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- Tasks: Lead marketing and income generation strategies to combat homelessness.
- Company: Cyrenians has been tackling homelessness for over 50 years with innovative, community-focused solutions.
- Benefits: Enjoy 25 days annual leave, a pension scheme, and a diverse, inclusive workplace.
- Why this job: Make a real impact on homelessness while working in a supportive, collaborative environment.
- Qualifications: Experience in senior leadership roles in marketing, fundraising, or income generation is essential.
- Other info: We welcome applications from all backgrounds, especially those with lived experience of social exclusion.
The predicted salary is between 43200 - 72000 £ per year.
About Cyrenians
For over 50 years, Cyrenians has tackled the causes and consequences of homelessness. We understand that homelessness is complex, and there is no 'one size fits all' solution. We believe in a Public Health Approach to Homelessness Prevention to tackle the causes and consequences of homelessness through learning from lived experience, delivering targeted services that focus on prevention, early intervention, and support into a home, and by influencing change in legislation and policy.
We value diversity and treat each other as equals.
- Integrity: We commit to the highest quality of work with honesty and professionalism.
- Innovation: We seek new and creative ways of working, considering our environmental impact.
We currently support over 7,000 people annually through 49 projects across 7 local authorities and 4 national services.
As a key member of the Leadership Team, the Director of Income Generation, Marketing & Communications will play a pivotal role in driving Cyrenians’ strategy.
- Drive Income Growth: Expand commercial income and fundraising activities to ensure financial sustainability.
- Strategic Leadership: Set direction and manage resources for income generation, marketing, and communications.
- Team Leadership: Lead a team of ~25, fostering collaboration and high performance.
- Promote the role of income generation and communications across Cyrenians.
- Diversify and grow income (grants, donations, commercial).
- Marketing & Communications: Oversee digital presence and public profile.
- Promote professional development and policy compliance.
- Drive innovation, quality, and mission-focused impact.
Senior leadership in income generation, sales, marketing, or fundraising. Strong financial, strategic, and stakeholder management skills. Excellent communication at all levels.
Equality, Diversity and Inclusion Statement
At Cyrenians, we are committed to building a diverse and inclusive workplace where everyone is valued and respected. Rooted in our core values of Compassion, Respect, Integrity, and Innovation, we believe that embracing diversity makes us stronger, more effective, and more reflective of the communities we serve. We actively welcome applications from people of all backgrounds, including but not limited to those from Black, Asian and minority ethnic communities, disabled people, LGBTQ+ individuals, and those with lived experience of homelessness or social exclusion.
Annual Leave: 25 days, plus 10 public holidays
Pension: Auto-enrolment into Qualifying Workplace Pension Scheme (QWPS) which is a Group Stakeholder Pension Scheme paid by salary exchange.
Contact Detail:
FWB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing - Digital Performance
✨Tip Number 1
Familiarise yourself with Cyrenians' mission and values. Understanding their approach to homelessness and how they prioritise diversity and inclusion will help you align your vision with theirs during discussions.
✨Tip Number 2
Network with professionals in the social impact sector, particularly those involved in income generation and marketing. Attend relevant events or webinars to connect with individuals who can provide insights into the role and the organisation.
✨Tip Number 3
Prepare to discuss innovative marketing strategies that have successfully driven income growth in similar organisations. Be ready to share examples of how you've led teams to achieve high performance in challenging environments.
✨Tip Number 4
Research current trends in digital marketing and fundraising within the non-profit sector. Being knowledgeable about the latest tools and techniques will demonstrate your commitment to driving Cyrenians' digital presence forward.
We think you need these skills to ace Head of Marketing - Digital Performance
Some tips for your application 🫡
Understand the Organisation: Familiarise yourself with Cyrenians' mission and values. Highlight your understanding of their approach to homelessness and how your experience aligns with their goals in your application.
Tailor Your CV: Ensure your CV reflects relevant experience in income generation, marketing, and communications. Use specific examples that demonstrate your leadership skills and ability to drive innovation and growth.
Craft a Compelling Cover Letter: Write a cover letter that not only outlines your qualifications but also expresses your passion for the cause. Discuss how you can contribute to Cyrenians' mission and your vision for the role.
Showcase Your Communication Skills: Since excellent communication is crucial for this role, ensure your application is well-structured and free of errors. Use clear and concise language to convey your ideas effectively.
How to prepare for a job interview at FWB
✨Understand Cyrenians' Mission
Before the interview, make sure you thoroughly understand Cyrenians' mission and values. Familiarise yourself with their approach to tackling homelessness and how your experience aligns with their goals. This will show your genuine interest in the organisation and its work.
✨Showcase Your Leadership Skills
As a Head of Marketing, you'll be leading a team of around 25 people. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any experiences where you've fostered collaboration and high performance.
✨Demonstrate Financial Acumen
Since the role involves driving income growth and managing resources, be ready to discuss your financial and strategic management skills. Prepare examples of how you've previously diversified income streams or successfully led fundraising initiatives.
✨Prepare for Questions on Innovation
Cyrenians values innovation, so think about how you've implemented creative solutions in your previous roles. Be ready to share specific instances where your innovative ideas have made a positive impact, particularly in marketing or communications.
