worked on. If you have a GitHub profile, link it up! We love to see code in action.
Tailor your portfolio:For a full-time role, we’d expect to see some solid examples of your work in your portfolio. Make sure to include at least two or three projects that highlight your problem-solving skills and your ability to work with different technologies. Focus on the projects that are most relevant to the position at G.Network Communications.
Craft a killer cover letter:Your cover letter is your chance to stand out—make it personal! Explain why you want to work at G.Network Communications and how your skills align with the role. Show us your passion for software development. We dig enthusiastic candidates who understand the value of collaboration and continuous learning!
Be clear and concise:When it comes to writing your CV and cover letter, clarity is key. Avoid jargon that could confuse us and stick to simple, direct language. Highlight your achievements with quantifiable results where possible, and keep everything easy to read. A well-organised application goes a long way!
How to prepare for a job interview at G.Network Communications
✨Brush Up on Your Coding Skills
For a full-time software engineering role, it's crucial that we stay sharp with our coding abilities. Expect technical questions that might involve solving problems on the spot or discussing algorithms. Practise on platforms like LeetCode or HackerRank to get comfortable with the types of questions that often come up.
✨Know Your Tools and Frameworks
Make sure we’re well-acquainted with the tools and technologies listed in the job description. Familiarise ourselves with any specific frameworks or programming languages mentioned. If G.Network Communications uses React or Node.js, for instance, be ready to discuss how we’ve used them in previous projects or coursework.
✨Showcase Your Projects
Bring along a portfolio that highlights our best work. This could be code samples, GitHub repositories, or any side projects we’ve built. Make sure we can talk through our thought process for each project, especially the challenges we faced and how we solved them—this shows our problem-solving skills in action.
✨Prepare for Behavioural Questions
While technical skills are key, full-time positions also require cultural fit. Be ready to discuss our previous experiences and how we handle teamwork, conflict, and deadlines. Brush up on the STAR method—Situation, Task, Action, Result—to clearly articulate our past experiences when discussing how we've contributed to a team.
