At a Glance
- Tasks: Lead product marketing strategy and drive go-to-market initiatives for innovative tech products.
- Company: Join a dynamic company at the forefront of mobile technology.
- Benefits: Enjoy stock options, unlimited PTO, performance bonuses, and comprehensive benefits.
- Other info: Opportunity to mentor teammates and grow in a collaborative culture.
- Why this job: Make a real impact by connecting advertisers and developers in a fast-paced environment.
- Qualifications: 8+ years in B2B tech product marketing with strong cross-functional leadership skills.
The predicted salary is between 72000 - 88000 £ per year.
As Lead Product Marketing Manager, you will own PMM strategy for a portfolio, translating customer and market insights into compelling positioning and go-to-market plans. You’ll partner with Product and commercial teams to drive adoption, launches, and scalable enablement tools. This senior role expects you to lead cross-functional GTM initiatives, mentor teammates, and contribute to scalable PMM processes. You will help connect advertisers, developers, and device partners to improve product understanding and commercial outcomes in a rapidly evolving mobile ecosystem.
Pay / Benefits
- stock options
- unlimited PTO
- performance-based bonus
- comprehensive benefits package
Responsibilities
- Lead PMM strategy for an assigned portfolio across the product lifecycle
- Synthesize market, customer, and competitive insights to define target audiences and inform product strategy
- Develop commercialization strategies including customer definition, value proposition, and market position
- Drive GTM discipline across the portfolio with launch readiness, gates, and alignment
- Bridge Product and commercial teams to ensure customer needs inform roadmap
- Create scalable marketing enablement assets (collateral, documentation, sales tools, training)
- Develop proof points, customer stories, and other validation of product value
- Monitor launch success and adoption, recommending messaging and plan adjustments
Key requirements
- 8+ years of related experience with a Bachelors degree or 6+ years with a Masters degree (ad tech experience desirable)
- Substantial B2B tech product marketing experience; ad tech, mobile platforms, or digital media preferred
- Proven track record leading complex, cross-functional GTM initiatives
- Strong ability to align Product, Engineering, Sales, Client Success, Partnerships, Research, and Marketing toward commercial goals
- Excellent writing, storytelling, and presentation skills; ability to simplify complex tech into customer value
- Experience using qualitative and quantitative data to inform GTM recommendations
- Hands-on, problem-solving mindset with focus on scalable systems and accountability
- Influence and advisory skills
- Adaptable communication for technical and executive audiences
- Strong collaboration and cross-functional partnering
- Go-to-Market strategy
- Market intelligence and research
- Product documentation and sales enablement materials
Lead Product Marketing Manager employer: Fyber
Fyber is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about AdTech and AI. With a strong emphasis on employee growth, Fyber offers opportunities for collaboration across diverse teams in Greater London, ensuring that every team member can contribute to impactful global campaigns while enjoying a supportive environment that values creativity and data-driven decision-making.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Product Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Fyber and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Fyber are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Fyber on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Fyber. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Lead Product Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Fyber. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Fyber:Show us that you’ve done your homework! In your application, briefly mention what you admire about Fyber’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Fyber
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Fyber will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Fyber, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
