Senior Director of eCommerce in London

Senior Director of eCommerce in London

London Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead the European eCommerce strategy and drive revenue growth in a dynamic market.
  • Company: Join Blackhawk Network, a leader in branded payments across 28 countries.
  • Benefits: Enjoy 25 days annual leave, private medical insurance, and hybrid working options.
  • Why this job: Shape the future of digital commerce and make a real impact on customer experiences.
  • Qualifications: Proven experience in consumer eCommerce with strong analytical and leadership skills.
  • Other info: Be part of a culture that embraces continuous learning and innovation.

The predicted salary is between 43200 - 72000 £ per year.

About Blackhawk Network: At Blackhawk Network (BHN), we're shaping the future of branded payments - powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints. From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike. Learn more at BHN.com

Overview:

  • Contract Type: Permanent
  • Workplace: Hybrid – 2 days in office per week in Hemel Hempstead Office
  • Hours: 35 hours per week
  • Reports to: Vice President, Direct to Consumer

We're looking for a dynamic Senior Director of eCommerce to lead our European gift cards business and shape the digital commerce strategy across the UK, Ireland, Netherlands, and Germany. In this operational director role, you'll own P&L accountability and the entire customer journey. From acquisition through repeat purchase, while driving revenue and margin growth in a fast-paced, high-opportunity market.

Reporting to the US-based VP of eCommerce, you'll champion the voice of the European consumer, turning insights into strategies that boost acquisition, retention, and lifetime value. This role demands a consumer-obsessed leader who blends analytical rigor with strategic vision and hands-on execution. If you're passionate about creating exceptional digital experiences and ready to take full ownership of a growing business, we want to hear from you.

Responsibilities:

  • Own European consumer eCommerce P&L: Deliver revenue and margin targets while driving strategic growth initiatives.
  • Develop & Execute Strategy: Build business cases, secure investment, and identify opportunities for differentiation and improved customer experiences.
  • Full-Funnel Customer Experience: Oversee end-to-end journey from awareness to post-purchase, optimizing acquisition, conversion, and retention.
  • Data-Driven Optimization: Use analytics, A/B testing, and customer insights to inform decisions and foster a test-and-learn culture.
  • Competitive & Market Leadership: Monitor trends and competitors to maintain market leadership and adapt quickly in ambiguous situations.
  • Cross-Functional Influence: Represent European priorities in global forums, shaping product roadmaps and aligning with marketing, finance, and operations.
  • Team Leadership & Development: Build, mentor, and scale a high-performing team, fostering accountability and continuous improvement.
  • Performance Metrics & Growth: Establish and track KPIs like conversion, CAC, LTV, and repeat purchase to drive sustainable growth.

Qualifications:

  • Industry Expertise – consumer eCommerce: Strong customer-centric mindset with a proven ability to turn insights into actionable strategies that drive engagement and growth.
  • Global Collaboration: Experienced in partnering with distributed teams across diverse geographies and time zones to deliver seamless outcomes.
  • Strategic & Analytical Leadership: Combines visionary thinking with data-driven decision-making, exercising sound judgment in complex and ambiguous environments.
  • Influential Communicator & Collaborator: Skilled at simplifying complex ideas, influencing stakeholders, and fostering cross-functional alignment.
  • Agile Team Builder: Thrives in dynamic, fast-paced settings; adept at attracting, developing, and retaining top talent while adapting quickly to change.

Preferred Experience:

  • Background in gift cards, prepaid products, or two-sided marketplace businesses.

We seek candidates who not only demonstrate curiosity and adaptability in emerging technologies but have also successfully implemented and utilized AI tools to enhance their work, improve processes, or deliver measurable results. Our teams embrace continuous learning and the thoughtful integration of AI to create meaningful impact – for our employees and the future of work.

