Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategies to drive income growth and enhance Cyrenians' digital presence.
- Company: Join Cyrenians, a pioneering charity tackling homelessness for over 50 years with innovative solutions.
- Benefits: Enjoy a collaborative work environment, professional development opportunities, and a commitment to diversity.
- Why this job: Make a real impact on homelessness while working in a supportive and inclusive culture.
- Qualifications: Experience in senior leadership roles in marketing, fundraising, or income generation is essential.
- Other info: We welcome diverse applicants, including those with lived experience of homelessness.
The predicted salary is between 43200 - 72000 £ per year.
About Cyrenians
For over 50 years, Cyrenians has tackled the causes and consequences of homelessness. We understand that homelessness is complex, and there is no 'one size fits all' solution. We believe in a Public Health Approach to Homelessness Prevention to tackle the causes and consequences of homelessness through learning from lived experience, delivering targeted services that focus on prevention, early intervention, and support into a home, and by influencing change in legislation and policy.
We value diversity and treat each other as equals.
- Integrity: We commit to the highest quality of work with honesty and professionalism.
- Innovation: We seek new and creative ways of working, considering our environmental impact.
We currently support over 7,000 people annually through 49 projects across 7 local authorities and 4 national services.
As a key member of the Leadership Team, the Director of Income Generation, Marketing & Communications will play a pivotal role in driving Cyrenians’ strategy.
- Drive Income Growth: Expand commercial income and fundraising activities to ensure financial sustainability.
- Strategic Leadership: Set direction and manage resources for income generation, marketing, and communications.
- Team Leadership: Lead a team of ~25, fostering collaboration and high performance.
- Promote the role of income generation and communications across Cyrenians.
- Diversify and grow income (grants, donations, commercial).
- Marketing & Communications: Oversee digital presence and public profile.
- Promote professional development and policy compliance.
- Drive innovation, quality, and mission-focused impact.
Senior leadership in income generation, sales, marketing, or fundraising. Strong financial, strategic, and stakeholder management skills. Excellent communication at all levels.
Equality, Diversity and Inclusion Statement
At Cyrenians, we are committed to building a diverse and inclusive workplace where everyone is valued and respected. Rooted in our core values of Compassion, Respect, Integrity, and Innovation, we believe that embracing diversity makes us stronger, more effective, and more reflective of the communities we serve. We actively welcome applications from people of all backgrounds, including but not limited to those from Black, Asian and minority ethnic communities, disabled people, LGBTQ+ individuals, and those with lived experience of homelessness or social exclusion.
Head of Marketing - Digital Performance employer: FWB
Contact Detail:
FWB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Digital Performance
✨Tip Number 1
Familiarise yourself with Cyrenians' mission and values. Understanding their approach to homelessness and how they prioritise diversity and inclusion will help you align your own experiences and values with theirs during discussions.
✨Tip Number 2
Network with professionals in the sector, especially those involved in income generation and marketing. Attend relevant events or webinars where you can connect with individuals who may have insights into Cyrenians' work and culture.
✨Tip Number 3
Prepare to discuss innovative marketing strategies that could enhance Cyrenians' digital presence. Think about how you can leverage social media and other digital platforms to engage with the community and promote their services.
✨Tip Number 4
Showcase your leadership experience by preparing examples of how you've successfully led teams in the past. Highlight your ability to foster collaboration and drive performance, as these are key aspects of the role.
We think you need these skills to ace Head of Marketing - Digital Performance
Some tips for your application 🫡
Understand the Organisation: Familiarise yourself with Cyrenians' mission and values. Highlight your understanding of their approach to homelessness and how your experience aligns with their goals in your application.
Tailor Your CV: Ensure your CV reflects relevant experience in income generation, marketing, and communications. Use specific examples that demonstrate your leadership skills and ability to drive innovation and growth.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the cause. Discuss how you can contribute to Cyrenians' mission and your vision for their marketing strategy.
Showcase Your Communication Skills: Since excellent communication is crucial for this role, ensure your application is well-structured and free of errors. Use clear and concise language to convey your ideas effectively.
How to prepare for a job interview at FWB
✨Understand Cyrenians' Mission
Before the interview, take some time to research Cyrenians and their approach to tackling homelessness. Familiarise yourself with their values of compassion, respect, integrity, and innovation, as this will help you align your answers with their mission during the interview.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team of around 25 people. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past, particularly in driving income growth and fostering collaboration.
✨Demonstrate Strategic Thinking
Cyrenians is looking for someone who can set direction and manage resources effectively. Prepare to discuss your experience in strategic planning, especially in income generation and marketing, and how you've implemented innovative solutions to achieve financial sustainability.
✨Prepare for Questions on Diversity and Inclusion
Given Cyrenians' commitment to diversity and inclusion, be ready to discuss how you have promoted these values in your previous roles. Share specific examples of how you've created inclusive environments or supported diverse teams, as this will resonate well with their core values.
