At a Glance
- Tasks: Analyse market trends and shopper behaviour to provide actionable insights.
- Company: Fyffes, a leading tropical produce importer with a commitment to sustainability.
- Benefits: Competitive salary, inclusive culture, and opportunities for personal growth.
- Other info: Collaborative environment with a focus on diversity and inclusion.
- Why this job: Join a dynamic team making a positive impact in the FMCG industry.
- Qualifications: Strong analytical skills and interest in retail and shopper behaviour.
The predicted salary is between 30000 - 40000 € per year.
We are Fyffes! One of the largest and oldest tropical produce importers and distributors. For over 130 years, we have brought a choice of tropical produce to countless millions around the world. Since our beginning in 1888, we have been committed to bringing the world the highest quality products, inspiring people to feel excitement about our products and making a positive difference for our growers and farmers, our customers and the environment.
Now we’re looking for a Category Analyst to join our Category Development team, with a focus on shopper insight, market trends and retail performance.
What you will do:
- Analyse market trends, shopper behaviour and customer performance data to produce clear, structured insights that support category plans and day-to-day decision-making.
- Deliver reporting, highlighting trends, risks and opportunities.
- Provide insight-led support across a range of category and commercial activities, including pricing and promotional analysis, business development work and new product reviews.
- Support the delivery and continuous improvement of clear, insight-led reporting, ensuring outputs are relevant and easy for commercial teams to act on.
This role is suited to someone who enjoys working with commercial data and supporting teams with reliable, insight-led outputs.
Some key responsibilities:
- Deliver accurate and timely insights on category, customer and shopper performance.
- Support category plans through analysis of product, price, promotion and placement (4Ps).
- Provide analysis to support revenue growth management (pricing, promotions, product mix).
- Maintain data accuracy and collaborate with cross‑functional teams.
What you need to bring:
- A strong interest in FMCG, retail, shopper behaviour and category performance.
- Strong analytical skills with the ability to interpret data and identify trends.
- Commercial awareness and interest in shopper and category performance.
- Organised and able to prioritise workload and deadlines effectively.
- Experience in a category, shopper insight or commercial analysis role (FMCG or retail preferred).
- Strong Excel skills and experience working with multiple data sources.
- Ability to present data clearly and concisely to different stakeholders.
- Good communication skills and collaborative approach.
- Experience with Kantar, Nielsen or similar tools (desirable).
This is a commercial, FMCG category role focused on insight generation rather than a technical/data science position.
What it is like to work at Fyffes:
- We are ambitious, but grounded.
- We believe in high performance, but not at the expense of people.
- We operate globally, but value local relationships.
- We play to win as one Fyffes.
- We shape the future.
- We are transparent and inclusive.
- We are moved by doing good.
Sustainability, responsibility and long‑term thinking shape us and our actions every day - they are part of our DNA and how we operate. We truly believe that we thrive on diversity, and we treat all candidates equally. Interested? We look forward to hearing from you!
Category Analyst in Basingstoke employer: Fyffes
At Fyffes, we pride ourselves on being a leading employer in the FMCG sector, offering a dynamic work environment that fosters collaboration and innovation. Our commitment to sustainability and community well-being is reflected in our inclusive culture, where employees are encouraged to grow and develop their skills while making a positive impact on the world. Join us in our mission to deliver high-quality tropical produce while enjoying competitive benefits and opportunities for personal and professional growth in a global setting.
StudySmarter Expert Advice🤫
We think this is how you could land Category Analyst in Basingstoke
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those who work at Fyffes or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by diving deep into market trends and shopper behaviour. Show us you know your stuff by discussing recent developments in the FMCG sector and how they relate to the role of a Category Analyst.
✨Tip Number 3
Don’t just apply; engage with us! Follow Fyffes on social media, comment on our posts, and share your thoughts on our products. This shows your enthusiasm and helps you get noticed.
✨Tip Number 4
Be ready to showcase your analytical skills. Bring examples of how you've used data to drive decisions in past roles. We love seeing candidates who can turn numbers into actionable insights!
We think you need these skills to ace Category Analyst in Basingstoke
Some tips for your application 🫡
Show Your Passion for FMCG:When you're writing your application, let your enthusiasm for the FMCG sector shine through! We want to see that you’re genuinely interested in shopper behaviour and category performance, so share any relevant experiences or insights that highlight this passion.
Be Data-Driven:Since this role is all about analysing market trends and shopper insights, make sure to showcase your analytical skills. Use specific examples from your past experiences where you've successfully interpreted data and identified trends that led to actionable insights.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the key responsibilities and requirements mentioned in the job description. This shows us that you’ve done your homework and are serious about joining our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets to the right people. Plus, it gives you a chance to explore more about Fyffes and what we stand for before you hit that submit button!
How to prepare for a job interview at Fyffes
✨Know Your Market
Before the interview, dive deep into the FMCG sector, especially focusing on tropical produce. Familiarise yourself with current market trends, shopper behaviour, and how Fyffes positions itself within the industry. This knowledge will help you demonstrate your passion and understanding of the role.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've successfully analysed data to derive insights. Be ready to explain how you used tools like Excel or Kantar to interpret data and identify trends. This will show that you can deliver the insight-led support they’re looking for.
✨Communicate Clearly
Practice presenting your findings in a clear and concise manner. You might be asked to explain complex data to different stakeholders, so being able to communicate effectively is key. Consider doing mock presentations to friends or family to refine your delivery.
✨Emphasise Collaboration
Fyffes values teamwork, so be prepared to discuss how you've worked collaboratively in previous roles. Share examples of how you’ve partnered with cross-functional teams to achieve common goals, particularly in category or commercial analysis.
