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For Companies At a Glance
- Tasks: Lead product marketing strategies and create compelling content to engage customers.
- Company: Fyorin is revolutionising financial operations for digital businesses with a unified platform.
- Benefits: Enjoy flexible hours, competitive salary, and a dynamic startup culture.
- Why this job: Make a real impact, own your projects, and grow in a fast-paced environment.
- Qualifications: 3+ years in product marketing, strong communication skills, and a creative mindset required.
- Other info: Work remotely within Europe and collaborate with a talented global team.
The predicted salary is between 36000 - 60000 £ per year.
- Full-time
Company Description
At Fyorin, we are building a financial operations and treasury management platform that helps international digital businesses to unify, diversify and automate their financial operations. Our mission is to become the financial companion for finance teams, helping them streamline their operations and scale faster.
The Problem We’re Solving
Finance teams today juggle multiple financial providers just to operate globally. This creates inefficiencies in treasury management, reconciliation, and compliance — increasing costs and limiting the strategic impact of finance teams. Fyorin simplifies this process with one platform.
Why You
We’re looking for an individual who’s ready to make their mark. You might already be in product marketing at a fintech or SaaS company, but feel like you’re not getting enough ownership.
You’re hands-on, commercially minded, and know how to turn complex products into simple, powerful stories that resonate with customers. You’re not afraid to experiment, push boundaries, and find creative ways to cut through the noise.
You thrive in small, fast-paced teams where things move quickly, and you enjoy having a direct line of sight to the impact of your work. You want more than just another product marketing role—you want to shape positioning, build campaigns from the ground up, and see how your work drives revenue.
This is more than a job—it’s a chance to take ownership, challenge yourself, and grow as Fyorin scales globally.
Job Description
Responsibilities:
- Develop and execute product marketing strategies that align with business goals and objectives.
- Conduct market research to identify customer needs and behaviour, competitor strengths and weaknesses, and market trends to inform product development and marketing strategies.
- Create buyer personas, value proposition and customer journeys.
- Work with cross-functional teams, to develop product positioning and messaging that resonates with our target audience.
- Create compelling product collateral, including brochures, case studies, solution briefs, white papers, and other marketing materials.
- Develop and implement SEO strategies to increase organic traffic to our website and generate leads.
- Build trust and create conversation with potential customers through events, campaigns, and specific calls to action
- Be the voice of our customers by gathering and prioritizing key insights to shape our product roadmap.
- Bring awareness to our product through content such as social media, copywriting, and blogs. This requires you to determine what type of campaign needs to be done, create a budget for the marketing endeavours, craft a project plan to map out when this content will be released and execute.
- Build and maintain relationships with industry influencers, analysts, and partners to increase brand awareness and credibility.
Qualifications
What you will need to be successful
- Bachelor\’s degree in marketing, business, or a related field
- 3+ years of hands-on product marketing experience in an international growth-stage company.
- Experience in financial services B2B marketing.
- Strong written and verbal communication in English with experience in writing copy for marketing collateral.
- Proven ability to develop and execute successful marketing strategies that drive results.
- Familiarity with marketing automation and analytics tools such as Zoho
- Proven track record of gathering and analyzing market intelligence to support informed decisions.
- Creative thinker with a passion for innovation and a desire to challenge the status quo.
- Strong interpersonal and organisational skills.
- You love to collaborate with different people, bringing them together, and having many things going on at the same time. Managing priorities will be of great importance.
- Have a startup mentality to get things done, and you are not afraid of challenges and to take responsibility.
Additional Information
At Fyorin, you’ll have the chance to make a real impact in a rapidly growing company, work with a talented global team, and share the future of financial operations for digital businesses. You’ll also enjoy:
- A dynamic startup culture with room for ownership and growth
- Opportunities to learn and advance your career in FinTech
- A supportive, international, and collaborative team environment
#J-18808-Ljbffr
Product Marketing Manager | Remote Europe (+/- 2hrs CET) employer: Fyorin
Contact Detail:
Fyorin Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager | Remote Europe (+/- 2hrs CET)
✨Tip Number 1
Familiarise yourself with Fyorin's platform and its unique selling points. Understanding their product inside out will allow you to speak confidently about how it addresses the challenges faced by finance teams, which is crucial for a Product Marketing Manager role.
✨Tip Number 2
Network with professionals in the fintech and SaaS sectors. Engaging with industry influencers and attending relevant events can help you gain insights into current trends and challenges, making you a more attractive candidate who understands the market landscape.
✨Tip Number 3
Showcase your ability to create compelling narratives around complex products. Prepare examples of past campaigns where you've successfully simplified intricate concepts into engaging stories that resonate with customers, as this aligns perfectly with the role's requirements.
✨Tip Number 4
Demonstrate your hands-on experience with marketing automation tools like Zoho. Being able to discuss how you've used such tools to drive results in previous roles will highlight your practical skills and readiness for the fast-paced environment at Fyorin.
We think you need these skills to ace Product Marketing Manager | Remote Europe (+/- 2hrs CET)
Some tips for your application 🫡
Understand the Company and Role: Before applying, take the time to understand Fyorin's mission and the specifics of the Product Marketing Manager role. Tailor your application to reflect how your skills and experiences align with their goals.
Highlight Relevant Experience: In your CV and cover letter, emphasise your 3+ years of product marketing experience, particularly in fintech or SaaS. Provide examples of successful marketing strategies you've executed that drove results.
Showcase Your Creativity: Fyorin is looking for someone who can turn complex products into simple stories. Use your application to demonstrate your creative thinking and ability to communicate effectively through compelling copy.
Tailor Your Application Materials: Make sure your CV and cover letter are tailored specifically for this position. Use keywords from the job description, such as 'market research', 'buyer personas', and 'SEO strategies' to show you understand the role.
How to prepare for a job interview at Fyorin
✨Understand the Company and Its Mission
Before your interview, take the time to research Fyorin and its mission. Understand how their financial operations platform works and the problems it aims to solve for finance teams. This knowledge will help you articulate how your skills and experiences align with their goals.
✨Showcase Your Product Marketing Experience
Be prepared to discuss your previous product marketing roles, especially in fintech or SaaS environments. Highlight specific campaigns you've developed, the strategies you employed, and the results achieved. Use metrics to demonstrate your impact and how you can bring that experience to Fyorin.
✨Demonstrate Your Creative Thinking
Fyorin is looking for someone who can push boundaries and think outside the box. Prepare examples of how you've approached challenges creatively in past roles. Discuss any innovative campaigns or strategies you've implemented that cut through the noise and resonated with customers.
✨Prepare Questions About Their Future Growth
Show your interest in Fyorin's future by preparing thoughtful questions about their growth plans and how the product marketing manager role fits into those plans. This demonstrates your enthusiasm for the position and your desire to contribute to the company's success.
