Fractional Head of Marketing

Our client is a premium wellness brand at an exciting stage of growth. Multiple sites already trading strongly in London, with significant expansion planned over the next two years and institutional funding on the horizon. The brand is well established, the customer base is growing, and the infrastructure is in place. With four new locations coming, a Series A on the horizon, and the next twelve months set to define the brand's trajectory at scale, this is a pivotal moment.

They need a fractional marketing leader in place by July, someone who has scaled a premium, experience‑led consumer brand across multiple physical locations, with a demonstrable track record of driving footfall, improving booking conversion and delivering measurable growth across CAC, LTV and ROAS.

What you'll be taking on

• This is a hands‑on fractional leadership role carrying full ownership of the marketing function.
• You'll be bringing in new customers, building the systems that turn first‑timers into regulars, directing creative output, managing a freelance specialist bench, and ensuring every new location opens with real commercial momentum behind it.
• You'll need to be comfortable operating without a large team around you, moving quickly between strategic thinking and direct execution, and making decisions independently.
• The leadership team are close at hand on the big calls, the day‑to‑day function is yours to run.
• This is not a remote role. The expectation is that you'll be a regular, visible presence – in the office with the leadership team and across the sites themselves.
• Understanding the customer experience at ground level is central to how marketing works here, and the right person will embrace that rather than work around it.

Where you'll make the biggest difference

• Driving new customer volume across paid, organic, social and PR.
• Converting first visits into long‑term booking habits through smart segmentation, email and automation.
• Building and executing launch strategies for incoming new locations.
• Owning commercial performance metrics (CAC, LTV, ROAS) and presenting clear recommendations to founders.
• Improving footfall and booking conversion across all sites.

The background that will set you apart

• You bring a minimum of five years in a senior marketing leadership role, with experience in wellness, beauty, fitness or a closely adjacent premium consumer sector.
• You understand what it takes to market a physical, experience‑led business, preferably across multiple locations.
• You're confident managing performance channels directly and holding a freelance bench to account.
• You can read a dashboard, identify what the numbers are telling you, and communicate it clearly to founders and senior stakeholders.
• Experience of working through or alongside a funding round will carry real weight here.

The practicalities

• Fractional engagement – number of days to be agreed with the right person.
• Primarily in‑person, London‑based – regular time in the office and across central London sites.
• Engagement is due to commence in the next few weeks.

What this is not

• A full‑time or permanent position.
• A remote or predominantly home‑based role.
• A strategy‑only or advisory retainer.
• A role with a large in‑house team behind you.
• An opportunity for someone looking to transition into fractional working for the first time.