At a Glance
- Tasks: Lead customer acquisition strategies and enhance the ecommerce journey for new customers.
- Company: Fast-paced scale-up retail business undergoing digital transformation.
- Benefits: Competitive salary, hybrid work model, and opportunities for impactful contributions.
- Other info: Autonomy to influence strategy and work with diverse teams.
- Why this job: Shape a new product area and drive measurable growth in customer acquisition.
- Qualifications: Significant experience in Product Management and customer acquisition in digital environments.
The predicted salary is between 63000 - 77000 £ per year.
This fast-paced scale-up retail business, undergoing a major digital and technology transformation, is looking for an experienced Senior Product Manager to lead a brand-new product domain focused on customer acquisition, lead generation and the early stages of the ecommerce customer journey.
This is a high-profile Product role sitting at the intersection of Product, Engineering, Digital, Marketing and Commercial, with ownership of how new customers discover and engage with the business online, how they navigate and select the right products, and ultimately how they progress through the journey towards purchase.
We're looking for someone who has personally owned customer acquisition and conversion problems, can demonstrate how they've used data and experimentation to identify opportunities, and can talk in detail about the decisions, hypotheses and trade-offs behind the outcomes they've delivered.
You'll combine strategic Product ownership with a hands-on approach, working closely with Engineering and wider commercial teams to turn customer and business problems into a clear roadmap and measurable improvements.
What you'll be doing:
- Owning the strategy and roadmap for a new digital Product domain focused on customer acquisition, lead generation and ecommerce conversion.
- Identifying opportunities to widen the acquisition funnel, improve how prospective customers engage with the business and increase progression towards purchase.
- Improving product discovery and selection, helping customers navigate a considered purchase and find the products most relevant to their needs.
- Working closely with Digital and Marketing teams across acquisition channels, connecting marketing activity with the onsite customer journey.
- Using behavioural analytics, funnel data, customer research and experimentation to understand where and why customers drop out of journeys.
- Developing hypotheses and running A/B tests and experiments, using results to determine what to scale, iterate or stop.
- Working closely with Engineering, UX and BI throughout discovery and delivery, from identifying the problem through to measuring the impact after release.
- Owning prioritisation and ensuring Product decisions balance customer value, commercial opportunity and technical complexity.
- Defining clear success metrics and demonstrating the commercial impact of Product initiatives.
What we're looking for:
- Significant Product Management experience, including operating at Senior Product Manager level within a consumer-facing digital environment.
- Strong experience owning customer acquisition, lead generation, growth or the early stages of an ecommerce funnel.
- A strong background in B2C ecommerce, retail or another high-volume consumer digital environment.
- Evidence of personally delivering measurable improvements to acquisition, conversion, engagement or commercial performance.
- Deep experience using customer behaviour, funnel analytics, experimentation and A/B testing to make Product decisions.
- Able to demonstrate specific examples of taking a customer or commercial problem from discovery and hypothesis through to delivery, experimentation and measurable outcome.
- Strong experience working directly with Engineering teams and enough technical understanding to challenge, prioritise and make informed trade-offs.
- Comfortable operating strategically while remaining close enough to the detail to understand why a particular initiative succeeded or failed.
- Strong stakeholder management skills, particularly across Product, Engineering, Digital, Marketing, BI and Commercial.
Nice to have:
- Retail or omnichannel experience.
- Experience within a considered-purchase customer journey, rather than purely transactional ecommerce.
- Experience with product discovery, recommendations, personalisation or customer segmentation.
- Experience improving Product ways of working within a growing or transforming organisation.
This is an excellent opportunity to take ownership of a newly created Product area within a business investing heavily in technology and digital. You'll have the autonomy to shape the strategy from an early stage and the opportunity to make a measurable impact on how the business acquires new customers and converts digital interest into commercial growth.
Senior Product Manager – Customer Acquisition employer: Fynity
Join a dynamic, employee-owned digital agency in Leeds as a Middleweight UX/UI Designer, where you'll thrive in a collaborative and values-driven environment. With a strong focus on quality and personal development, the company offers generous benefits including hybrid working, comprehensive health insurance, and structured progression opportunities, making it an excellent employer for those seeking meaningful and rewarding work in user-centred design.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager – Customer Acquisition
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Fynity!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Fynity would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Fynity through your school's career services!
We think you need these skills to ace Senior Product Manager – Customer Acquisition
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Product Manager – Customer Acquisition, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Product Manager – Customer Acquisition position at Fynity. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Fynity
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
