At a Glance
- Tasks: Generate and qualify leads through organic channels like LinkedIn and video content.
- Company: Join the Olidor Group, a dynamic investment company in the food industry.
- Benefits: Be part of an exciting journey with growth opportunities and a collaborative team.
- Other info: Work closely with commercial teams and enjoy a vibrant work culture.
- Why this job: Make a positive impact by driving sales growth for delicious food products.
- Qualifications: Experience in content creation and lead generation is essential.
The predicted salary is between 33750 - 41250 £ per year.
Read the overview of this opportunity to understand what skills, including relevant soft skills and software package proficiencies, are required.
About You
Have you created online content that has driven sales growth? Do you enjoy generating B2B leads and sales through organic channels? Would you like to make a positive impact across a group of companies making delicious food products?
In this newly created role, the Content Marketing & Demand Generation Lead generates and qualifies leads and enquiries for all four Olidor Group businesses, working closely with the commercial teams, who own the conversation and the account from handover. This is a key role that generates leads through organic channels: LinkedIn, short-form video, search, email and trade networks. Paid activity is small, targeted and used only where it clearly pays back.
Working closely with the Ecommerce Manager and Commercial teams, this role ensures our two main lead generation routes drive campaign traffic, convert content into enquiries and orders, open conversations with target customers, and support account growth.
Taking detailed technical material, ingredient market reports, category analysis, and product specifications and turning it into content that a trade buyer will read, watch and act on.
To be considered for this role please submit a cover letter with your CV detailing your experience in using online content and the demonstrable impact this content has had.
About Us
The Olidor Group is a dynamic investment company with a growing portfolio of high-quality companies within the food industry. This includes Brusco Food Group, a high-quality ingredients supplier, The Original Baker, a producer of sweet and savoury pastry products and character biscuits, Four Anjels, an artisan producer of sweet treats and Karimix, a producer of worldwide inspired sauces, pastes and chutneys. We're on an exciting journey and we're looking for expert and passionate people to grow with us.
What You'll do
- Organic-led demand generation: Build lead generation through organic channels first and matched to the audience.
- Improve search visibility on category, product, and application terms.
- Build gated content, landing pages, enquiry routes, and follow-up sequences that turn interest into a conversation.
- Work with the Ecommerce Manager so that traffic lands on pages that convert, and online enquiries are captured and actioned.
- Run small, targeted paid campaigns only where they clearly pay back, managed against cost per lead.
- Support trade shows, sampling, and events, including the campaign and follow-up around them.
Lead management and CRM: Own marketing-generated leads and enquiries up to handover and work with the commercial team to nurture and qualify. Own the marketing use of the CRM: data capture, segmentation, lead scoring, nurturing.
Content Marketing and Demand Generation Lead in Greenhill employer: G Bruce & Co (T/A Brusco Food Group)
G Bruce & Co (T/A Brusco Food Group) fosters a collaborative work culture that encourages innovation and professional growth. Employees have the opportunity to make a significant impact across various brands within the company. The focus on organic lead generation and content marketing creates a dynamic environment for those looking to excel in their careers.
Contact Details:
G Bruce & Co (T/A Brusco Food Group) Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing and Demand Generation Lead in Greenhill
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for G Bruce & Co (T/A Brusco Food Group) and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like G Bruce & Co (T/A Brusco Food Group) are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with G Bruce & Co (T/A Brusco Food Group) on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at G Bruce & Co (T/A Brusco Food Group). Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Marketing and Demand Generation Lead in Greenhill
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit G Bruce & Co (T/A Brusco Food Group). Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of G Bruce & Co (T/A Brusco Food Group):Show us that you’ve done your homework! In your application, briefly mention what you admire about G Bruce & Co (T/A Brusco Food Group)’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at G Bruce & Co (T/A Brusco Food Group)
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at G Bruce & Co (T/A Brusco Food Group) will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At G Bruce & Co (T/A Brusco Food Group), they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
