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For Companies At a Glance
- Tasks: Lead marketing operations, optimise campaigns, and manage website performance.
- Company: Join G.Digital, a fast-growing AI platform transforming data insights.
- Benefits: Enjoy a full-time role with opportunities for growth and collaboration with C-suite.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a tech-savvy environment.
- Qualifications: Experience in B2B SaaS marketing, lead scoring, and automation is essential.
- Other info: Work cross-functionally in a vibrant, scaling business atmosphere.
The predicted salary is between 28800 - 43200 ÂŁ per year.
This range is provided by G.Digital. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from G.Digital
Senior MarTech Recruitment ConsultantG.Digital | G&T(girls & tech!)
G.Digital are working with a rapidly growing AI-powered platform business that helps organisations unlock data-driven insights quickly, securely, and conversationally.
Parting of their scaling process they are looking for a Marketing Operations Manager to take ownership of the systems, processes, and tools that convert interest into opportunity.
The Role
You’ll be responsible for optimising our lower-funnel marketing efforts, driving performance through better lead scoring, automation, website management, sales enablement, and campaign execution.
This is a strategic, hands-on role, reporting directly to C-suite. You’ll work closely with sales, content, and leadership to improve MQL-to-SQL conversions.
Responsibilities
- Website ownership – Manage structure and optimise bottom-of-funnel (BOFU) performance
- Landing pages – Build and test for demo conversions, product education, and sales enablement
- Lead scoring – Create and refine models to prioritise high-intent leads
- Campaigns – Execute targeted campaigns (e.g. search/display) to engage warm accounts
- CRM & automation – Oversee CRM hygiene, workflow automation, and reporting integration
- Email sequences – Build automated flows to nurture leads with high-intent messaging
- Sales enablement – Develop assets like buying guides, business case PDFs, and explainer content
- Account segmentation – Map Tier 1–3 target accounts and align with sales outreach
- Reporting & dashboards – Monitor conversion metrics, campaign impact, and SQL pipeline growth
- ABM & intent data – Activate account-based plays using buyer intent signals
Skills
- Strong background in B2B SaaS marketing operations or revenue marketing
- Comfortable using tools like HubSpot, Salesforce, and analytics platforms
- Experience with lead scoring, segmentation, automation, and sales enablement
- Skilled in campaign execution, performance reporting, and conversion tracking
- Highly organised, detail-oriented, and driven by measurable results
- Confident working cross-functionally in a fast-paced, scaling business
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Information Technology, Marketing, and Advertising
-
Industries
IT System Data Services, Marketing Services, and Advertising Services
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Marketing Operations Manager employer: G.Digital
Contact Detail:
G.Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Manager
✨Tip Number 1
Familiarise yourself with the specific tools mentioned in the job description, like HubSpot and Salesforce. Having hands-on experience or certifications in these platforms can set you apart from other candidates.
✨Tip Number 2
Showcase your understanding of lead scoring and automation by preparing examples of how you've successfully implemented these strategies in previous roles. Be ready to discuss the impact on conversion rates during interviews.
✨Tip Number 3
Research G.Digital and their AI-powered platform to understand their unique selling points. Tailor your discussions around how your skills can directly contribute to their goals, especially in optimising BOFU performance.
✨Tip Number 4
Network with current or former employees of G.Digital on platforms like LinkedIn. Engaging with them can provide insider insights and potentially lead to referrals, increasing your chances of landing an interview.
We think you need these skills to ace Marketing Operations Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in B2B SaaS marketing operations. Focus on your achievements in lead scoring, campaign execution, and sales enablement to align with the job description.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the role and how your skills can contribute to optimising lower-funnel marketing efforts. Mention specific tools like HubSpot and Salesforce that you are proficient in.
Showcase Relevant Projects: Include examples of past projects where you successfully improved MQL-to-SQL conversions or executed targeted campaigns. Use metrics to demonstrate your impact and effectiveness in previous roles.
Highlight Cross-Functional Collaboration: Emphasise your experience working cross-functionally with sales, content, and leadership teams. This is crucial for the role, so provide examples of how you've successfully collaborated in fast-paced environments.
How to prepare for a job interview at G.Digital
✨Know Your Tools
Familiarise yourself with the tools mentioned in the job description, such as HubSpot and Salesforce. Be prepared to discuss your experience with these platforms and how you've used them to optimise marketing operations.
✨Demonstrate Strategic Thinking
Since this role involves a strategic approach to marketing operations, come prepared with examples of how you've improved MQL-to-SQL conversions in previous roles. Highlight your ability to think critically about lead scoring and campaign execution.
✨Showcase Your Cross-Functional Experience
This position requires collaboration with sales, content, and leadership teams. Share specific instances where you've successfully worked across departments to achieve common goals, emphasising your communication skills and teamwork.
✨Prepare for Performance Metrics Discussion
Be ready to discuss how you measure success in marketing operations. Bring examples of key performance indicators (KPIs) you've tracked, and how you've used data to drive decisions and improve campaign performance.
