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- Tasks: Lead marketing initiatives, drive brand awareness, and engage communities in the Web3 space.
- Company: Join a cutting-edge monetisation platform empowering creators in the digital world.
- Benefits: Enjoy remote work flexibility, competitive salary, and performance-based tokens.
- Why this job: Be part of a dynamic team shaping the future of digital marketing and community experiences.
- Qualifications: 5+ years in marketing with leadership experience in a marketplace or platform business.
- Other info: Ideal for those with a startup mindset and a passion for innovative marketing strategies.
The predicted salary is between 43200 - 72000 £ per year.
Location: Remote
Type: Full time - Perm
Salary range: US$6-8K per month + tokens
My client is a Monetisation platform (marketplace) in the Web3 space empowering creators. Their mission is to build a seamless bridge between both digital worlds and foster community-driven experiences.
We are looking for a dynamic and experienced Head of Marketing to lead our marketing initiatives and amplify our brand presence across various channels.
Role Overview:
As the Head of Marketing, you will be largely hands on and will have 1 direct report plus agency. You are responsible for driving brand awareness, user acquisition, and community engagement. This role will involve developing and executing marketing strategies for both Web2 and Web3 audiences, with a focus on building a strong, recognizable brand. You will lead efforts in brand positioning, PR/communications, growth, and research synthesis to ensure we are effectively reaching the right audiences and driving key business outcomes.
Ideal Candidate:
- Tertiary education with a minimum of 5+ years in marketing roles with at least 1+ years in a leadership role within a marketplace or platform-based business (e.g., influencer marketing platforms, social platforms, dating platforms or anything digital native).
- Startup Mindset: Experience working in a 0-1 startup environment where you were responsible for building brand awareness and executing marketing strategies across multiple channels.
Skills:
- Strong expertise in brand development, PR/communications, and growth marketing.
- Data-Driven: Ability to analyze and synthesize data to make strategic decisions and drive performance.
- Creative & Strategic: A combination of creativity and strategic thinking to produce effective campaigns that engage users and drive business outcomes.
- Leadership: Ability to build and lead a marketing team, manage multiple priorities, and inspire collaboration across teams.
Senior Marketing Manager / B2C / Remote employer: Fynder Talent
Contact Detail:
Fynder Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager / B2C / Remote
✨Tip Number 1
Network with professionals in the Web3 and marketing space. Attend relevant webinars, conferences, or local meetups to connect with industry leaders and potential colleagues. This can help you gain insights into the latest trends and possibly get referrals.
✨Tip Number 2
Showcase your experience in both Web2 and Web3 marketing strategies. Prepare examples of successful campaigns you've led that demonstrate your ability to engage diverse audiences. This will highlight your versatility and understanding of the digital landscape.
✨Tip Number 3
Familiarise yourself with the company's mission and values. Tailor your discussions during interviews to reflect how your personal values align with theirs, especially regarding community-driven experiences and creator empowerment.
✨Tip Number 4
Prepare to discuss data-driven decision-making. Be ready to share specific examples of how you've used analytics to inform your marketing strategies and improve performance, as this is crucial for the role.
We think you need these skills to ace Senior Marketing Manager / B2C / Remote
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in leadership roles within marketplace or platform-based businesses. Emphasise your achievements in brand development and user acquisition.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the Web3 space and your passion for empowering creators. Discuss how your skills align with the company's mission and how you can contribute to their marketing initiatives.
Showcase Data-Driven Success: In your application, include specific examples of how you've used data to drive marketing strategies and improve performance. Highlight any successful campaigns you've led that resulted in significant brand awareness or user engagement.
Demonstrate Leadership Experience: Clearly outline your leadership experience in your application. Mention how you've built and managed teams, collaborated across departments, and inspired others to achieve marketing goals.
How to prepare for a job interview at Fynder Talent
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing roles in detail, especially those that align with the responsibilities of a Senior Marketing Manager. Highlight specific campaigns you've led, focusing on metrics and outcomes to demonstrate your impact.
✨Understand the Web3 Landscape
Familiarise yourself with the Web3 space and how it differs from traditional marketing. Be ready to discuss how you would approach marketing strategies for both Web2 and Web3 audiences, showcasing your adaptability and forward-thinking.
✨Demonstrate Leadership Skills
Since this role involves leading a team, prepare examples of how you've successfully managed and inspired teams in the past. Discuss your leadership style and how you foster collaboration and creativity within your team.
✨Data-Driven Decision Making
Emphasise your ability to analyse data and use it to inform your marketing strategies. Be ready to provide examples of how data has influenced your decisions in previous roles, particularly in driving brand awareness and user acquisition.