Benefits:

  • Work-Life Balance: 25 days annual leave plus additional appreciation days, birthday time off, and volunteering leave.
  • Health & Well-being: Private medical insurance, employee assistance program, enhanced parental leave, and free eye tests.
  • Financial Rewards: Group income protection, pension scheme, and exclusive discounts with our bYond/one4all cards.
  • Flexibility & Engagement: Hybrid working, office group activities, and support for physical and mental health.
  • Recognition: Participate in Flyers, our leading recognition program with financial rewards.

Candidate Journey at BHN:

  • Stage 1: Shortlisting of suitable candidates
  • Stage 2: Screening Call
  • Stage 3: Interview(s) with Hiring Manager(s)
  • Stage 4: Feedback/Hired

Join us and be part of a company that's shaping the future of branded payments. Apply today and take the next step in your career!

Senior Director of eCommerce in London employer: FyrFly Venture Partners

At Blackhawk Network, we pride ourselves on being an exceptional employer that champions innovation and employee growth. Our hybrid work culture in Hemel Hempstead promotes a healthy work-life balance, offering 25 days of annual leave, private medical insurance, and opportunities for professional development. Join us to lead the charge in eCommerce while enjoying a supportive environment that values your contributions and fosters continuous learning.
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Contact Detail:

FyrFly Venture Partners Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Director of eCommerce in London

✨Tip Number 1

Network like a pro! Reach out to connections in the eCommerce space, especially those who might know someone at Blackhawk Network. A friendly chat can open doors that applications alone can't.

✨Tip Number 2

Prepare for interviews by diving deep into BHN's products and market trends. Show us you’re not just another candidate; demonstrate your passion for digital commerce and how you can drive growth in their European gift card business.

✨Tip Number 3

Practice your storytelling skills! Be ready to share specific examples of how you've turned insights into strategies that boosted customer engagement. We love hearing about real-world impact!

✨Tip Number 4

Don’t forget to follow up after interviews! A quick thank-you email reiterating your excitement about the role can leave a lasting impression. It shows us you’re genuinely interested in being part of the BHN team.

We think you need these skills to ace Senior Director of eCommerce in London

P&L Management
eCommerce Strategy Development
Customer Journey Optimization
Data Analytics
A/B Testing
Market Analysis
Cross-Functional Collaboration
Team Leadership
KPI Tracking
Consumer Insights
Agile Methodologies
Influential Communication
Talent Development
Adaptability to Change
AI Tool Implementation

Some tips for your application 🫡

Tailor Your CV: Make sure your CV speaks directly to the role of Senior Director of eCommerce. Highlight your experience in consumer eCommerce and any relevant achievements that showcase your ability to drive revenue and margin growth.

Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital commerce and how your strategic vision aligns with our goals at Blackhawk Network. Be sure to mention your experience with data-driven decision-making.

Showcase Your Leadership Skills: We want to see how you've built and led high-performing teams in the past. Share specific examples of how you've mentored team members and fostered a culture of accountability and continuous improvement.

Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity. We can’t wait to hear from you!

How to prepare for a job interview at FyrFly Venture Partners

✨Know Your Numbers

As a Senior Director of eCommerce, you'll need to demonstrate your understanding of P&L accountability. Brush up on key metrics like revenue growth, customer acquisition cost (CAC), and lifetime value (LTV). Be ready to discuss how you've driven these metrics in previous roles.

✨Showcase Your Strategic Vision

Prepare to articulate your vision for the European gift card market. Think about how you would leverage data-driven insights to enhance customer experiences and drive retention. Bring examples of past strategies you've implemented that led to measurable success.

✨Demonstrate Cross-Functional Collaboration

This role requires working with various teams across different geographies. Be prepared to share examples of how you've successfully collaborated with marketing, finance, and operations in the past. Highlight your ability to influence stakeholders and align diverse teams towards common goals.

✨Embrace the Consumer Voice

Since this position is all about championing the European consumer, think about how you can bring the voice of the customer into your strategies. Prepare to discuss how you've used customer insights to inform decisions and improve the overall customer journey in your previous roles.

Senior Director of eCommerce in London
FyrFly Venture Partners
Location: London

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