Tour Leader (CEO) - UK

About Us

Let’s go on an adventure together! We’re G Adventures, one of the world’s leading small group travel companies. We believe that travel isn’t just about where you go — it’s about how it changes you.

For the last 35 years, we’ve set out to do things differently. No cookie-cutter tours. No giant buses or cruise ships. Just real humans, travelling your heart out across the world with open minds and a non-stop desire to make our planet better, simply by exploring it. At G Adventures, our DNA is built on belonging — where bringing your authentic self to work every day isn’t just accepted, it’s downright celebrated.

Now about that career of yours — this is the kind of place where you can spread your wings and truly grow into your role. The best part? You get to do it all alongside a passionate, talented team excited to produce top-notch work and spread goodness at the same time.

About the Role

Do you believe travel can change lives? Not just for travellers — but for the people and places they visit? Do you thrive in unpredictable days, long bus rides, spontaneous problem-solving, and conversations with strangers who quickly feel like friends? Then you might be exactly who we’re looking for.

At G Adventures, we don’t call our tour leaders “tour leaders.” We call them Chief Experience Officers (CEOs). Our founder believes the true leaders of this company are the ones out in the world, face-to-face with our travellers every single day. You’re not just running a trip; you’re shaping an experience.

What You’ll Actually Be Doing

This role lives at the intersection of logistics, leadership, storytelling, and heart. On any given day, you’ll be:

• Managing group dynamics
• Coordinating transport and suppliers
• Sharing the culture, history, and nuance of a place
• Supporting community partners
• Helping travellers feel like they truly belong

You’re not just guiding people through a destination. You’re helping them understand it.

What Makes a Great CEO

You don’t just do the job — you live it. You:

• Believe in community tourism and responsible travel
• Champion G for Good and our Raise the World efforts on tour
• Communicate clearly with travellers, suppliers, and offices
• Bring calm, positivity, and energy to long, unpredictable days
• Handle the unexpected like it’s part of the plan
• Turn information into stories travellers will never forget
• Create a sense of safety, inclusion, and belonging within your group
• Stay endlessly curious about the places you guide in

The Practical Stuff

On each departure, you’ll:

• Be the face of G Adventures in the field
• Manage day-to-day logistics and reservations
• Promote Planeterra and G for Good initiatives
• Support optional activities, meals, and traveller needs
• Handle incidents calmly and professionally
• Maintain budgets, receipts, and daily accounts
• Provide post-trip reports and updates
• Occasionally support the training of new CEOs

What You’ll Need

• Valid First Aid/CPR
• Basic budgeting and accounting comfort
• A valid passport/visa and required vaccinations
• Comfort using Google Suite and mobile apps
• Experience in tourism, hospitality, or extensive travel
• Strong English language skills
• Willingness to undergo a background check if required
• Valid UK or Irish passport and have the legal right to live and work in both the United Kingdom and the Republic of Ireland without requiring visa sponsorship

Why This Role Is Different

You won’t sit behind a desk. You won’t have two days that look the same. You won’t just be guiding tours. You’ll be creating moments travellers talk about for the rest of their lives — while helping the people and places you visit, too.

If that sounds like the kind of work you want to do, we can’t wait to meet you.