At a Glance
- Tasks: Own and optimise our web channel to enhance customer journeys and drive business growth.
- Company: Join G.Network, a leader in transforming London's connectivity with full fibre broadband.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Dynamic, fast-paced environment with excellent career growth potential.
- Why this job: Make a real impact on London's connectivity while developing your digital marketing skills.
- Qualifications: Experience in digital marketing, web optimisation, and strong analytical skills required.
The predicted salary is between 40000 - 50000 £ per year.
G.Network is transforming London’s connectivity by delivering world class, full fibre broadband direct to homes and businesses. Our vision is to build a better-connected London, and our purpose is to unlock the power of GigaFast speeds to enable the communities we serve to thrive.
We are looking to drive growth through our web channel. To do this we need to maximise this as a channel for new business acquisition and retention. This means creating an ongoing backlog of tactical and strategic improvements to web functionality and messaging. We’re looking for someone to own this channel and create a web platform that delivers excellent customer journeys, whereby customers can find the information they need, complete online orders with ease and review details within my account.
This role will be crucial to owning the website improvements and coordinating campaign launches through the campaign team, leading the execution of these through the web. You’ll work with our leading digital agency and our internal developers to scope, prioritise and deliver improvements to the website. You’ll be able to report on these changes and evidence ongoing improvements in the website KPIs.
The right candidate will use their understanding of the digital landscape to deliver a growth strategy whilst owning day to day performance of the website.
- Review competitor websites and other leading websites across other industries to create a list of short and long term improvements.
- Review of digital measurement through Google Analytics to deliver web channel KPIs.
- Track and report website activity weekly to deliver fast optimisations and changes in digital/web channel strategy.
- Work with the sales and marketing to provide insightful reporting and analysis of marketing activity by using Google Analytics and Data Studio.
- Plan and execute web optimisations in partnership with twentysix digital to influence reach, generate leads, increase direct sales and brand awareness.
- Analyse data from marketing channels and review and optimise performance.
- Manage relationships with external agency partners and internal web team.
- Ensure that all messaging across the website are of consistently high quality in copy, tone and design and are optimised for engagement and conversions.
- Monitor and provide accurate reports and analysis on website campaigns, website traffic and conversions, to demonstrate effective return on investment (ROI).
- Full mapping of tags implemented across the site and the captured data within these.
- Scoping of future web channel resources and roles within this.
- Own CMS platform (Kentico Kontent), having a deep understanding of how this is used across the site and what requests can be made through this vs development work.
- You will have experience in Multi-variant, A/B split testing in optimising customer experience and sales journeys desired.
As well as:
- Hands-on experience working in a dynamic, fast-paced scale-up environment.
- Experience in digital marketing role within an agency or client side.
- This role will need a combination of website experience and marketing knowledge.
- Strong digital analytics capability and experience in using website marketing tools such as Google Analytics.
- Good understanding of interpreting digital data for the benefit of optimisation.
- Knowledge of existing and emerging digital marketing trends, optimisation techniques and social media platforms.
- Excellent creative writing and verbal communication skills.
- Excellent interpersonal skills, with the ability to communicate confidently and professionally, managing and leveraging senior-level relationships.
- Comfortable in a fast-paced and ever-changing environment with a ‘start-up’ mindset.
- Strong technical expertise in web technologies and CMS platforms and web hosting/security.
- Experience in UX/UI design, accessibility standards (WCAG), and optimising websites for performance, mobile, and user experience.
- Proven ability to manage SEO and analytics, using tools like Google Analytics, SEMrush, or Hotjar to drive traffic and engagement.
- Project and content management skills, including website redesigns, content strategy, and collaboration with cross functional teams.
- Relevant qualifications and certifications, such as degrees in digital/media/IT fields and credentials in SEO, analytics, UX, or project management.
Web Manager in Bath employer: G.Network Communications
G.Network is an exceptional employer, dedicated to transforming London's connectivity with a vibrant work culture that fosters innovation and collaboration. As a Web Manager, you'll have the opportunity to drive impactful web strategies in a fast-paced scale-up environment, while benefiting from professional growth opportunities and a supportive team that values your contributions. Join us in our mission to build a better-connected London and enjoy the unique advantage of working at the heart of a dynamic digital landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Web Manager in Bath
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your web management experience and projects. This is a great way to demonstrate your expertise and make a lasting impression on hiring managers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like G.Network, and express your interest in working with them. Tailor your message to show how you can contribute to their vision of a better-connected London.
✨Tip Number 4
Keep learning! Stay updated on the latest digital marketing trends and tools. Consider taking online courses or certifications that can boost your skills in areas like Google Analytics or UX design. This will not only enhance your CV but also give you confidence during interviews.
We think you need these skills to ace Web Manager in Bath
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Web Manager role. Highlight your experience with web functionality, customer journeys, and digital analytics. We want to see how you can drive growth through your skills!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about transforming London's connectivity and how your background aligns with our vision. Let us know how you can contribute to maximising our web channel.
Showcase Your Digital Savvy:We’re looking for someone who knows their way around digital marketing tools like Google Analytics. Be sure to mention any hands-on experience you have with A/B testing, SEO, or CMS platforms. Show us you’re ready to own this channel!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re already engaged with our digital presence!
How to prepare for a job interview at G.Network Communications
✨Know Your Digital Landscape
Before the interview, dive deep into the digital landscape relevant to G.Network. Familiarise yourself with their website and competitors. Be ready to discuss specific examples of web improvements you would suggest based on your research.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with Google Analytics and how you've used data to drive decisions in previous roles. Bring examples of how you've tracked KPIs and optimised web performance, as this will demonstrate your ability to deliver results.
✨Demonstrate Your Project Management Experience
Be ready to discuss your project management skills, especially in a fast-paced environment. Share specific instances where you've led web projects or collaborated with cross-functional teams to achieve goals, highlighting your ability to manage timelines and deliverables.
✨Communicate Your Creative Approach
Since the role requires excellent copy and design skills, prepare to showcase your creative side. Bring examples of past work that highlight your ability to create engaging content and user-friendly designs, and be ready to discuss how you ensure consistency across messaging.
