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- Tasks: Lead marketing and income generation strategies to combat homelessness.
- Company: Cyrenians has been fighting homelessness for over 50 years with innovative, community-focused solutions.
- Benefits: Enjoy 25 days annual leave, a pension scheme, and a diverse, inclusive workplace.
- Why this job: Make a real impact on homelessness while working in a supportive, creative environment.
- Qualifications: Experience in senior leadership roles in marketing, fundraising, or income generation is essential.
- Other info: We value diversity and encourage applications from all backgrounds.
The predicted salary is between 43200 - 72000 £ per year.
About Cyrenians
For over 50 years, Cyrenians has tackled the causes and consequences of homelessness. We understand that homelessness is complex, and there is no 'one size fits all' solution. We believe in a Public Health Approach to Homelessness Prevention to tackle the causes and consequences of homelessness through learning from lived experience, delivering targeted services that focus on prevention, early intervention, and support into a home, and by influencing change in legislation and policy.
We value diversity and treat each other as equals.
- Integrity: We commit to the highest quality of work with honesty and professionalism.
- Innovation: We seek new and creative ways of working, considering our environmental impact.
We currently support over 7,000 people annually through 49 projects across 7 local authorities and 4 national services.
As a key member of the Leadership Team, the Director of Income Generation, Marketing & Communications will play a pivotal role in driving Cyrenians’ strategy.
- Drive Income Growth: Expand commercial income and fundraising activities to ensure financial sustainability.
- Strategic Leadership: Set direction and manage resources for income generation, marketing, and communications.
- Team Leadership: Lead a team of ~25, fostering collaboration and high performance.
- Promote the role of income generation and communications across Cyrenians.
- Diversify and grow income (grants, donations, commercial).
- Marketing & Communications: Oversee digital presence and public profile.
- Promote professional development and policy compliance.
- Drive innovation, quality, and mission-focused impact.
Senior leadership in income generation, sales, marketing, or fundraising. Strong financial, strategic, and stakeholder management skills. Excellent communication at all levels.
Equality, Diversity and Inclusion Statement
At Cyrenians, we are committed to building a diverse and inclusive workplace where everyone is valued and respected. Rooted in our core values of Compassion, Respect, Integrity, and Innovation, we believe that embracing diversity makes us stronger, more effective, and more reflective of the communities we serve. We actively welcome applications from people of all backgrounds, including but not limited to those from Black, Asian and minority ethnic communities, disabled people, LGBTQ+ individuals, and those with lived experience of homelessness or social exclusion.
Annual Leave: 25 days, plus 10 public holidays
Pension: Auto-enrolment into Qualifying Workplace Pension Scheme (QWPS) which is a Group Stakeholder Pension Scheme paid by salary exchange.
Contact Detail:
FWB Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing & Creative
✨Tip Number 1
Familiarise yourself with Cyrenians' mission and values. Understanding their approach to homelessness and how they prioritise diversity and inclusion will help you align your vision for marketing and income generation with theirs.
✨Tip Number 2
Network with professionals in the sector. Attend events or webinars related to homelessness, marketing, and fundraising to connect with individuals who may provide insights or referrals that could strengthen your application.
✨Tip Number 3
Showcase your leadership experience in your conversations. Be prepared to discuss specific examples of how you've successfully led teams and driven strategic initiatives in previous roles, particularly in income generation or marketing.
✨Tip Number 4
Prepare to discuss innovative marketing strategies. Think about creative campaigns you've implemented in the past and how they could be adapted to enhance Cyrenians' digital presence and public profile.
We think you need these skills to ace Head of Marketing & Creative
Some tips for your application 🫡
Understand the Organisation: Familiarise yourself with Cyrenians' mission and values. Highlight your understanding of homelessness and how your experience aligns with their public health approach in your application.
Tailor Your CV: Ensure your CV reflects relevant experience in income generation, marketing, and communications. Emphasise leadership roles and any innovative strategies you've implemented in previous positions.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the cause and your strategic vision for the role. Mention specific examples of how you have driven income growth or led successful marketing campaigns.
Showcase Your Leadership Skills: In your application, provide examples of how you've led teams to success. Discuss your approach to fostering collaboration and high performance, as this is crucial for the role at Cyrenians.
How to prepare for a job interview at FWB
✨Understand the Mission
Before your interview, make sure you fully grasp Cyrenians' mission and values. Familiarise yourself with their approach to tackling homelessness and how your experience aligns with their goals. This will show your genuine interest in the role and the organisation.
✨Showcase Your Leadership Skills
As a Head of Marketing & Creative, you'll be leading a team of around 25 people. Be prepared to discuss your leadership style and provide examples of how you've successfully managed teams in the past. Highlight any experiences that demonstrate your ability to foster collaboration and high performance.
✨Prepare for Strategic Discussions
Expect questions about income generation strategies and marketing innovations. Think about how you can diversify and grow income streams, and be ready to share your ideas on enhancing Cyrenians' digital presence and public profile. This is your chance to showcase your strategic thinking.
✨Emphasise Diversity and Inclusion
Cyrenians values diversity and inclusion, so be sure to discuss how you have promoted these principles in your previous roles. Share specific examples of how you've created inclusive environments or worked with diverse communities, as this aligns with their core values.
