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- Tasks: Lead marketing initiatives, drive brand awareness, and engage communities in the Web3 space.
- Company: Join a dynamic Monetisation platform empowering creators and bridging digital worlds.
- Benefits: Enjoy remote work flexibility, competitive salary, and potential tokens as part of your compensation.
- Why this job: Be at the forefront of marketing in an innovative startup with a strong community focus.
- Qualifications: 5+ years in marketing, with leadership experience in a marketplace or digital platform.
- Other info: Ideal for creative thinkers with a data-driven approach and a passion for brand development.
The predicted salary is between 43200 - 72000 £ per year.
Location: Remote
Type: Full time - Perm
Salary range: US$6-8K per month + tokens
My client is a Monetisation platform (marketplace) in the Web3 space empowering creators. Their mission is to build a seamless bridge between both digital worlds and foster community-driven experiences.
We are looking for a dynamic and experienced Head of Marketing to lead our marketing initiatives and amplify our brand presence across various channels.
Role Overview:
As the Head of Marketing, you will be largely hands on and will have 1 direct report plus agency. You are responsible for driving brand awareness, user acquisition, and community engagement. This role will involve developing and executing marketing strategies for both Web2 and Web3 audiences, with a focus on building a strong, recognizable brand. You will lead efforts in brand positioning, PR/communications, growth, and research synthesis to ensure we are effectively reaching the right audiences and driving key business outcomes.
Ideal Candidate:
- Tertiary education with a minimum of 5+ years in marketing roles with at least 1+ years in a leadership role within a marketplace or platform-based business (e.g., influencer marketing platforms, social platforms, dating platforms or anything digital native).
- Startup Mindset: Experience working in a 0-1 startup environment where you were responsible for building brand awareness and executing marketing strategies across multiple channels.
Skills:
- Strong expertise in brand development, PR/communications, and growth marketing.
- Data-Driven: Ability to analyze and synthesize data to make strategic decisions and drive performance.
- Creative & Strategic: A combination of creativity and strategic thinking to produce effective campaigns that engage users and drive business outcomes.
- Leadership: Ability to build and lead a marketing team, manage multiple priorities, and inspire collaboration across teams.
Senior Marketing Manager / B2C / Remote employer: Fynder Talent
Contact Detail:
Fynder Talent Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager / B2C / Remote
✨Tip Number 1
Familiarise yourself with the Web3 space and the specific challenges it presents for marketing. Understanding the nuances of this industry will help you demonstrate your expertise and show how you can effectively engage both Web2 and Web3 audiences.
✨Tip Number 2
Network with professionals in the Web3 and digital marketing sectors. Attend relevant webinars, conferences, or online meetups to connect with others in the field. This can provide valuable insights and potentially lead to referrals or recommendations.
✨Tip Number 3
Showcase your previous successes in building brand awareness and executing marketing strategies. Prepare specific examples of campaigns you've led, particularly in startup environments, to illustrate your hands-on experience and results-driven approach.
✨Tip Number 4
Demonstrate your data-driven mindset by discussing how you've used analytics to inform your marketing decisions. Be ready to share examples of how you've synthesised data to optimise campaigns and drive user engagement, as this is crucial for the role.
We think you need these skills to ace Senior Marketing Manager / B2C / Remote
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in leadership roles within marketplace or platform-based businesses. Emphasise your achievements in brand development and user acquisition.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the Web3 space and how your skills align with the company's mission. Mention specific examples of successful marketing strategies you've implemented in previous roles.
Showcase Data-Driven Success: Include metrics and data that demonstrate your ability to analyse performance and make strategic decisions. This could be growth percentages, user engagement statistics, or successful campaign outcomes.
Highlight Leadership Experience: Discuss your experience in leading teams and managing multiple priorities. Provide examples of how you've inspired collaboration and driven results in a fast-paced environment.
How to prepare for a job interview at Fynder Talent
✨Showcase Your Marketing Expertise
Be prepared to discuss your previous marketing roles in detail, especially your experience in brand development and growth marketing. Highlight specific campaigns you've led and the results achieved, particularly in a marketplace or platform-based environment.
✨Demonstrate Data-Driven Decision Making
Since the role requires a data-driven approach, come equipped with examples of how you've used data to inform your marketing strategies. Discuss tools you've used for analytics and how your insights have led to successful outcomes.
✨Emphasise Your Leadership Skills
As this position involves leading a team, be ready to share your leadership philosophy and experiences. Talk about how you've inspired collaboration and managed priorities in past roles, especially in a startup environment.
✨Prepare for Creative Problem Solving
Expect questions that assess your creativity and strategic thinking. Prepare examples of innovative campaigns you've developed and how they engaged users. Show how you balance creativity with strategic objectives to drive business results.
